As more businesses realize the potential that quick response (QR) codes bring, particularly when it comes to effectively connecting with a tech-savvy audience, we see a massive uptick in the number of QR codes being created. 

Mid-2023 saw a 43.20% growth in the number of QR codes being generated. Countries that lead the QR code creation market include:

• US
• Canada
• Australia
• UK
• UAE
• Mexico
• India
• Singapore

Meanwhile, countries with the highest scanning activity for QR codes include the US, India, France, Spain, Canada, and Brazil. It’s projected that the number of smartphone owners using QR codes will jump to 99.5 million in 2025. And that’s just in the US alone.

Furthermore, it’s estimated that by 2032, the smart packaging market will grow to $52.1 billion. Key growth drivers include the increasing use of smart packaging for products in various industries like healthcare and personal care, the changing lifestyles of consumers, and the convenience and efficiency smart packaging—particularly QR codes—offers to consumers. Other notable factors include:

• The increase of devices with the capability to recognize or scan QR codes
• The need for marketers to drive engagement and personalization
• The need to enhance consumer experiences through interactive media, as well as more traditional channels like print ads

Creating product packaging that stands out goes beyond design. It’s also about providing quick solutions and seamless experiences to your audience. With a QR code, you can do all that and more.

What Is a QR Code and How Does It Work?

Quick response codes are usually comprised of squares or pixels that devices like smartphones can read. While initially used in the 90s to scan and track components during assembly, they now have wider applications, from downloading apps and accessing Wi-Fi networks to sending payments and accessing more detailed product information. They can be found practically anywhere, from paper menus to product packaging.

The Appeal of QR Codes on Product Packaging

Why do people scan QR codes?

Primarily out of curiosity (39%). People also scan QR codes to redeem coupons (36%), learn more about the product (30%), and find instructions on how to use a product (28%).

Businesses can take advantage of the versatility that QR codes offer. The simple function of redirecting users to any destination page allows brands to think of various ways to engage with customers. For example, when unboxing a package, brands can include a QR code that directs customers to a survey form, their website, or an app download page.

Benefits of Using QR Codes for Product Packaging

Beyond enriching customer experiences by giving them quick access to the information they need or creating novel brand experiences, QR codes offer a plethora of benefits for brands and their target audience.

Through QR codes, brands can gain marketing insights by analyzing consumer behavior based on their scanning activity. That’s because each scan doubles as a data point. You can then collect these data points to gain more insights about your customers, which you can use to tailor or optimize your marketing efforts.

QR codes also lend themselves well to transparency initiatives. For example, Hershey’s uses QR codes on their product packaging to give customers access to product details, such as nutrition information, ingredients, allergen information, and food disclosure statements.

While QR codes may offer various benefits, they have their fair share of drawbacks. The comparison table below helps to outline the pros and cons of using QR codes on product packaging.

Examples of QR Codes on Product Packaging

Here are some ways you can use QR codes to elevate your packaging. These apply to a wide range of industries, from retail and healthcare to manufacturing.

1. Product Identification and Authentication

For businesses, QR codes are useful tools for inventory management. You can view the information in real time when a QR code is scanned into your inventory tracking system. The data you collect can provide insights, such as stores that are performing well when it comes to selling your products.

QR codes are also widely used to combat counterfeiting. For example, brands can use serialized or unique QR codes to distinguish originals from fakes. Some businesses may also add an embedded security image within their QR codes. When counterfeiters copy these, they lose key information, which any smartphone camera can detect. 

2. Provide Further Information

Many brands use QR codes to relay product information, from how-to guides and tutorial videos to menus and detailed product descriptions. Businesses can also use QR codes to give a behind-the-scenes look at how they make their products by linking to a dedicated web page or video. 

You can also use QR codes to communicate sustainability information, redirect to your social media pages, or even videos of customer testimonials or product demonstrations.

3. Drive Sales

You can use QR codes on custom product packaging to market new products or provide incentives to customers and help drive sales. They’re also a more cost-effective way to promote your offers, like a subscription box that also comes with a sweet deal. 

To take the experience to the next level, you can have your QR codes direct your customers to interactive content or augmented reality experiences that lets them earn product discounts or access limited-time offers.

4. Customer Retention and Engagement

Your business can use QR codes to host competitions or giveaways to increase customer engagement. Just make sure that you include a catchy headline that highlights the prizes they can potentially win.

Aside from engagement, QR codes can help you make a good first impression on customers. By scanning your QR code, customers can immediately access product information that doubles as a gateway page to other areas of your business, such as brand history, product story, or product catalog.

Coca-Cola nailed this with their QR codes, which were designed to help them stay connected with their target audience throughout their customer journey. By scanning their QR codes, customers can access information about the product’s origin, participate in loyalty programs, get coupons or discounts, and get product alerts.

5. Make Customer Support More Accessible

Using QR codes on your product packaging and linking these to your customer support channels is a great way to streamline your support process and make them more accessible. 

For example, you can include a QR code with calls to action (CTA) like “Talk to Us” or “Scan to Send Us Your Questions or Concerns.” With QR codes for customer support on your packaging, customers no longer need to manually look for your contact details online, making it easier for them to get the help they need.

Actionable Tips for Using QR Codes on Product Packaging

QR codes are great at piquing people’s interest, but with more businesses using QR codes on their product packaging, you may quickly find that it’s getting more challenging to cut through the noise. Here are some practical tips to keep in mind to create product packaging that stands out.

1. Personalize Your QR Codes

Personalizing QR codes may seem like an extra step but it’s worth it, given that customized QR codes are 80% more effective compared to their generic counterparts. Something as simple as adding a compelling CTA like “Scan Me” or “Discover More” can encourage your audience to take immediate action. Aside from CTAs, consider including visual cues to draw their attention.

2. Focus on Creating Clear and Functional QR Codes

An effective QR code should be printed clearly. A high resolution ensures that users can scan these codes with little issue and at farther distances. Consider using negative space around the QR code to help it stand out. 

Also, think about the size of the QR code. If it’s too small, it can be easily missed. Too large, and it may take up an unnecessarily large amount of space on your packaging. Ideally, the size of your QR code should make it easily visible and equally easy to scan.

To ensure that your QR code is functional regardless of the device used by your target audience, test it using a variety of devices and scanning apps.

3. Incorporate Branding

This allows you to maintain your brand identity while allowing customers to access more information about your product. When incorporating branding elements, such as your brand colors, into your QR code, make sure that the code’s functionality isn’t compromised.

4. Place Your QR Codes Strategically

Where you place your QR code matters a lot. When using QR codes for product packaging, it’s crucial that you place them in a location that easily catches people’s attention without getting in the way of your overall packaging design.

5. Keep Legal Considerations in Mind

When using QR codes for product packaging, make sure that you follow your area’s standards and regulations. In the case of food labels, for example, the FDA has rolled out several initiatives for QR codes to ensure traceability and transparency. 

While QR codes bring plenty of benefits to both businesses and users, concerns over cybersecurity and data protection indicate the need for brands to take proactive measures to protect their audience. Such cybersecurity measures should at least help protect your customers’ personal information.

Smarter Custom Product Packaging Made More Accessible

QR codes may be small, but they’re cost-effective ways to spread awareness, educate your customers, highlight unique offers, and promote new products. Plus, they can be great tools for creating engaging experiences for your target audience.

At Refine Packaging, we can help you come up with out-of-the-box packaging ideas that are 100% on-brand and incorporate your unique QR codes. From retail boxes and cosmetic packaging boxes to customizable mailer and shipping boxes, we offer comprehensive and personalized packaging solutions to fit every need. Each packaging is carefully crafted, so they’re durable and visually appealing. 

Open up a whole new world of custom product packaging and discover endless customization options with Refine Packaging. Contact us and a dedicated packaging specialist will guide you through every step of the custom packaging process without breaking a sweat.  

The post How to Use QR Codes for Smarter Product Packaging (5 Examples) appeared first on Refine Packaging.

Candle Packaging Are More Than Just Looks

Candles are a little slice of luxury—they set the mood, make great gifts, and bring a warm touch to any room. But all that ambiance can fall flat if your beautiful candle arrives broken or melted. This is where thoughtful packaging comes into play. It’s a combination of eye-catching design and protecting your candles during transit.

Think about it: candles are made of wax, making them susceptible to heat and breakage. They can smash together during shipping without proper packaging, leading to chips or cracks. Warm temperatures while in storage or transit can also cause them to melt. Effective custom box packaging acts as a shield, ensuring your candles arrive intact and leaving a positive impression on customers.

In addition, excellent candle packaging:

• Reflects your candle’s style and your company’s identity.
• Contains melted wax, which prevents leakage in case temperatures rise.
• Enhances the customer experience, making the unboxing experience of a beautifully packaged candle feel special.

Standout Candle Design Elements That Spark Joy

Unique candle packaging ideas turn your candles into a whole experience. Here’s a breakdown of the key design elements to consider:

Materials

The material you choose sets the tone. Kraft paper gives off an earthy, handmade vibe, while glossy boxes feel luxurious. Think about sustainability, too. Recycled cardboard or plantable seed paper shows your commitment to the environment. The internal packaging matters as well. Use tissue paper, shredded crinkle paper, packaging inserts, or even packing peanuts to keep your candle secure.

Shape and Structure

Classic boxes are always a winner, but why not get creative? Cylindrical tubes are visually interesting, while tins or jars can be repurposed by your customers. Consider a foldable geometric shape that adds a modern flair for something truly unique. Whichever shape you choose, prioritize durability. Candle shipping boxes require a sturdy structure.

Colors and Typography

Your color scheme should reflect your brand and the candle’s scent. Pastels are soothing, bold colors are energetic, and earthy tones are grounding. Meanwhile, a clear, easy-to-read font is essential for your candle’s name and scent description. But play with size and style—elegant script adds a touch of sophistication, while playful fonts bring a cheerful vibe.

Logo Placement

Your logo needs to shine. Put it front and center for maximum brand recognition. If your design is more subtle, try incorporating your logo into a repeating pattern.

Pattern and Texture

Patterns add visual interest—florals, geometric shapes, or abstract designs create personality. Textured high-quality materials like linen or embossed paper bring a tactile element to the unboxing experience. These little details enhance the sense of luxury.

Customization Options

Personalization takes your candle packaging ideas to the next level. Options like custom labels, handwritten notes, or even the choice of ribbon color make your customers feel special. Consider partnering with other small businesses to create unique bundles—maybe a candle paired with a matching soap, tea, or essential oils for a multi-sensory treat. Think about incorporating these little extras into your retail boxes for maximum impact.

4 Best Candle Packaging Ideas to Improve Your Brand

While your candle shines, the packaging plays a crucial supporting role. It’s typically the first point of contact for potential customers, so your standout packaging must captivate attention, convey critical details, and mirror your brand’s identity. 

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1. Avoid Design Clutter

Excitement often leads to wanting to include every cool idea in your custom candle box. However, in design, less is more, and you want to make sure there’s ample space for crucial information. Here’s how to strike the right balance:

• Embrace White Space: Don’t be afraid of empty areas around your text and graphics. This white space gives your design room to breathe and makes it easier to read.
• Focus on Hierarchy: What’s the most important thing you want people to see? Your brand name? The scent? Make that element the largest and boldest, then work down in size for the rest of the information.
• The Squint Test: Step back and squint at your label. This blurs the details and lets you see the overall balance. Are there areas that feel too heavy or too empty?
• Protect Your Product: Remember, candles are fragile goods. Ensure enough padding in your candle boxes to cushion your candles—especially around the label area—to prevent scratches or peeling.

2. Choose Fonts Wisely

One of the most important candle packaging elements is its font. Here’s how to streamline your font choices:

• Two is the Magic Number: Aim for a maximum of two fonts—one for headings (like your brand name or scent) and one for body text (like ingredients or burning instructions).
• Match Your Brand Vibe: Your fonts should complement your candle’s aesthetic. Consider an elegant script for a luxurious candle or a clean and modern sans-serif for a minimalist vibe.
• Prioritize Readability: No matter how cool a font looks, if customers can’t read your label, it’s not doing its job. Choose clear, legible fonts, especially for safety information.

Here are font suggestions you can consider for your candle packaging:

Want to add an extra playful touch to your candle packaging ideas? Consider including a little “candle fun fact” on your label or packaging inserts. 

3. Display Key Information

Great custom candle packaging gives your customers the information they need to make an informed choice.

• Highlight Product Essentials: Make your product name, scent, and burn time easy to spot through font size and placement. This is the core info customers look for first.
• Be Specific and Safety-Conscious: Clearly state the wax type used and include detailed safety warnings or burning instructions. This shows care for your customers and protects you from liability.
• Showcase Your Strengths: Whether it’s your commitment to sustainability, unique ingredient blends, aesthetically pleasing design, or hand-poured process, use your label to tell your brand story.
• Legal Compliance: Ensure your label includes the net weight of the candle. Consider consulting local regulations in your area that might require additional labeling information.

Make sure to add your company name or logo to the packaging. You can also incorporate your website or social media profiles.

4. Find the Perfect Fit

Consider your candle packaging as both a silent salesperson and a protective shield. You have various packaging options, including:

• Candle Drawer Style Boxes: These exude sophistication, with the candle nestled inside and the outer box sliding open like a drawer, offering a dramatic reveal. It’s ideal for showcasing high-end or gift candles.
• Candle Boxes with Windows: Featuring a window cut-out, these boxes give customers a sneak peek and add visual interest.
• Candle Neck Boxes: Specifically designed for taller candles, these boxes feature a reinforced neck area for extra support, minimizing breakage.
• Candle Tins: Durable and often reusable, tins are perfect for travel-friendly or outdoor candles. Their flat surface area is ideal for labels.
• Glass Jars with Lids: A classic and versatile option, clear glass showcases your candle’s color. In contrast, colored or frosted jars add a unique touch.

Custom boxes for your candles let you take your branding to the next level. From personalized boxes with your logo to unique shapes and textures, custom options provide a wow effect that attracts your target audience.

9 Inspiring Custom Candle Packaging Ideas 

Explore these creative candle packaging ideas to leave a lasting impression on your customers.

1. The Eco-Friendly Approach

Many companies are adopting eco-friendly packaging as an innovative and popular solution. Opting for sustainable materials like recycled paper or reusable glass containers reduces waste. 

Eco-friendly materials also minimize environmental impact and often complement handcrafted candles with a natural aesthetic. Going green demonstrates social accountability, enhances customer loyalty, and attracts those prioritizing sustainability.

Here’s a simple guide to creating eco-friendly candle packaging that’s stylish and responsible:

Select Your Materials

• Recycled Cardboard or Kraft Paper: Sturdy, customizable, and widely recyclable. Use these for outer boxes or even candle wraps.
• Glass: A classic choice that’s infinitely reusable and elegant. Customers can repurpose jars for storage, vases, or planters.
• Plantable Packaging: Embed boxes or tags with seeds, making your packaging “bloom” long after the candle’s gone.
• Mushroom Packaging: An innovative material made from mycelium or mushroom roots. It’s biodegradable and offers excellent protection.

Think Minimal

• Excess Materials Mean More Waste: Design packaging that’s just the right size for your candles. This also saves on shipping costs.
• Opt for Natural Dyes and Inks: When printing on your packaging, go for soy-based or water-based inks.
• Ditch the Plastic: Swap out traditional packing peanuts for shredded paper or biodegradable alternatives. Choose paper tape over plastic and avoid unnecessary plastic wraps.

Creating the perfect eco-friendly candle packaging solution takes thought and commitment, but your customers and the planet will thank you.

2. The Power of Themed Packaging

Themed candle packaging brings an extra layer of fun. Here’s why a bit of theming adds instant excitement:

• Seasonal Scents and Designs: Think pumpkin spice for fall, floral for spring, or peppermint for winter. Matching your packaging to the season creates a festive vibe and keeps customers returning for new additions.
• Holidays: Design limited edition gift-worthy packaging for special occasions like Valentine’s Day, Mother’s Day, or Christmas. These are perfect for impulse buys and boosting sales during peak seasons.
• Collaboration: Collaborate with artists or local businesses to create unique themed collections. This can help expand your audience and offer a sense of community.

Draw inspiration from the candle scent, intended mood, or popular colors and symbols associated with the theme. Remember to snap some aesthetic photos before shipping. Themed candles are incredibly shareable on social media.

3. The Appeal of Contemporary Jars

Jar candles are timeless classics with their versatility and elegance. Despite their established status, there are ways to infuse them with a fresh, modern flair. Here’s how to add a contemporary edge:

• Sleek Shapes: Step away from the traditional and experiment with geometric jars, square containers, or tapered styles. A unique shape instantly catches the eye and stands out on the shelf.
• Minimalist Labels: Simple labels with clean lines and modern fonts exude sophistication. Play with typography and choose bold colors or monochrome themes for striking effects.
• Unexpected Materials: Incorporate metal lids, natural cork accents, or textured glass for a multi-sensory experience. Don’t be afraid to mix and match for stunning results.
• Color Trends: Stay aware of seasonal and overarching color trends, and consider offering jars in hues that perfectly align with current tastes. Think muted pastels, jewel tones, or eye-catching metallics.

By embracing these modern touches, you can turn simple jar candles into captivating statement pieces.

4. The Masculine Allure

There’s a growing interest in candles among men, and savvy candle makers are grabbing the opportunity to break into this gap in the market. Here’s how to create candle packaging that resonates with a masculine sensibility:

• Color Psychology: Opt for darker, earthy tones like deep greys, browns, navy, and forest green. These shades signal sophistication and strength. Consider metallic accents like gold or copper for a luxurious touch.
• Bold Typography: Avoid delicate fonts for sharp, clean lines. Opt for thicker, impactful typefaces that project confidence.
• Tactile Appeal: Custom candle boxes should engage the senses. Embossed labels, textured papers, and natural materials like wood or leather add a rugged depth.
• Focus on Functionality: Men often appreciate minimalist, no-nonsense design. Smaller jar candles or travel tins offer functionality, especially for gifting.

Avoid “feminine” design tropes like bright pastels, florals, or overly decorative elements. Focus on solid brand storytelling instead—what’s the mood you want to evoke with your scents? Highlight qualities like warmth, relaxation, and focus. With the right packaging, you can attract a new male clientele, offering scents they love and packaging that fits their style.

5. The Simplicity of Cardboard Tubes

Sturdy cardboard tubes offer a minimalist and functional packaging solution, perfect for a modern aesthetic. Here’s why they’re worth considering:

• Understated Elegance: Clean lines and simple shapes convey sophistication, allowing the candle and scent to shine.
• Cost-Effective: Affordable yet visually appealing, ideal for budget-conscious candle makers.
• Customizable: Ideal for custom labels, allowing creativity with typography, designs, and textures to reflect branding.
• Protective: Although simple, cardboard tubes are sturdy and provide effective protection during shipping and storage.

Cardboard tubes demonstrate that practical packaging ideas don’t need to be complicated. Choose tubes of various heights, experiment with finishes, and consider adding branded stickers for a polished look.

6. The Mirror Effect

When the packaging becomes an extension of the candle, it creates a complete and immersive experience. The Daily Affections collection is an excellent example of this concept. These candles stir up nostalgic experiences with scents like plastic toys or freshly cut grass to evoke childhood memories. They use wax cylinders in vibrant tins resembling children’s floor tiles or wooden blocks to match these daily affections.

Here’s why this is a brilliant approach:

• Captures Attention: Packaging that aligns perfectly with the scent and the desired mood becomes visually striking and irresistible on the shelf.
• Strengthens Branding: Creates a memorable “signature look” for your candles, reinforcing the overall story you’re telling.
• Enhances the Experience: From browsing to enjoying your candles, this multi-sensory connection makes the whole process more engaging for customers.

Consider both literal and conceptual associations. Does your lavender candle symbolize “Tranquility?” Use pastel blue tones and soft watercolor designs on the packaging. A spicy cinnamon scent named “Warmth” can feature bolder reds, rustic textures, and a flicker of flame imagery. This approach is a great way to exercise some creative freedom.

7. The Impact of Minimalism

Let the beauty of your candles speak for themselves, and they’ll pop from the shelf. Here’s why a stripped-back approach can create maximum impact:

• Timeless Sophistication: A minimalist design transcends trends and exudes elegance that appeals to customers with a discerning eye. 
• Puts the Focus on the Candles: When the packaging recedes into the background, the candle becomes the star of the show. This is vital if you’ve invested in beautifully colored wax or unique containers.
• Versatility: A minimalist aesthetic allows the brand to breathe and evolve. As scents and collections change, the simple core packaging makes transitions seamless.
• Elevates Perceived Value: Minimalist packaging often implies luxury and higher quality, allowing for a premium price point. Customers instinctively understand the focus is on the candle, not flashy add-ons.

Consider limited color palettes, bold font choices, and clean, geometric shapes to nail this style. 

8. The Art of Curated Gift Sets

Transforming single-candle purchases into beautifully curated gift sets is a marketing gem. Here’s why gift sets are the way to go:

• Upselling Opportunities: Bundle the set with complementary candles, accessories like wick trimmers, or other small luxury items. This increases the average order value organically.
• Memorable Unboxing: Every element adds to the excitement. From custom candle boxes and sheets of patterned tissue paper to personalized notes—they all lead to a delightful reveal.
• Brand Storytelling: Gift sets are a brilliant canvas for showcasing your brand personality and creating a strong impression that builds loyalty.

Design sets to target specific audiences and moods. Cater the price points to various budgets, providing both small and luxe set options.

9. The Importance of Custom Labels

Impressive candle packaging means going the extra mile with custom stickers and labels. These small touches speak your brand’s language and can transform a simple container into a miniature ad. Here’s why a good label is worth a thousand words:

• Instant Eye-Catcher: Clever graphics, unique shapes, or witty phrases on custom labels instantly set the candles apart and grab attention. 
• Versatility: A thoughtful label can elevate nearly any design, from jar lids to wraps on cardboard tubes.
• Affordability: Custom labels are often budget-friendly. Plus, online print-on-demand services let you experiment with smaller batch options.

With label and sticker customization, remember your chosen aesthetic. Are you a minimalist? Embrace clean fonts and a single-color accent. For bolder branding, play with hand-drawn illustrations or quirky patterns. For something extra special, incorporate embossed textures or foiling.

Boost Your Brand with The Best Candle Packaging

Think about the last time you were genuinely drawn to a candle on the shelf. Was it just the scent, or did the packaging grab your attention first? A candle’s packaging can make a lasting first impression, telling a visual story while piquing your interest. 

Clever packaging reflects quality, sustainability, and uniqueness. It comes down to making the right choices and elevating your candles as irresistible additions to the homes and lives of your customers. 

Refine Packaging is the top choice for 1000s of small businesses, Inc 5000, and Fortune 500 companies alike when it comes to custom packaging boxes. With super fast production times, affordable pricing, and a sky’s the limit attitude, we’ll help you turn your custom packaging into a competitive differentiator. Contact us and a dedicated packaging specialist will guide you through every step of the custom packaging process without breaking a sweat. Reach out for more information about custom candle box packaging today.

The post Candle Packaging: Standout Design Elements, Tips, and Ideas appeared first on Refine Packaging.

Now, don’t get us wrong. Soap boxes are still very much alive, but over the years, they’ve taken on a different look in both form and function. From environment-friendly packaging and custom soap box design to luxury packaging and minimalistic packaging, modern packaging for soap bars has set a new standard.

There’s a growing interest not just in eco-friendly soap but also in sustainable packaging for such products. The increased consumption of soap—whose production is projected to grow by 6.7% from 2020 to 2030—has led to an increase in soap packaging waste. Common materials used in soap packaging include paper and waxed papers, but other materials like cellophane and polypropylene are also used to some extent. Fortunately, modifications in soap box packaging have helped curb the environmental impact of soap products.

Ready to package soap in a way that makes it stand out? Dive into the rich world of custom soap packaging, from custom wrapping options to sustainable packaging materials.

What Is Soap Packaging?

Soap packaging involves storing soap products in containers or wrapping them in materials like paper. With well-designed soap packaging, you can grab your customers’ attention, set your products apart, and enhance your soap branding. You can incorporate components like your logo, tagline, and brand colors that help drive awareness.

Soap packaging can also drive your brand narrative. Including information such as scent blends offers a glimpse into your product’s quality, while incorporating information about your brand, such as your core values or sustainability goals, can potentially resonate with your target consumers.

Types of Soap Packaging

Let’s take a closer look at some of the commonly used types of soap packaging.

In the following table, let’s review the different types of soap packaging and their pros and cons:

 Aside from these options, you can also look into eco-friendly packaging options for soap products. These include:

• Using packaging made from recycled materials to minimize waste.
• Making custom soap packaging from biodegradable and sustainable materials, such as kraft paper or kraft cardboard boxes, molded pulp, compostable tissue paper, or packaging made from natural fibers like hemp.
• Soy-based inks for printing your labels.

Why Soaps Need Protection

We tend to look at soaps as sturdy blocks that are strong enough to take a fall or two in the shower. But soaps are actually delicate and need a lot of protection so that they don’t get damaged on the way to your local store or home. Whether it’s for a homemade soap or a commercially produced one, soaps are prone to moisture and water damage.

Key Considerations for Soap Packaging

Packaging soaps seems pretty straightforward. Just chuck them in individual boxes or wrappers, and then they’re good to go, right? Well, not exactly. Like most things that play a major role in any business, soap packaging entails a lot of careful planning.

Here are some considerations to keep in mind.

1. How do you want your home-made soap packaging to look (and feel)? Do you want them to be fully covered or partially exposed so that customers can get a glimpse—and maybe a whiff of—your product?
2. What materials will you likely be using? If you’re using cardboard boxes for packaging, what will these be made from? If you plan to use plastic for some parts of your packaging, will you use recyclable materials?
3. Do you sell your soap individually, or do they usually come in bundles?
4. The quality of your soap packaging materials plays a big role in how consumers perceive your product. For instance, if you’re using high-quality materials for a small batch of homemade soap, potential customers will likely see it as a premium product. Using substandard materials, on the other hand, can run the risk of your products being forgotten or overlooked.
5. Your soap branding is unique, so your soap packaging should reflect that. If you’re making luxury soaps, your luxury soap packaging should showcase that. If you’re focused on making eco-friendly homemade soap, your soap packaging should use sustainable materials to keep it consistent with your branding.
6. How well will your chosen soap packaging option protect your products? Soap packaging isn’t all just about making a statement. It also needs to properly protect your soaps, especially during transit.

There are other aspects you need to keep in mind when it comes to soap packaging. Consider the following factors:

• The size and shape of your soaps – Soaps come in various sizes and shapes, from big, rectangle soaps to artisan soaps with uneven edges. Your soap packaging should be tailored to match its size and shape.
• Your budget – This plays a major role in making or choosing soap packaging. If you’re operating on a limited budget, this doesn’t have to mean that your packaging should be ordinary or of poor quality. For instance, you can consider using sustainable alternatives like recycled cardboard or organic fabrics to keep costs down while still doing your bit for the planet.
• Bar soaps or liquid soaps – If you’re making bar soaps, you’ll likely have many more options for soap packaging. On the other hand, you’ll likely be limited to containers, pump dispensers, or plastic pouches for liquid soaps.
• Shipping options – If you’re storing and shipping your products on a larger scale, your products should have ample protection to keep them safe during transit and from high temperatures.

5 Ideas for Soap Packaging Worth Looking Into

Whether you’re going the DIY route when it comes to making your soap packaging or enlisting the aid of a specialist packaging company to design custom boxes for soap packaging, these soap wrapping and soap label ideas will have you excitedly wrapping homemade soap in no time.

1. Eco-Friendly Packaging

Eco-friendly soap packaging refers to recyclable, reusable, or compostable packaging. Typically, environment-friendly packaging materials include recycled cardboard, paper made from sustainable materials like hemp, or compostable tissue paper. One of the advantages to using such options—aside from their lower carbon footprint—is their customizability. You might associate “eco-friendly” packaging with plain brown boxes or paper, but it can still be customized through print or with compostable custom labels for branding.

2. Sleeve or Holster-Style Packaging

This type of soap packaging is a neat way to give a sneak peek of your soap. Like cardboard boxes and paper packaging, they’re also very customizable. For example, with paper or cardboard sleeves, you get to decide on its width.

Holster-style soap packaging is also a great alternative to sleeves. They still offer protection for your soaps while allowing potential customers to pick them up easily and get a whiff of your products. This type of packaging also tends to have more real estate, so you’ll have more room to showcase your branding and brand story.

3. Custom Wrapping

Custom wrapping can be as simple or as elaborate as you want. For example, you can use kraft paper to wrap your soaps, stamp your label, or use custom stickers. Printed labels also provide more information to customers, such as the ingredients list, best applications of the soap, and your company’s details. Aside from kraft paper, you can use tissue paper or even sustainable fabrics to wrap your soaps.

4. Custom Cardboard Boxes

Custom cardboard boxes are a great option if you’re looking for greater versatility and customizability. They come in a range of sizes, shapes, thicknesses, and material types. For example, folding boxes can be customized to have these little windows (window patching) that give customers a glimpse of what’s inside. 

You can also consider die-cutting, like cutouts in interesting shapes, and make custom soap boxes with a die cut that allows your soap packaging to stand out. You also have the option to choose either gloss or matte lamination to top off your custom carton box design.

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5. Plastic Wraps

Plastic soap packaging has gained a bad rap over the years, but it can still be an effective packaging option for soap products. They’re great for keeping your soaps clean and protected from moisture and contaminants. Plus, you can use sustainable plastics like bioplastics made from sugar, corn, and hemp. You can even opt to use translucent or fully transparent wraps. Like the other packaging options, you can use the space provided by plastic wraps for labels and soap information.

Soap Packaging Supplies for Any and Every Need

When choosing or designing soap packaging, you’re bound to have several considerations to ensure that your packaging is effective. These include knowing your target audience, understanding their needs or challenges, figuring out how to showcase your soap branding through your packaging, and determining the best materials. 

While you can go the DIY route, especially if you’re just starting out, working with a reliable packaging specialist will help you create soap packaging that fits your needs.

Refine Packaging offers an extensive array of soap packaging supplies and packaging products. From custom stickers and labels to bespoke figures and patterns for your boxes, we have a world of options for you to choose from. Discover customizable soap packaging boxes that make a big difference today.

The post Make a Splash with These 5 Creative Soap Packaging Ideas appeared first on Refine Packaging.

2025 Custom Packaging Trends

This year, the main drivers of change in the packaging industry are sustainability, customer experience, and artificial intelligence (AI) technology. Brands and packaging companies would do well to delve deeper into these key packaging industry trends as they create new packaging designs for their customer base.

The Demand for Sustainable Packaging Materials Continues to Increase

In the past few decades, environmental concerns have spurred the demand for brand owners to minimize their plastic waste. This increasing demand from consumers compels brands to implement sustainable solutions. The drive for sustainability was trending in 2024, and 2025 will be no different. 

Governments and NGOs are implementing sustainability agendas as both brands and consumers alike actively search for more eco-friendly solutions. These include the EU’s Packaging and Packaging Waste Directive, California’s Plastic Pollution Prevention and Packaging Producer Responsibility Act, and the United Nations Sustainable Development Goals. 

Similarly, brands are now embracing sustainable alternatives to plastic packaging to reduce their carbon footprint, capture the increasing number of eco-conscious consumers, and foster a positive brand image that aligns with global efforts against climate change. 

1. According to the CPG Sustainability Report, 92% of shoppers say sustainability is important when choosing a brand to patronize. 
2. Compared to traditional goods, the growth of sustainable products is 2.7 times faster due to higher consumer demand.
3. Environmental impact is very important to 43% of consumers when evaluating packaging features during their purchasing decisions.  
4. Sustainable packaging ranks second as the most important element of sustainability that consumers consider when purchasing products.
5. Around 41% of consumers think that the accumulation of waste, including packaging and plastic, is the most concerning environmental problem in their country. This heightens the demand for more eco-friendly packaging solutions.

So, what can you do to amplify your sustainability initiatives? Here are some ideas to start off with:

Go minimalist. 

Minimalist designs and clean lines are trending. But more than the packaging designs, minimizing the amount of materials used is also gaining popularity. Remove secondary packaging if possible and use fewer materials if you can. Consumers correlate fewer materials with less waste. Keep brand perception as a premium product by enhancing the design of your primary packaging instead.

Offer reusable options for plastic packaging.

Say goodbye to single-use plastics. Custom tote bags made of fabric and sturdy gift boxes made from corrugated boards are great options. But when the use of plastic is truly unavoidable, consider recyclable containers that can be repurposed. Even high-end brands like Estee Lauder and Gucci are wrapping their luxury goods in recyclable packages. 

Make your sustainability efforts visible.

Logo and packaging designs are crucial for brand recognition. Elevate your brand image further by making it clear where you stand on environmental concerns. Consider incorporating these eco properties in your products and visually highlight them in your packaging and on your product stand on retail shelves:

• Biodegradable
• Compostable
• Certified Wood
• Plastic-Free
• Multi-Use
• Recycled

Start the shift toward circularity.

Support a circular economy. Consider the full life cycle of your products and their packaging. This requires more than reducing waste during manufacturing. Incorporating recyclable materials and innovative ideas for packaging disposal helps minimize the environmental impact of your product packaging. 

Customer Experiences Take the Spotlight

In 2023, double-sided packaging designs were in vogue, as they provided a unique unboxing experience that was capable of telling customers a brand’s story. Consumer behaviors are continuously shifting toward alternative packaging materials and innovative product presentation.

To adapt to this trend, brands are turning packaging into an even more immersive experience where every layer shares a message. From textured tissue paper that feels like a warm hug to glossy printed tape that highlights premium quality, this year continues to focus on enhancing customer engagement by creating a specialized experience in every unboxing.

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A recent study reveals the impact of highly creative packaging. However, businesses need to balance the creativity of their packaging with meaningful designs that resonate with customers.

1. Around 42% of marketers hire creators to produce unboxing or product reveal content. Exclusive content for brands enables them to connect better with their market as it gives a glimpse of what they could experience when they receive the product.
2. Approximately 13% of consumers researching products look at unboxing videos of influencers. That’s twice as much as those whose purchases are influenced by watching product videos and images.
3. Personalized packaging is among the most desired experiences customers are looking for from brands. About 26% of customers would be delighted to receive a thank you card or something bespoke when they unwrap their packages.

To make memorable unboxing experiences for your customers, consider the following:

Unify branding across all channels and products.

Make sure your brand is visually clear and identifiable on your website, social channels, products, and, of course, their packaging. You’d want every element of your packaging to be a part of your brand narrative.

Make unboxing a multi-sensory experience. 

Develop a packaging design that creates a strong connection between customers and your brands. Use vivid colors to capture attention, but be careful not to go overboard. Add texture, scent, and sound that make unboxing more thrilling. 

Be authentic.

Whether it’s about product quality or sustainability claims, deliver what you promise and make this clear with your packaging design.

Technology Fuels Innovation and Spurs Excitement 

In 2025, we see artificial intelligence making an impact on virtually all aspects of the packaging process, from design to manufacturing and printing. 

1. In 2023, the digital label printing and 3D-printed packaging markets were valued at $11.06 billion and $1.220 million, respectively. Both markets are projected to increase to approximately $18.54 billion and $2.560 million by 2033.
2. Only 16% of companies are implementing a data-driven approach to smart packaging. These pioneering brands show a wider margin across several value indicators compared to other businesses. They outperform others in terms of product recall, customer acquisition, and counterfeit protection, among many others.

Ready to embrace innovation in your packaging process? Ride the tech wave to differentiate your brand.

• Use Generative AI wisely. ChatGPT, Bard, Firefly, and other generative AI and modeling tools can enhance the design process. Use them to generate design ideas and create content, but make sure to tweak their output to tailor your packaging to your unique needs.
• Roll out digital design and printing solutions. Digital printing is considered a more cost-effective and less labor-intensive alternative to traditional printing methods. It’s rising in demand, and brands prefer it for better customization, tamper-proofing, and counterfeit protection.
• Offer more than just packaging. Incorporate QR codes, augmented reality (AR) elements, and other interactive features that heighten engagement. Everyone now uses digital devices that you can leverage to create immersive experiences.
• Explore connected packaging. Make your products stand out on and off the shelves. Active and intelligent packaging that integrates Internet of Things (IoT) technology helps meet consumer expectations of product transparency and tailored experiences.

Challenges Packaging Companies Need to Prepare for this Year

Around 80% of companies that started their sustainability transformation less than a year ago still aren’t on track with their sustainability programs, as disruptions in the supply chain continue to beset the industry. Manufacturers still struggle to source raw materials, and packaging retailers or distributors require longer lead times to deliver products. Labor shortages, skyrocketing prices, more stringent regulations, and border controls worsen the problem.

The heightened focus on extended producer responsibility is also impacting packaging industry trends. Aside from using eco-safe food packaging, flexible packaging, and other alternatives, companies must ensure that there is accountability in the full life cycle of the packaging they use.

However, sustainability in the custom packaging industry still opens opportunities for businesses. With about 50% of consumers willing to pay more for sustainable packaging, it’s still cost-efficient in the long term to run sustainability initiatives.

Create Lasting Impressions Through Custom Packaging

As we unwrap what 2025 holds, it’s clear that sustainability, customer experiences, and technology will drive the custom packaging world into the future. To leverage the growth potential from the latest packaging design trends, keep these in mind:

• Green is “in” and will likely stay that way for the long haul. Ditch the plastic packaging and look for sustainable packaging solutions. Sustainable materials like plant-based inks, compostable paper, and reusable containers are the top choices for packaging that beautifies the planet and your brand.
• Make every unboxing a spectacular customer experience. Let your packaging take center stage and tell your brand’s unique story. Include immersive and interactive design elements that engage consumers and build lasting brand relationships.  
• Tech it up a notch. Turn to modern technology for packaging ideas that leave a lasting impression. AI-aided design, digital printing, and QR codes add a modern twist to your packaging. Give your new packaging a tech-savvy glow-up that attracts and engages consumers.

Adapting to these consumer trends is a strategic imperative. It not only drives sales for your brand but also creates a positive impact on your consumers and the environment. So, go beyond the box with these packaging innovations!

Refine Packaging is the top choice for 1000s of small businesses, Inc 5000, and Fortune 500 companies alike when it comes to custom packaging boxes. With super fast production times, affordable pricing, and a sky’s the limit attitude, we’ll help you turn your custom packaging into a competitive differentiator. Contact us today and a dedicated packaging specialist will guide you through every step of the custom packaging process without breaking a sweat.

The post Beyond the Box: Unwrapping 2025 Trends in the Custom Packaging Industry appeared first on Refine Packaging.

Starting your packaging design and preparing the file for your printer are some of the best times to understand the RGB model better. Whether your project involves a custom cosmetic box, display packaging, or retail box, read on and discover how to use this color space for your printing needs.

How RGB Works

As kids, we learned that red, blue, and yellow were the primary colors for producing new hues. But digital colors—or colors emitted by electronic monitors that allow us to see images—don’t work the same way.

The RGB system involves mixing different colors of light. Each color’s light intensity ranges from zero to 255. Each color has 256 values (including zero), resulting in 16.77 million available colors. The color mode ranges from warm orange to cool blue.

On digital screens, tiny dots called pixels form an image, with each pixel consisting of red, green, and blue light units.

RGB as an Additive System

In the RGB color model, adding or combining the primary colors or light units produces a more vivid or brighter color.

The light source changes the brightness level of each primary color within a pixel to create unique colors. Mixing two basic colors at full intensity produces cyan, magenta, yellow, and black—the primary ink or pigment colors.

Blending red, green, and blue light at optimum capacity or equal intensities produces white light. Meanwhile, you get black when with the absence of light. In between these extremes, combining two or three primary colors—each with a different intensity—produces the entire color gamut.

Best Applications for RGB

Manipulating light to produce desired RGB colors happens in the digital space. Thus, the RGB mode is best for:

• Branding (online logos and online ads)
• Web and app design (graphics, buttons, and icons)
• Visual content (photography for website, apps, and social media, video, and infographics)
• Social media (profile picture and profile backgrounds)
• Scanning documents 

Why RGB Isn’t Ideal for Commercial Printing

You can print an image set in RGB mode without making changes because today’s inkjet or personal printers have software that automatically converts them to CMYK. But the printout may be different—typically duller or less vivid—than how the colors appear on your screen.

Converting the file to CMYK using an image editing solution is still the best option. Besides, most professional commercial printers will ask you to convert your file from RGB to CMYK before they print.

Image editors such as Photoshop, Illustrator, and CorelDraw allow you to preview how your image, pattern, or design will look on paper. Moreover, such software lets you tweak your image if its appearance is way off the RGB version.

Understanding CMYK in Packaging and Print

CMYK stands for cyan, magenta, yellow, and black—the four ink colors used by most offset printing machines, such as those by Refine Packaging. In offset printing—whose market was worth $649.9 million in 2022, your design or image undergoes color separation. This process involves four plates receiving a calibrated amount of each CMYK ink. Each plate offsets the image to a rubber blanket, which then applies the ink on the material. When the four-color process is complete, the overlapping colors produce a single image of your original design or photograph.

Based on RGB’s additive nature, increasing your color’s intensity brings you closer to white. Meanwhile, the CMYK model is a subtractive process—inks “subtract” brightness from white or a blank surface. Adding different colors of pigment or ink to a surface will give you a darker result. However, CMYK has a smaller 16,000-color range compared to RGB.

Due to these differences, printouts can’t accurately represent the bright colors in designs created or photos captured using the RGB mode. Images can appear “washed out,” especially if you have “out of gamut” colors, such as neon, fluorescent, and metallic hues. You may have to make test prints and customize settings to get specific tones right for your printout.

Here’s a chart summarizing each color system’s unique traits:

Extended or Expanded Gamut

Process color is another term for any of the inks in the CMYK system. In process printing, the four colors combine after the machines apply CMYK ink to your material one at a time.

Because color consistency is important in branding, printers use additional colored inks to achieve a closer match to spot colors. These colors are typically unique to one’s brand and chosen from the Pantone Matching System (PMS). Printers use them pre-mixed—they blend inks before printing. Pantone uses 18 base inks to create all the colors of this color model.

Some offset printing companies use an extended gamut—CMYK + OGV, which stands for orange, green, and violet—to simulate most of the PMS colors—and closer to the digital or RGB version of a brand’s design.

How to Verify if Your Image Is in RGB Mode

Here are the steps for checking what color mode your design or image is in:

1. Illustrator: Go to File in the main menu, then select “Document Color Mode.”
2. Photoshop: Go to Image in the menu bar, then click “Mode” and search for the color profile with a check in the panel that appears on the right.
3. InDesign: Go to Window, then tap “Color” from the drop-down menu to bring up the color panel, which shows colors measured in percentages. You’ll find RGB percentages if you’re in RGB mode and CMYK percentages if you’re in that mode.

Prepress Process: Preparing Your File for Printing

The prepress stage—or the steps in preparing your packaging design for final production—is crucial in ensuring that the finished product accurately reflects your original vision and branding. 

For business owners and packaging designers, this covers creating the design, saving your file based on your printer’s specifications, and making a hard copy or printout of the design (proof). Proofing allows you to make corrections or adjustments and show your printer or box manufacturer a printed version that’s closest to your desired look. Let’s go through each step:

1. Ask your printer for the required file resolution and format for printing your design

Most printers require high-resolution (300 dpi or higher) graphics and images with clear and legible fonts. File saved at 72 dpi—the typical resolution of pictures and text on computer monitors and smartphones—will look blurry or pixelated when printed.

Also, inquire about what file format to use in saving your design. The most common file types used in printing include:

PDF (Portable Document Format)

You can view PDFs on almost any platform and device, making it a flexible format. It preserves the formatting and layout of graphics (raster and vector), fonts, and text. 

EPS (Encapsulated PostScript)

An EPS file is a vector-based format, allowing you to scale your artwork infinitely (into smaller or larger sizes) while retaining its quality. However, image-editing software is necessary for opening and editing EPS files.

AI (Adobe Illustrator)

Another vector-based file type, AI is the native format for designs and graphics created in Illustrator. Like EPS, AI supports transparency and special effects. The majority of the Illustrator software’s users come from the US (42.17%), followed by the UK (8.54%), and Germany (5.29%).

The Adobe product line dominates the graphic design software sector worldwide, with a 43% global market share.

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2. Calibrate your monitor

Check your screen’s brightness, white point, and contrast index or gamma. Doing so will reduce the disparity between your design’s appearance—on your computer screen and a test print, particularly its luminance or brightness.

The most commonly recommended brightness for prepress work is 100 candelas per square meter. This is the standard unit of measure for monitor brightness, although the acceptable range is 80 to 120 cd/m2. Meanwhile, the recommended white point—or setting that determines the color temperature (warmth or coolness of light) of the brightest white—for CMYK reproduction is 5000 Kelvin or D50 and 5500K or D55. Monitors generally have high default or factory settings of D65, which is acceptable for images you’ll use and display online. As to the gamma levels, the range is from 1.8 to 2.2.

Besides these internal controls, you can also use monitor calibration hardware, such as Datacolor’s SpyderX Pro, X-Rite i1Display Pro, or Calibrite’s ColorChecker. These colorimeter or light-sensing devices measure the transmission of light or your monitor’s output. 

Calibrators have apps that automatically adjust your display to meet a color profile. Some devices also assess your ambient light, which is useful when the light source in your work environment doesn’t change. Otherwise, it’s best to turn off this feature.

3. Generate a soft proof

Soft-proofing is using your monitor to view how your design—particularly its colors—will appear when printed out.  It’s not perfect, but it’s better than guessing or hoping for a nearly accurate outcome.

To determine how your design will look in CMYK, convert your file to that color mode. Here’s how:

Adobe Illustrator 

Go to Files and select “Document Color Mode,” and click CMYK as shown in this video tutorial.

Adobe Photoshop

Go to Edit, click “Convert to Profile,” and pick CMYK in the Destination Space as shown in this explainer video.

Adobe InDesign

Go to File, click “Adobe PDF Presets,” and tap “[Press Quality].” Save the file and in the pop-up box that emerges, click “Output” and then choose CMYK in the Destination dropdown menu.

Select the correct material for your test print

If you wish, you can do a test print of your design to show to the printer. Use midrange to premium paper resembling your packaging material to see how the colors will show on a surface with a similar texture. Your chosen paper type and ink quality affect the appearance of your hard proof, so be sure your cartridges have enough ink.

Later, you can ask your printer if they can produce a prototype before mass production. At Refine Packaging, we include mockup creation in our client’s printing journey with us.

Statista’s latest data shows that paper and cardboard enjoy robust sales, cornering 33% of packaging material demand worldwide. Flexible plastics are close behind at 25.5%. 

Investing in Colors Unlocks Business Opportunities

Read our packaging definitions and glossary guide to help you get up to speed with industry terminology as you create your own custom boxes.

Choosing a high-quality and seasoned printing company to produce your packaging is a wise investment to ensure uniformity in your brand colors online and offline. 32% of consumers say that visually appealing and gift-like packaging encourages them to post images or videos of products on social media. Thus, product packaging can open doors, whether it’s a greater online presence through user-generated content or wider brand awareness through ad campaigns. Increased brand awareness can lead to ROI growth from at least 5.5% to 820% in some cases.

When comparing printers, research online testimonials and feedback about them. Request packaging samples to get an idea about the company’s capabilities.

Refine Packaging’s partner brands can attest to our team’s customer service success and eye-catching customization using our offset printing process. Upon your request, we can send you a sample from our past projects if you want to check our work quality. Our team can also produce a custom sample of your packaging before production.

Still figuring out your custom packaging options? Our in-house design team can help you decide, including exploring label and sticker applications if you prefer customized fold-and-assemble stock boxes or single-color packaging.

Refine Packaging is the top choice for the world’s Inc 5000 and Fortune 500 companies. With super fast production times, affordable pricing, and a sky’s the limit attitude, we’ll help you turn your custom packaging into a competitive differentiator. Contact us today and a dedicated packaging specialist will guide you through every step of the custom packaging process without breaking a sweat.

The post What is the RGB Color Model? What It Is & Why It’s Avoided in Printing appeared first on Refine Packaging.

Today, knowing the difference between raster and vector images is crucial in packaging design, which prizes accurate and consistent print quality. Discovering their attributes allows you to choose the most appropriate type—or at least helps you appreciate why your packaging designer used one type or a combination of them.

Designers understand that their creations look different in 2D—on a computer monitor or a printed sheet—and in 3D—or the printed box. That’s why they save designs in a format that will preserve their look during the printing process. Moreover, designers aim to ensure that their creations—your brand logo and illustrations—stay sharp and comprehensible under store lights and beside other similar products.

Captivating with Visuals

One study says that brands have a seven-second window to convince shoppers to buy their products. According to another research, visuals—such as your logo, product name, and artwork—are among the first design elements that catch consumers’ attention. Imagery is an undeniably powerful design element. It represents your brand and shapes the public’s view of your business before they even try your product.

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The percentage of consumers who value a product’s packaging when making a purchase (10%) is about the same as those who prioritize the brand name (12%). So you must make sure that your packaging and brand assets appear crisp and stir curiosity, trust, and pleasure.

Leveling Expectations: Understanding Raster and Vector Files

Packaging designers save their creations as raster or vector files, the two main groupings of image formats in the digital art world. Understanding the strengths and weaknesses of these two image types points us to their best applications.

Raster Images (Bitmap Images)

A series of tiny colored squares or pixels blend and form a raster image. Like a mosaic, each raster image contains a fixed number of pixels, expressed in dots per inch (DPI) or pixels per inch (PPI). The pixel number determines the image’s quality or resolution. Raster images with high DPIs or PPIs allow you to enlarge them without looking grainy or blurry—or what we call pixelated. However, these images come in larger file sizes.

Photographs and scanned images are examples of raster images. 300 DPI is the best resolution for printing, while 72 DPI is ideal for website images. Raster files, recommended for non-line art images, can undergo editing using Adobe Photoshop.

Vector Images

Mathematical paths, shapes, and curves define the direction (starting and ending points) and the magnitude of vector images. Because these files aren’t pixel-based, you can scale them up to billboard size or down to fit a pin or button without losing quality. 

Logos, illustrations, fonts, icons, and graphics created in Adobe Illustrator are examples of vector graphics. Their file size is relatively small because they consist of lines and anchor points, making them faster to transmit through email or other file-sharing platforms.

Image File Formats

Printers typically tell you their required file format and other specifications to make your design “print-ready.” Read our list below to familiarize yourself with various file formats for raster and vector images.

Raster files

TIFF or tagged image file format (.tiff)

TIFF was the most common format for saving high-resolution images bound for printing until the early 2000s when PDF and other vector formats became more popular. This file type uses lossless compression, resulting in large file sizes but high-quality images. TIFF can save transparent backgrounds.

JPG or joint photographic experts group (.jpg)

A JPG file is a compressed image with thousands of pixels saved as a flattened bitmap that uses less space. This method results in a smaller file size and quality loss— also referred to as lossy compression. 

The quality loss is generally not noticeable unless they’re sharp lines and geometric shapes, which become blurred as a result of compression. Moreover, this file type doesn’t save transparent backgrounds. Images with such backgrounds become a solid color when saved in JPG.

These images support a 24-bit palette of color, making them the best format to use for photos. Most website images and non-professional prints use this format.

PNG or portable network graphics (.png)

Unlike JPG, PNG is a lossless format and has larger file sizes as a result. These files are more versatile than JPG, as they support transparency, allowing them to blend with different backgrounds. Due to their low resolution, PNG images are more suitable for web graphics than printed materials. 

BMP or bitmap image file (.bmp)

BMP images also belong to the uncompressed file category. Microsoft developed this format to appear in Windows programs, but you can open and revise these files in major image-editing software. Experts recommend this high-quality format for archiving images or documents.

GIF or graphics interchange format (.gif)

You can find GIFs widely used today for web-based animated images. This format has a small file size and supports transparency. However, GIFs can only carry 256 colors, not making it advisable for photos and high-quality printing.

HEIC or high-efficiency image container format (.heic)

HEIC is the format of images taken on iPhones and other Apple devices using iOS 11 or later. It only needs half the storage space eaten up by JPG images. Windows have developed extensions that convert this file type into JPG.

Vector Files

PDF or portable document format (.pdf)

PDF is a popular format for printing because you can create it from various programs, and it preserves your formatting and layout. The file is commonly associated with vectors, but it can also contain a raster image, depending on the software you use to create it. 

You can also encrypt the file, setting passwords and digital signatures for access. However, PDF isn’t the best choice if your design will still undergo editing later.

EPS or encapsulated postscript (.eps)

Like PDFs, EPS files preserve their resolution or image quality when you scale them. Although no longer as popular in the design and printing process, many designers still use them for saving the logos, icons, and illustrations they create. 

Adobe created EPS in the 1980s to cater to artistic typography projects. This format aimed to ensure that image quality remains intact during text resizing, particularly for large format printing. You can edit EPS images in Adobe Illustrator and CorelDRAW.

AI or Adobe Illustrator (.ai)

Adobe introduced the AI format to replace the older EPS. AI images require Adobe Illustrator to view and edit (although CorelDRAW and other programs offer limited functionality). This format supports transparency and special effects.

CDR or CorelDRAW (.cdr)

Like AI, CDR files only work with full support within CorelDRAW’s platforms. The format is another good option for illustrations, icons, and logos.

SVG or scalable vector graphics (.svg)

SVGs are formats with small sizes that you usually find on the web. Some of its best uses include graphs and diagrams for websites.

This table summarizes our discussion on vector and raster images so far:

How to Prepare Your Artwork to Achieve the Best-Looking Prints

After learning about vector and raster images, you can now be on the same page with your designer and printer in preparing your design for printing. Here are some tips to ensure the final product will feature clear imagery:

1. Know your printer’s file-format requirements

Most printers require a vector file. Ask your printing company about the specific file format it needs. Moreover, verify if the file should include layers and cut and fold lines.

2. Check your colors

Consumers take around 90 seconds to decide how to interact with products. Moreover, color influences up to 90% of their initial impression. So be aware of colors and how they will register on your chosen packaging material. For instance, Kraft paper can carry darker colors well. However, not all printers can print white ink on this material.

Files bound for printing are typically in CMYK (cyan-magenta-yellow-“key” or black) mode. Images for websites and other digital media (on-screen displays) use the red-green-blue or RGB model. Ask your printer if it can match your Pantone or specific colors.

3. Get the correct files from your packaging designer

Unless your designer or agency included printing services in their package, relay your printer’s requirements so you can submit a “print-ready” version of your design (including dielines and color codes if your printer does custom colors).

4. Verify your paper or packaging material choice

This step can coincide with your ideation process or when you and your designer discuss your preferred material as part of your project or design brief. Your packaging designer and printer can confirm whether the material you selected is compatible with your preferred printing technique.

5. Request a custom box sample

The best printing service providers can give you a sample to view the final product up close and make any final tweaks before mass production. 

Questions for Evaluating Packaging Visuals

Once you get your prototype, you and your team can ask these questions to help you gauge your target market’s reaction to your packaging’s visuals:

1. Is it clear, and does it define your product right away?

Your packaging should immediately let buyers know what your product is and its purpose. Avoid confusing shoppers—don’t package your soap bars like food unless such design is part of your marketing strategy. 80% of customers are willing to try new products that help them attain their goals.

2. Does it honestly represent its content(s)?

Photos and descriptions on your packaging should accurately represent what’s inside, such as quantity, flavor, and so on.

3. What is the packaging’s “shelf impact”?

Visit one or more shops that will sell your product and see how it fares when on display with your competitors’ products. Does it stand out? How can your packaging be more noticeable?

Your product’s most important information should be front and center so that consumers can discover your brand when it appears between others of the same category on store shelves.

If you run an e-commerce store or subscription box service, visit sites that offer products like yours to determine your packaging’s visual appeal. Search engines (55%) andretailer websites (34%) are among the consumers’ top three sources of pre-purchase information.

4.  Is the design versatile enough?

When you decide to introduce variations of your product, can you easily modify your design for one or more variants?

Choose Professionals for Your Artwork and Printing

Outsourcing the creation of your custom-printed product box to a packaging designer or design agency is the most effective route to achieving your branding goals.

Agencies and printing firms specializing in packaging can recommend, develop, and execute designs that grab attention and elicit curiosity, excitement, and pleasure.

At Refine Packaging, we don’t just produce stunning boxes. Our customer support can start from artwork design guidance and structural engineering. If you already have a design, you can visit our Artwork Guidelines to help you or your designer send a print-ready file. The checklist, which includes our file format and other requirements, will allow us to process your order—or first produce a mockup—with minimal to zero hitches. Contact us today so we can connect you with our design team.

The post Raster vs Vector: Essential Printing Guide to Image File Formats appeared first on Refine Packaging.

In fact, the State of Consumer Behavior report by Raydiant shows that 46% of consumers still prefer to browse products and shop in person rather than online. Another study by Nielsen also shows that 82% of consumers are now doing in-store shopping again after restrictions have been lifted. These statistics indicate that a significant number of consumers still crave in-store experiences.

However, changes in consumer behavior also necessitate retail space. Today, visual merchandising has become both an art and a science, as retailers go beyond aesthetics to deliver value to the customer and drive sales. 

Here, we’ll discuss product displays and how they can be used to help businesses boost engagement and sell more items. We’ll also share ideas on how to use cardboard display boxes for product display. Read on to learn more about transforming your retail shop and creating awesome customer experiences.

Why Product Displays Matter

Before we delve into the details, we must first understand what a product display is and why they remain important for a company.

Product displays are creative presentations of a store’s products or services. They are an integral element of merchandising and often serve as the first point of interaction with customers. 

In a retail environment, quality product displays engage the customer and entice them to make a purchase. They also contribute to consistent branding and can create a positive impression of what a company represents. Used effectively, they can significantly boost sales and help earn customer loyalty.

15 Common Types of Product Displays

1. Storefront Window Displays

Storefront displays are the first touchpoints of a company with a potential customer. These are presented in the front window of a store and are designed to attract passersby.

A storefront display must be striking enough to catch the attention of people within the few seconds it takes them to pass by the front window. An effective one can spark interest and compel a customer to discover more about the products inside the shop. It leaves a positive first impression that can advance a customer from the awareness stage to the consideration stage.

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2. Freestanding Displays

For larger items or products that need to be presented in a more organized manner, standalone displays are better than dump bins. Instead of putting the products in a single box, they are arranged on hooks or shelves in a freestanding display. 

This type of display is accessible from all sides and is great for cross merchandising. It can be placed strategically in the middle of aisles to break the traffic flow and engage shoppers.

3. Pallet Display

Pallet displays are similar to freestanding displays, but they are placed on a pallet instead of directly on top of the floor. These are often seen in big box stores or wholesale clubs where large volumes of products are sold. 

Even with large quantities and heavy items, they can still be moved around with ease using a small pallet truck. They can be placed in wide open spaces with high traffic to encourage fast turnover of products.

4. Display Tables

Display tables are a bit similar to showcase displays, but they don’t have glass enclosures. With the open display, a customer will feel more comfortable taking a closer look at the products presented. 

Display tables are also perfect for showcasing items that form a set or have complementary uses, such as small home appliances, kitchen tools, or outfits with matching accessories. They also work great for seasonal items and holiday gift sets.

5. Dump Bins

For large volumes of low-price merchandise that need to be sold quickly, dump bins provide higher visibility and easy accessibility. These are point of purchase displays placed near the checkout counter or in a high traffic area where customers can conveniently grab the featured products. 

These counter displays are usually made with durable cardboard boxes printed with promotions or ads. Since the bins are relatively lightweight, they can be moved to other areas within the store.

6. Gondola Displays

One specific type of freestanding display is the gondola. Like other standalone displays, this is best placed in open areas with high traffic. A gondola display is typically made of steel frames with a peg board. The pegs can be adjusted based on the products being promoted. 

They can also be single-sided, double-sided, or wraparound. This versatility makes it a good option for brands with multiple product offerings to explore.

7. POP Displays

Regardless of the type of retail space, there is likely a point-of-purchase (POP) display that highlights a specific product or announces a new promotion. 

POP displays are ubiquitous elements in in-store marketing. They are often made of cardboard and printed with ads, promos, or deals. A POP display can be standalone displays or small shelf inserts placed in any open space that can lead a customer to purchase certain products. Specific types of custom cardboard POP displays are also included in this list.

8. End Cap Displays

Also another type of display targeting customers at the point of purchase, end caps draw the attention of customers passing through the end of an aisle. These are shelves at the end of an aisle where new inventory or store specials are displayed to build product awareness and boost sales. They can be used also for cross merchandising complementary products of the same brand.

9. Inline Displays

For business brands that share shelf space in large groceries or box stores, inline displays can be used to create differentiation from other brands. They are placed on a regular shelf to make a brand stand out from other similar products. These work well in directing customers’ attention to small and easy-to-grab items.

10. Showcase Displays

Showcase displays are typically used for valuable high-end merchandise or high-interest niche items. The display cases are made from clear materials such as plastic, glass, or plexiglass. They are encased on all sides to keep the products on display secure. They are accessible from one side or from several sides but require the help of a store clerk.

11. Retail Shelf Displays

Retail shelves are fixed, and sturdy shelves are used to display a wide assortment and range of merchandise. These can be single-sided shelves placed along the walls or double-sided ones that form aisles in the store. These are the typical product displays we see in grocery stores, box stores, and big pharmacies.

12. Glorifier

A glorifier is a small clear box made from glass or plastic. It is placed on a standard shelf to highlight a specific product. It acts as a pedestal or podium for products being pushed for higher sales.

13. Countertop Displays

Countertop displays encourage customers to buy small items or products on promotion. These are best placed on the checkout counter to push impulse buys at the point of purchase. However, they can also be strategically placed on display tables and shelves throughout the store. They are best used for displaying and organizing small merchandise.

14. Mannequins

Mannequins also display products. They help customers visualize how pieces of clothing or accessories look when worn. They can also be used to recommend items that can go well together and the styles that are currently on trend. To further boost sales, have the items the mannequins are wearing on a nearby rack or shelf.

15. Immersive Displays

Immersive displays elevate the buying experience by giving customers a more personal engagement with the products. They follow a central theme and tell a compelling story that customers can relate to. 

One example of an immersive display is a camping setup complete with an erected tent, sleeping bags, camp stove, and other camping paraphernalia. This image helps customers envision the environment where they would be using the products.

A Practical Guide to Product and Purchase Displays

1. Be Economical 

Although they are effective in boosting sales, there is no need to spend a huge chunk of your marketing budget on a product display. Utilize space and materials that are already available to avoid additional expenditure. Upcycle materials and fixtures to create one-of-a-kind displays. Resourcefulness and creativity are often the only things you need to build eye-catching displays.

2. Make Them Versatile

Many product displays are seasonal in nature but some can be used long-term. In creating these types of displays, strive to make them versatile so they can be used to exhibit almost any type of merchandise. Make them in such a way that they can easily convey different messages and fit almost any business theme.

3. Create a Multisensory Experience

Most people focus on the visual aspect of a product display. But aside from catching the eyes of potential customers, your display must also engage their other senses. So go beyond the visuals and create a multisensory experience. 

Play music that appeals to your target customer. Use scent marketing to stir positive emotions and trigger good memories. If you are selling food or consumables, offer free tastes or samples. The more senses you entice, the higher the probability of converting into sales.

4. Consider Both Demographics and Psychographics

Demographic data have been traditionally used in developing marketing strategies. Even in creating quality product displays, it is important to identify the age, income, education, geographic location, and other such data of your target customers. These help you understand them better. 

However, you must go beyond demographics and dig deeper into your customers’ psychographic information. Psychographics will tell you what their interests are, what drives their purchase decisions, and what type of lifestyle they live. Having a more in-depth knowledge of your customers will enable you to create displays that truly connect with them.

5. Keep the Price Tags On

Removing the price tags on a product display can lead to a lost sale. Some customers may not bother to ask about prices and just assume that the product is beyond their budget. If your product is of high-quality, they may even think that it is priced much higher than the actual price. So keep the tags on.

6. Placement Matters

Even the most attractive product display will not convert into a sale if they are not visible. The location of your product display would matter significantly. Make sure new products and bestselling ones are displayed in high-traffic zones. Accessories and small items can disappear from shelves, so place them near the checkout counter.

Another crucial area you must pay attention to is the decompression zone. This is the area inside the store right near the entrance. Use this zone to create a transition from the outside world to your store by placing a product display that showcases your company’s image. Keep the area free of clutter to make your store seem more inviting.

7. Use Your Displays to Educate

Aside from showcasing your products, use your displays to provide customers with more information about the items you offer. Indicate useful tidbits on unique features or functions. Illustrate how the featured product can be used. 

You can also share new trend ideas. Consumers are more likely to buy a product that they feel they have more knowledge of.

8. Keep Displays Clutter-Free

It may be tempting to place all of your new products or bestsellers in a single product display, but avoid doing so. Overcrowding your display can overwhelm customers. Instead of displaying too many disparate products, focus on a single point of interest. You can highlight a single product or use a unified theme that connects several items.

9. Keep Your Displays Fresh

Change your product displays on a regular basis—once a week, at the least. Having a new one every week keeps your store looking fresh and gives regular customers something to look forward to every visit. Frequent passersby are also more likely to notice your store if your storefront display changes constantly.

10. Maintain Your Product Displays

Most retail market stores have specific areas for their product displays. If you have a permanent location for these, make sure it is always clean and organized. Check the fixtures such as lighting and platforms as they can break or become worn down over time.

How to Make a Quality Product Display Case That Attracts Customers

1. Make It Readily Visible

Visibility is a huge factor in the success of all promotional materials, including product display. Place your display case where customers can readily see it. Choose a location where there will be little space lag between the time a customer sees the display and the time they react to it.

2. Use Actual Products

Ideally, actual products should be featured in your product display case. However, there may be certain circumstances where this is not possible, such as when selling perishable food items. What’s important is that your display shows the customer what the product actually looks like in real life. Instead of using a flat intangible picture of your product, use a more realistic representation.

3. Be Bold

Your product display should help you stand out from the competition. Be bold and create contrast using eye-catching colors and images. Make your display case Insta-worthy by choosing a design that would make people want to snap a pic and share it online. Remember that there are currently over 3.6 billion people using social media worldwide, and many of them love sharing images and graphics that stir interest.

4. Be Innovative

Strive to be original with your design and think outside the box. Use modern techniques to make your displays standout.

5. Make Your Display Cohesive

Avoid a cluttered display especially when cross merchandising. Group related products in one display or have a single cohesive design that ties all the items together. Every item in your display products list must interact or complement the other items. 

6. Set the Mood with Lighting

Use lighting to set the tone for your product display. A spotlight can focus attention on a featured product. Soft lighting can be used to create a glowing effect that captures the eyes of customers.

7. Use Motion to Attract Attention

Anything that moves is bound to catch people’s attention. Incorporate some form of movement in your product display to draw more people in. Try a rotating carousel for small items on a display table or use a small fan to create breeze in a summer display.

8. Offer An Experience

33% of consumers prefer shopping in person because they want to interact directly with the products. They want to personally see and feel the products before purchasing them. High-tech interactive displays can enhance their buying experience, which in turn, can increase the odds of a purchase.

9. Make a Statement

Social media has made people more vocal about their advocacies and opinions. Use your product display to make a statement that your business stands for. 

Mannequins that are plus-sized or have dad-bods are now more common, as they help promote self-love and acceptance of one’s unique appearance. If your company promotes sustainability, make sure it is evident in your product displays.

10. Leverage Technology

We are now living in the digital age where technology plays a vital role. Leverage modern tools to amplify your product display. 

About 8 out of 10 customers enter a store because of a digital sign that caught their interest. Find ways to incorporate one in your storefront display. You can also use videos or interactive tablets in your in-store displays to capture the interest of your customers. 

What You Must Absolutely Avoid When Creating Custom Displays

1. Placing Unrelated Items Together

The human mind seeks order. It constantly looks for patterns and systems. This is why clutter and disorganized items create anxiety in many people. For your customers to have a pleasant shopping experience, do not place mismatched displays of unrelated items.

2. Displaying Too Much or Too Little

Although consumers look for variety, placing too many products or multiple product types can overwhelm them. It can make it more difficult for them to choose which one to buy. 

On the other hand, not displaying enough products can create the impression that your product portfolio lacks variety. Thus, balance is key to product displays. You must have just the right number of items that provide ample choices without causing confusion.

3. Focusing Too Much on the Display, Not on the Product

Product displays should look great, but keep in mind that the focus should be on the products you want to sell. Avoid displays that are too flashy—they can distract potential customers from the actual products. Your product display should enhance the products instead of taking the spotlight off them.

4. Using Dark Backgrounds on Window Displays

A dark background makes the glass behave as a giant mirror. A person who looks through a window with a dark background is bound to see his own reflection, too. This may steal attention away from the products on display. 

5. Filling Every Corner or Space With Displays

Resist the temptation to cram every available space on the walls, shelves, and aisles with product displays. Having a white, clean space where there is nothing but an empty spot creates a breathing room in your store. Far from being a waste of space, it actually helps highlight your product displays by creating a focal point in the store.

Choosing the Best Material for Product Display Boxes

A product display often involves the use of boxes made from different materials such as plastic, metal, wood, or cardboard. The best material for your product display will depend on what products you are showcasing, where you will be placing the display, and how long you plan on using it. 

In choosing the material for your display boxes, consider your intended use, specific requirements, environmental impact, and cost.

Comparison of Different Materials for Display Boxes

Benefits of Using Cardboard Display Boxes

Cardboard is the most popular choice when it comes to product display boxes for retail marketing. Here are seven reasons why it is the most preferred material:

• It is cost-effective. Cardboard prices are lower compared to wood, metal, and plastic.
• It has a quick turnaround time. Cardboard boxes can be manufactured faster than other materials even with bulk orders. This quick turnaround time makes them perfect for seasonal marketing campaigns.
• It is versatile. Cardboard is easy to cut and mold into unique shapes. Shelves, pockets, folds, and other details can also be easily integrated into its design.
• It is easy to assemble. Most cardboard boxes are designed to unfold and fit together like puzzle pieces. They do not require tools and other materials for assembly.
• It is easy to transport. Cardboard is the most lightweight material for display boxes. It can also be disassembled and folded flat for shipping.
• It is durable. Cardboard may not last as long as metal or wood, but it can withstand use for an entire marketing campaign period.
• It is environmentally friendly. While not all cardboard is eco-friendly, many of them can be easily recycled. Vegetable-based inks can also be used to print on them to make them more eco-friendly.

8 Common Types of Cardboard Display Boxes

1. Counter Display

These are small and compact boxes designed to be placed on top of display tables or countertops. They are great for retail sales of small items, such as pens, candies, makeup, and other similar-sized merchandise.

2. Power Wings

Also called sidekicks, power wings are small displays on end caps or shelves. They increase a shelf’s basket size and allow brands to highlight new products or promotional offers. They are often used for small lightweight items, like sample-sized products, magazines, cosmetics, and OTC pharmacy products.

3. Inline Displays

Inline displays or on-shelf displays help businesses set themselves apart from a shelf full of competing products. These are usually trays or open boxes with additional branding to break the visual monotony of similar products lined on the same shelf.

4. Brochure Holders

Some businesses such as travel agencies, salon services, or B2B companies advertise their products and services but do not necessarily offer them in a particular store. Instead, they provide brochures which the customer can get while shopping or waiting in line. 

Brochure holders not only give their brand and message more visibility but also keep marketing collaterals organized. These are usually placed on the checkout counter, reception desk, or takeout window.

5. Floor Display Stand

Cardboard floor displays may have 2-7 layers of shelves where several products can be arranged on display. Some have pegs and hangers instead of layered shelves. Others combine both shelves and pegs for a wider variety of product display.

6. Pallet Display

Cardboard pallet display racks combine storage and display. The bottom part is often used to store stocks while the top rack is used to display the product being promoted. This type of display is lightweight and can be conveniently moved throughout the store.

7. Cardboard Trolley

Cardboard trolleys are ideal for mobile marketing campaigns. They combine the portable storage of trolleys and the visibility of display boxes. They are usually printed with ads and used in shows and conventions where mobility is required.

8. Dump Bins

Cardboard is also a low-cost material for dump bins. They can be easily printed with visually appealing designs and work great for seasonal promotions. Their lightweight materials also make them easy to move around the store.

Other Cardboard Promotional Items

Aside from display boxes and custom packaging, cardboard can be used for other promotional items and POP displays.

1. Shelf Stoppers

Shelf stoppers or shelf takers are signs placed on a retail shelf. They are positioned perpendicular to the shelf to attract customers and to draw their attention directly to where a featured product is displayed. Cardboard shelf stoppers do not require floor space, are easy to attach to shelves, and provide brands an affordable way to increase product visibility.

2. Ceiling-Hung Signs

Like shelf stoppers, ceiling-hung signs do not require floor space and provide a low-cost way to increase brand awareness. These signs are hung from the ceiling to draw customers to the area where products are shelved.

3. Cardboard Standees

One way to gain more awareness for a brand is to use cardboard standees. These are 3D structures of the actual products or the product endorsers. They can also be designed to resemble free-standing product displays that have unique shapes.

Make a Statement with Customized Cardboard Display Boxes

Cardboard display boxes are customized according to the specific size, design, and style that a company needs. When having your display boxes customized, consider the products you will be showcasing. Having a product-oriented display ensures that the spotlight will be on your product and not on the box. Also make sure that the box has the physical integrity to support the product you will be displaying on it.

When featuring small items, like cosmetics, include dividers or pockets in your display box to keep the items organized. If the box will be placed in an environment exposed to moisture, opt for waterproof or water-resistant cardboard.

To get the best cardboard display boxes, partner with a manufacturer who is willing to talk with you about your customization options and go the extra mile to meet your requirements.

Refine Packaging is the top choice for the world’s Inc 5000 and Fortune 500 companies. With super fast production times, affordable pricing, and a sky’s the limit attitude, we’ll help you turn your custom packaging into a competitive differentiator. Contact us today and a dedicated packaging specialist will guide you through every step of the custom packaging process without breaking a sweat.

The post Ultimate Guide to Product Display and Custom Cardboard Display Boxes appeared first on Refine Packaging.

That’s right—shopping bags! And specifically, the customized ones. While you may have your digital advertising efforts down, many companies are forgetting the power of traditional, subliminal promotion. Eye-catching, colorful custom paper bags with your branding and logo can draw in new customers, boost brand recognition, and even improve your revenue. 

The Business Benefits of Custom Shopping Bags

The benefits of custom shopping bags go beyond just marketing and advertising, particularly if you use paper. Recently, renowned luxury department store Harrods announced its plans to replace all of its plastic carrier bags with fully recyclable paper bags by the fall. The paper bags will be 100% recycled and also partly made from recycled materials.

The reason for the change, according to news analysis, is a commitment to sustainability, both from a corporate social responsibility standpoint and due to rising consumer demand. For more and more physical retailers, plastic just isn’t cool anymore. Its impact on the environment is hard to ignore, and as consumers become more aware about the dangers of plastic, they are looking to brands to help them make more eco-friendly choices.

As the below stats from IPSOS show, paper leads the way:

• 93% of consumers agree that paper is sustainable and should be used more as packaging.
• 86% of consumers agree that if they can choose between paper packaging or another material, they choose paper.
• 79% of consumers believe that paper is more pleasant to handle and touch.

Paper shopping bags don’t just look more eco-friendly, either—the science backs it up. A study from the IVL Swedish Environmental Research Institute looked into the greenhouse gas emissions produced by paper and plastic bags. It found that paper bags had a remarkably lower impact on the climate than LDPE (low density polyethylene) bags.

In the US, states are catching on to the downsides of plastic bags. California, Connecticut, Delaware, Hawaii, and Maine, just to name a few, have all brought in bans on single-use plastic shopping bags. 

So more customers want paper, states are mandating it, and scientists are recommending it. All in all, it seems that using custom paper bags is a no-brainer. But where to begin? That’s exactly what we’ll help you with below. 

Why Should You Use Paper Shopping Bags?

Before we dive into the what and how of a customized paper bag packaging strategy, we first want to nail the why. Being confident that paper grocery bags are right for your business and understanding how they can help you create a lasting impression is essential to making an informed choice. Here are some of the most common reasons why custom paper bags are a business asset: 

1. Sustainable 

We’ve touched on this above but we’ll say it again: Paper bags are an excellent eco-friendly packaging option. They are made from wood—a raw, renewable resource—and can be recycled. Consumers are also acutely aware that paper bags are better for the environment. This means that by choosing to use paper gift bags, shopping bags, and grocery bags, you’re not only looking after the planet, but you’re also showing your customers that you care, something they will no doubt appreciate! 

2. Versatile

As you’ll find out below, paper bags are definitely not one size fits all. Different sizes, shapes, colors, handles—the possibilities are endless. If you want to tell your brand story through custom packaging, then paper is an excellent and inexpensive option. 

3. Free Marketing

Have you ever wandered around a shopping mall when a colorful shopping bag caught your eye? Maybe seeing the brand’s bag made you determined to find their store and go inside, or you remembered the name and brand colors. Either way, a well-designed paper shopping bag can boost brand affinity and lead to new customers. Plus, because paper bags are reusable, your customers may take them out again and again. Meaning, hundreds of people could learn about your brand, thanks to just a few bags! 

4. Cost-Effective

Facebook ads that point to relevant product pages on your website, SEO (search engine optimization), and Instagram influencer marketing can put a big dent on your marketing budgets in an instant. While these have a role to play in modern advertising strategies, we can’t forget the power of the in-person shopping experience. Personalized paper shopping bags are relatively cheap to create via bulk orders and offer limitless marketing potential. 

5. Tell Your Brand’s Story 

A paper bag is kind of like a blank canvas. Your team gets to decide what to put on it: the story you want to tell, the colors, the fine details. These bags offer a chance to unleash your creativity and make your company memorable to everyone who uses and sees your branded paper bags. 

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Custom Printed Paper Bags: The Basics 

At this point, we hope you feel excited about the potential of harnessing custom paper bags for your retail strategy. As you look for the right printed paper bags for your company, it’s important to remember the basics. Your paper bag needs to be as functional as it is fun. So it needs to: 

• Provide enough space to safely carry the volume of purchases by customers. You may need to consider offering different sized bags if your products vary greatly in size 
• Be strong enough to hold the weight of goods
• Provide customizable options that enable you to convey your brand’s story and values 
• Ideally, support environmental efforts and be in line with your company’s sustainability commitments 

8 Types of Paper Bags

So now it’s time to jump into the eight most common types of paper bags out there. There’s no such thing as a wrong or a right bag. The type of bag you choose will depend on the kind of products you sell, as well as the customer you’re trying to appeal to.

For example, some of the bags below are better for small items, while others are better for adding a touch of luxury to the in-store experience. Remember, too, that all of these bags can be customized so that they are unique to your company.

1. SOS Bag

The SOS bag is the iconic brown bag used for kids’ lunches. You often see it in cartoons—a generic, brown paper with edges that you fold over. The SOS bag can also come with small handles. Typically, it’s used for food and drink items but can also be used for small items like skincare or jewelry. While the bag is known for its natural brown kraft color, it can also be customized and designed in different shades and finishes. 

2. Pinch-Bottom Bags

The pinch bottom bag gets its name from the tapered bottom. It’s usually used for bakery goods and other food items. It has an envelope-like opening and is grease-resistant inside, which is why it’s favored by food stalls and coffee houses. It’s also suitable for takeaway bags.  

3. Merchandise Bags

Merchandise bags are probably the most common type of paper shopping bag you’ll see out and about. They come in a variety of styles and sizes, making them an excellent vehicle for customization.  

4. Euro Tote

The Euro tote is a step up from the SOS bag. This paper bag is heavily associated with luxury. These bags tend to be highly customized, down to the look and feel of the handles. When designed well, Euro totes can be their own form of gift packaging and go a long way to boost brand recognition.  

5. Bakery Bags

Bakery bags are designed specifically for the food market. They feature wax linings to preserve food items, making them a great option for muffins, bread, pastries, and more.  

6. Mailing Bags

Mailing bags get a sneaky mention on this list. Even though they’re more a form of ecommerce packaging, they do have “bag” in the name and are made from paper, too. Mailing bags are padded mailers. They’re great for shipping small items to customers who have purchased online. For a deep dive into padded mailers and other e-commerce options, check out this article about ecommerce packaging. 

7. Recycled Bags

While all paper bags are recyclable, not all paper bags are recycled. By this, we mean that not all paper bags are made from material that has already been used. However, you can specifically pick at least partially recycled paper bags. Doing this is great for the environment and is something you can shout about to your consumers who, as we’ve seen above, appreciate when brands choose paper-based packaging. 

8. Vogue Bags

Vogue bags ooze luxury and theater. These bags are more than just a paper bag; they’re an experience. With tissue paper, freebies, handwritten cards, and more to be usually found inside, these designer paper bags are a great way to make your clients feel like a million bucks. 

Common Types of Handles

Paper bags are about more than just the bags themselves; the handles play a huge role, too. There are a variety of customizable options, ranging in price and look and feel. Take a look at some of the most frequently used options below. 

1. Ribbon 

Ribbons are pretty, glossy, and add a touch of luxury to paper bags. They are also easily customizable. They can come in almost any color and suit most of the bag types mentioned above. Ribbons are quite durable but would not be appropriate for really heavy items, as they may snap. 

2. Cotton

Cotton has a similar look and feel to ribbon. It also portrays a sense of luxury, finesse, and is easily customizable. The main difference between cotton and ribbon is cotton’s durability. Cotton is a dense, strong material, meaning it can carry heavier products than ribbon.

3. Twisted Paper

Twisted paper handles are a cheap and cheerful option. While they aren’t as premium as cotton or ribbon, they are cost-effective and also very strong. They can endure a heavy weight and are extremely easy and quick to produce for manufacturers.

4. Folded Paper

Folded  paper is another cost-effective option. These handles are made from a piece of paper, making them great for lightweight purchases and small bags. However, be warned, folded paper bags tear easily if the weight of the bag gets too heavy. These handles also tend to disintegrate in heavy rain. 

Let’s Get Bespoke! 

Once you’ve chosen the type of paper bag you want and the coordinating handle, it’s time to think about customization. This stage is an opportunity to let your creativity shine and turn your visions into reality. No idea is too bold or whacky. Custom paper gift bags are a blank canvas that’s perfect for your art! 

In terms of cost, it’s important to note that the size of your bags directly correlates with the price. Depending on what kind of products you sell, you may want to order a few different sizes of bags. Similarly, the cost is strongly dictated by the amount of bags you order. How many stores you have will dictate the number of bags you need. You can choose to buy paper bags wholesale and keep them in warehousing facilities. Alternatively, you may want to put in a repeat request for your customized bags each month. 

1. Color Your Bag Beautifully 

You can choose any color, or colors, for your bag. Aside from colors, you can add colored features, like stripes, your logos, artwork flowers, and more. You’ll notice that a couple of acronyms pop up again and again when you’re looking at designs: RGB and CMYK. RGB stands for red, green, and blue. These colors are used for images on your computer screen. CMYK stands for cyan, magenta, yellow, and key (Black). If your design contains three or less colors, then RGB will be adequate. But if your design is more complex, then CMYK is the option you should go for.

2. Carefully Choose the Type of Paper

There’s more than one kind of paper that you can use for your bag. Paper varies in strength and thickness. The stronger the paper, the better it is for heavy products. However, if you sell lightweight products like jewelry, small gift items, and other accessories, then you may want a lighter paper option. Here are the main types: 

• Kraft paper: Kraft paper is what’s used for SOS bags. It has a natural, eco-friendly feel and is cost-effective. Kraft paper is best used for small to medium-sized items.
• Recycled paper: Recycled paper comes from 100% recycled paper, making it a great choice for eco-conscious brands. Recycled paper is also very versatile and varies in thickness, making it suitable for all types of products. 
• Art paper: Art paper is derived from wood pulp. As the name suggests, art paper is ideal for creating designs because it has a smooth texture. Like recycled paper, art paper comes in varying thicknesses. Art paper also varies in terms of textures.  

3. To Laminate or Not to Laminate?

Lamination is a process where a thick layer of plastic is applied to your paper bags, giving them an enhanced finish and improving durability. There are different types of lamination finishes, which we’ve put in the handy table below:

4. Finishing Touches

The outside of your bag is now looking beautiful, but what about the inside? To truly delight your customers, you want the personalization journey to continue once they open your paper bag, too. Most paper bags are white or brown on the inside. You could, for example, print your brand’s logo or slogan on the inside of the bag to enhance brand visibility. Alternatively, you could use embossing or debossing to add a touch of luxury to the inside of your bag. 

Another option is spot UV varnish, which can be used to create glossy, elegant patterns inside your bag. Also, you should consider how you put your logo on your bag. For example, foil stamping is often used to create attention-grabbing, bold statements, a la Urban Decay below. Similarly, embossing and debossing can be used on the outside of the bag for eye-catching designs.  

The Future Is Paper

So, that’s it—our ultimate guide to custom paper bags. As you can see, it’s clear that paper has a lot to offer to your retail strategies. Just as cardboard is leading the way in ecommerce, paper is fast proving itself as the go-to option for physical stores. Through design and customization, you can elevate your printed paper bags so that they become a marketing vehicle, one that enhances customer loyalty, boosts revenue, and increases brand awareness.  

Here at Refine Packaging, we’re experts in helping brands of all shapes and sizes to create customized packaging strategies that bring an ROI. Whatever your vision is, our experts are on hand to help you turn it into reality, at a price that’s right for your business.

Ready to embark on your custom paper bag strategy? 

Refine Packaging is the top choice for the world’s Inc 5000 and Fortune 500 companies. With super fast production times, affordable pricing, and a sky’s the limit attitude, we’ll help you turn your custom packaging into a competitive differentiator. Contact us today and a dedicated packaging specialist will guide you through every step of the custom packaging process without breaking a sweat.

The post The Ultimate Guide to Custom Paper Bags appeared first on Refine Packaging.

But what do these unit systems actually mean? And what are their implications for your packaging and printing? 

Understanding the difference between the PT and GSM unit systems will help you better evaluate the weight and thickness of the paper or material you choose to print on. 

Knowing this will impact the printing options you choose and will help you determine how to find the right balance between durability and “printability” when it comes to your custom packaging. 

The Meaning of PT and GSM in Packaging and Printing

PT stands for The Point System while GSM stands for Grams per Square Meter. 

Both of these units of measurement are used to measure how thick stock is. Stock can be paperboard, cardboard or other packaging material. It’s used in folding cartons as well. The weight of the paper also plays a role and is measured in reams. One ream equals 500 sheets of uncut paper (where the paper is at its original, uncut size). You’ll often see paper noted as 80 lb or 80#, which means that one ream of that paper weighs 80 pounds. 

In order to understand the point (PT) system, it’s important to know that a point equals .001 inches, so 10 points would mean that there is a stock thickness of 0.01 inches.

GSM is the metric equivalent of points, but is based on the metric system rather than on inches. As you consider different paper levels, it’s important to understand that the thicker a packaging material is, doesn’t necessarily mean that it will be heavier. With that being said, the higher the GSM, the thicker the paper will be. 

So, how do you determine the weight of a particular printing material?

By looking at the material itself. It helps to know what different GSM weights of common materials are so that you can have an idea of the thickness of the packaging you need. 

Common GSM Paper Measurements

• 35-55 GSM: Newspaper, very thin and delicate.
• 90-100 GSM: Printer paper, more durable than newspaper but definitely not impervious to being handled. 
• 120-140 GSM: Posters and bulletins, can withstand the elements more but can still deteriorate if exposed to them constantly over time. 
• 210-300 GSM: Magazine covers, better suited to maintaining their form even if they are bent. 
• 350-400 GSM: Most popularly referred to as card stock, this thick material is often used to print invitations and business cards and is commonly used for retail packaging as well. 

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Converting Between the GSM and PT Unit System

GSM is, at its core, the metric version of the PT system and both are used to calculate thickness between each other.

However, the GSM system takes the stock weight into account, but the PT system does not. There are, however, conversion charts that simplify this process and we can convert to and from GSM to PT and vice versa if need be.

Below is a rough GSM to PT conversion chart  to help you understand how the conversion process might look in your unique scenario.

It’s worth noting that since most of the world uses the metric system, GSM is more common overall, however we’re able to work with both systems interchangeably. 

How to Compare Paper Weights and Thicknesses

The US-based system can be more confusing than the metric system, but to help make packaging uniform between the different systems, the U.S. version takes into account the weight of the uncut paper (the “basis weight” of the ream). So if you see paper marked with 92#, you’ll know it’s rather thin compared to paper with a weight of 230#.

Why does knowing the weight of paper (or other material) matter, anyway? 

You probably don’t think much about the mailers that come into your home every day – until you’re suddenly faced with paper terms like bond, text, book, cover, tag, index and more. But the differences between different sizes and styles of paper are actually a good thing.

Paper has been around for so many centuries that mankind has experimented with all kinds of creative ideas to make it durable and longer lasting. It also means that tried and true methods can be put to work right away to make your packaging stand out from the competition. 

What Do These Different Unit Systems Mean for My Product Packaging? 

Deciding between points and grams per square meter is just one of the decisions you’ll need to make when you weigh the pros and cons and differences of different types of packaging materials.

Understanding how thick and how heavy you want your packaging to be will not only affect its durability but also the way it’s printed and the features you can use. Some packaging materials will have a smoother surface, which makes printing on them easy. Others are rougher and more coarse which improves their durability, but also affects how easily different printing processes can be achieved.

At the same time, the packaging has to be durable since it needs to protect its contents while showcasing them accurately and in a way that makes the package stand out. 

Is it possible to have a package that’s truly the “best of both worlds” – something that evokes quality while maintaining durability as it goes through the printing, labeling and shipping process? The answer is yes! 

Speak with a Packaging Expert To Help You Decide on GSM vs PT Unit System

Considering different types of paper weight, thickness, GSM and PT systems and how to choose the right balance between durability, thickness, “printability” and other options can be overwhelming – but that doesn’t mean you have to make that decision alone. 

At Refine Packaging, we know that the design, printing and packaging world can be a confusing place to navigate, which is why we’re here to walk you through the process from start to finish and help you enjoy an incredible end result that perfectly positions your product. 

We take great pride in taking the time to understand your vision and your goals for your product. Whether it’s standing out with a unique design to separate your product from the crowd, or giving your product a sophisticated and elegant look that was born for unboxing, we have the know-how, expertise and experience to make the end result truly surpass your expectations. 

We welcome the opportunity to help you across all aspects of your product’s packaging design. Even if you’re not exactly sure what you want, we have graphic artists on staff who can help bring your vision to life. Once you’ve decided on the design, we can help you choose the right packaging material that helps to protect your product while showcasing it perfectly from every angle. 

Plus, we can also help your product stand out in more than just the visual sense. Using the very latest in printing technology, we provide options that are both eye-catching and sensational to behold. From spot UV printing and foil stamping to soft touch coating and lamination that protects and enhances the value of your product, everything we do is done with satisfaction in mind: both yours and your customers. 

Interested in learning more about our comprehensive packaging design and printing services? Contact us today for a free, no obligation quote. We’ll take the time to answer any questions you may have about GSM versus PT in print or any other questions you may have about the packaging process.

We know you’ve worked hard to create a product that’s truly extraordinary – now it’s time to choose custom packaging that’s equally as incredible! 

The post GSM vs. PT Unit System: Main Differences and Which is Best for Printing appeared first on Refine Packaging.

Or what gives some custom boxes a classy and elegant look that others are missing?

Foil stamping might be the answer you’ve been looking for.

Foil stamping is a unique printing process where heat, pressure, foil and metal come together to create unique designs and optical effects.

The foil can be any color, but usually metallic foils, like gold and silver are used. Foil rolls, like paper, are available in matte and glossy finishes. 

Foil Stamping: A Brief History

The foil stamping process has its roots in ancient Egypt, where gold was beaten with a hammer until it was extremely thin, and then applied to papyrus to add luster.

As you might imagine, this process was labor intensive and only reserved for the highest quality written records. Even throughout the beginnings of recorded history, things like gold leaf were typically reserved for royal or religious texts.

After the invention of the printing press, foil stamping used hand-set lettering or dies that were custom engraved. Because the process was so evolved, foil stamping was only used for book covers and literary works.

For example, if you wanted to print gold text on a book cover, you had to use separate fonts that used brass or lead type and then assemble the text by hand, one letter at a time, on a custom-engraved die. Once the text and the die were assembled, it was fed into the press which then printed the metallic foil sheets stamped into the book cover.

Modern foil printing came about in the early 1900s. In Berlin, a master bookbinder developed hot-stamping foils in the late 1800s. In England, atomized gold was used on thin sheets of polyester film. The popularity continued well into the 1950s and 1960s. 

The Foil Stamping Process in Printing and Packaging

Commonly known as hot foil stamping, foil stamping is similar in technique to letterpress and engraving, where pressure is used to apply color to paper.

When the design is finalized, metal plates are created for each individual color foil in the shape that’s needed. Then, the dies are heated. Pressure is applied to seal the foil to the paper or packaging material and then the press is run multiple times to apply each color individually.

If you want a raised or embossed effect, another die may be used to create that look to finish up the project. 

As you begin to explore the idea of using foil stamping in your printing, consider how your decisions about matte or gloss lamination, embossing and debossing and UV coating will influence the overall appearance of your packaging.

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Common Types of Foil Used in Foil Stamping

There are several different types of foil that can be used to give different optical effects to the packaging, including: 

Metallic Foil

When you think of foil stamping, this is likely the type of foil you’re thinking of. Metallic foil, also known as metalized foil, makes your text or area have a shiny, metal-style look. It’s great for adding a touch of luxury, especially through the use of gold or silver foil as a finish. 

Pigment Foil

Pigment foil is similar to metalized foil, but does not have the metallic look. They are available in a wide range of colors and are available with matte or glossy finish, which can make them undoubtedly eye-catching or add a touch of luxury and softness

Holographic Foil

These types of holographic foils create a sort of rainbow effect in 3D. You’ve seen this type of foil at work in collectibles like baseball cards or other trading cards, or even on promotional materials. 

Other types of foil – such as pearl foil, effects foil and scratch-off foil – are less commonly used, but have well-known use cases, such as wedding invitations or lottery tickets. 

Traditional Foil Stamping

Now that you understand the different types of foil stamping, it’s time to move on to the actual methods involved.

Foil stamping can be done in two ways – traditional foil stamping or digital foil stamping.

With traditional foil stamping, the design is edged onto a metal plate. This metal plate is similar to a regular die, except its particular use is for foiling. It’s similar in function to a rubber stamp. The die is headed and a layer of the foil you want to use is placed between the die and the surface below it. The die is then pressed down onto the surface which causes the foil to bond to it in the shape of the design that was on the metal plate.

For designs that use several types of colors of foil, foiling dies need to be created for every color and the packaging material has to run through the machine several times (one for each color) so that the final design can be produced.

It’s also possible during this time to apply other effects to the foil stamping such as an embossed edge or a raised look so that the finished product stands out even more, not just visually, but with a tactile sense as well. 

Digital Foil Stamping

Also called digital foiling, digital foil stamping follows a similar process as traditional foil stamping, but rather than using pressure to bond the design to the product packaging design with a metal die, a digital printer uses a specific type of foil that adheres to the surface of the design. This means that there’s no need for multiple passes of the material into the printer for packaging design that uses several foil colors or patterns. 

One particular method is not necessarily better than the other since both can be used to create the type of effects that you want on your packaging. Should you have questions about the specific intricacies of different foil stamping processes, we’d be happy to elaborate and guide you on the one that’s right for your needs. 

Benefits of Foil Stamping

Foil stamping offers a number of benefits for your retail packaging. 

First, your product packaging will most assuredly stand out from the competition. Metallic foil or colored foil adds a touch of eye-catching brilliance and beauty to any package and gives it a luxurious style.

Combine that with other effects like raised or embossed designs and you can see how the packaging can take on a whole new level of sophistication.

In addition, foil stamping is versatile. It’s not just reserved for metallic lettering, although that is one of the most common options. In addition, hot foil stamping is durable and resistant to moisture and scratches. It can be used on different types of stock (think corrugated boxes or folding carton boxes) and still retain its luster.

Hot foil stamping is a great way to stand out and add a touch of elegance, with either bright and eye-catching gloss, or more subdued with matte style foil stamping. 

Ready to Use Foil Stamping in Your Packaging?

If you love the allure and uniqueness of hot foil stamping and you’re interested in using this time-honored tradition to add refinement to your packaging, contact us today for a free, no obligation quote and consultation.

At Refine Packaging, our experts have years of experience and know-how in creating a wide variety of packaging products that leverage many different types of foil stamping and printing to ensure that your product packaging perfectly captures and conceptualizes your brand, your message and so much more.

Let us put our extensive experience to use in helping you magnify your product packaging with exquisite hot foil stamping and many other types of printing to captivate and compel your audience to buy. Rely on our expertise in helping thousands of brands large and small with all of their product packaging needs.

Not sure what type of design you need? Check our packaging glossary of terms and ask away. We have a variety of talented artists on-staff that can perfectly capture your vision and what you want your brand to convey to your target audience. Contact us today to learn more about working together and let us show you the power of premium packaging. 

The post What is Foil Stamping? How Hot Foil Stamping Works in Printing & Packaging appeared first on Refine Packaging.