Similarly, 69% of consumers are more likely to trust the opinion of influencers and loved ones over brand messaging. Furthermore, influencers direct 28% of buyers to discovering new brands and products.

So, what are we getting at?

Influencer marketing campaigns are powerful methods for brands to gain online exposure, boost brand awareness, reach a wider audience, boost brand visibility, drive sales, spark conversations, and stand out. One way for brands to build relationships with influencers and gain organic exposure is by sending out PR packages.

What’s a PR Package?

So, what are PR packages? They’re probably just boxes, right?

Well, not exactly.

Public relations boxes, or PR packages for influencers, are carefully curated packages that contain a selection of your products. These free products are then sent to influencers to showcase your brand and highlight your unique selling points.

Brands send PR packages to influencers to encourage them to share their products with their audience. By collaborating with influencers, brands see a 15x increase in reach and a 4.9x increase in engagement.

A well-made PR package can pique an influencer’s interest enough to showcase your products to their audience via unboxing videos, product reviews, and social media posts.

Compared to traditional advertising methods, social media is a more powerful tool for driving sales. In the US, 76% of consumers purchase a product after seeing it featured in an influencer’s social media post. Recognizable or creative packaging easily seen in influencer content also helps boost sales, which can be done through custom packaging.

How a PR Package Benefits Influencers

Sending a PR package is a win-win situation for both brands and influencers.

Aside from gaining access to a brand’s latest products, influencers can use PR packages to create and share social media content with their target audience. When you send PR packages to influencers, you allow them to have firsthand experience with your products. Influencers can take this as an opportunity to share this experience with their audience for content.

Key Considerations Before Making a Public Relations Package

Before creating a custom influencer PR package, you need to lay the groundwork for an effective PR package.

1. Define Your Goals

Impactful influencer marketing efforts often begin with knowing what you want to achieve with your PR boxes. Do you want to cultivate brand loyalty, drum up excitement for an upcoming product launch, grow your brand’s reach, or increase engagement on various social media platforms?

For small businesses, sending out PR boxes to influencers can be an effective way to start building brand awareness and product visibility. They’re sharing your brand with their audience on social media through reviews, photos, or videos.

2. Find Influencers Who Align with Your Brand

Finding suitable influencers to send a PR package to is crucial for several reasons:

• Influencers control what gets relayed to your target market through their social media content.
• They can help you achieve specific goals. For example, if they happen to have a larger following, this may help increase brand awareness. If they have a smaller but very loyal following, they can potentially boost your engagement. Micro-influencers, for instance, can drum up 60% more engagement compared to their bigger counterparts.

When choosing influencers to send a PR package to, consider their relevance in relation to your objectives, whether their values align with your brand, the size of their following, if you share the same audience, and their average engagement rate. Once you’ve found the right candidates, get in touch with them properly via email or direct message on any of their preferred social media channels.

You’ll then need to onboard your influencers to make sure that they understand what you’re trying to achieve with your PR package and what you want from them. If you don’t know what to put inside a PR package, consider asking the influencer for their preferences.

3. Set Your Budget

How much can you spend on PR packages? You need to take into account factors such as the number of influencers you’ll be working with, the value of your products, and shipping costs. You also need to consider how to get a PR box, as well as the cost of the packaging.

4. Track Your Campaign

Monitoring your PR package campaign is crucial because it lets you know whether or not you were able to fulfill your objectives. Here, data is your friend. You need to measure the success of your PR package strategy using metrics like brand mentions, sales, brand engagement, and impressions, which provide valuable insights into your PR packages’ performance.

Weighing the Pros and Cons of a PR Box 

Now that we’ve covered the basics of what a PR package is, including the PR package meaning and key considerations, let’s take a closer look at the pros and cons of a PR package.

How to Make a Custom PR Package

Creating an impactful PR package is an art form. You need to utilize an effective design, select the right products, be strategic with how you stage the items, and consider how the influencer will unbox your PR package. With that in mind, here are some tips and examples of how you can create the best PR packages that leave a lasting impression, cultivate positive relationships, and generate excitement.

1. Start with the right products

The right products can excite and encourage influencers to talk about your brand and potentially increase brand visibility. This means being strategic in what you’ll include in your PR packages. You have the option to send one product for influencers to review, or you can choose to bundle several other products in your PR package. 

When choosing what to include in the box, consider how it’s going to be of value to the influencer and their followers. It also helps to think about the influencer’s preferences when making your PR packages.

Additionally, think about the value exchange and how it’s going to be shipped. Sending a huge box filled with goods worth hundreds of dollars may not be the best option, considering that there are no guaranteed returns. Plus, your products may get damaged along the way.

2. Use the right packaging

Your PR packages should look good. They should be ready for the limelight as soon as influencers receive them and create an unforgettable unboxing experience for the recipient. When it comes to PR packages, a box isn’t just a box. It’s also a reflection of your brand. It’s crucial that you use the right packaging to ensure that your products and your brand are presented properly. Effective PR packages leverage branding, themes, and little details like getting the colors or sizes right.

Custom packaging gives you the opportunity to engage influencers and leave a positive impression. Aside from packaging, you also need to think about how you’re going to arrange your products. If you’re packing several items, consider using custom tablet boxes that are designed to hold each item in place.

3. Customize your PR package

Each PR package should be customized for the recipient. You can print their name on the packaging and include products that are best suited for them. Something as simple as including personalized messages can also go a long way when it comes to making connections with influencers.

For instance, personalized handwritten notes can express your appreciation and gratitude for the influencer or double as a guide on how to use your products. When making a personalized note, make sure that you use the influencer’s name.

4. Include a media kit

A media kit or a press kit includes helpful information about your brand. They can also serve as product talking points, which make it easier for influencers to learn more about your products and share relevant information with their audience.

What Is PR Packaging for Influencer Marketing Campaigns?

When it comes to PR packages, custom packaging can make a world of difference. Whether you’re sending out custom sample boxes for a special event or you want to make your brand stand out with luxury rigid boxes for PR boxes, you can make a lot of impact with the right PR packaging.

How to Create an Effective PR Package: Best Practices for Creating PR Packages

Aside from the tips mentioned above, here are some best practices for crafting custom PR packages that are worth looking into:

• Don’t just send out PR packages to influencers. Consider reaching out to media outlets, clients, and potential partners who specialize in your niche. Diversifying your list of recipients helps you gain brand exposure and brand recognition, especially if you get a product feature from a media outlet or are talked about by your clients on social media. 
• Get feedback from the recipients. In addition to valuable insights on what you can improve, you can also get data like impressions and views. These will help you gauge the impact and effectiveness of your PR package. Send a follow-up message after two to three weeks to give influencers enough time to try out and talk about your products. 
• Get the timing right. While you can send a PR package at any time, it’s best to be strategic with your timing. For example, sending a PR package to coincide with a product launch or other major event can help you gain extra publicity.

How to Get PR Packages if You’re an Influencer

Getting influencer PR packages requires influencers to build positive relationships with brands and get on their PR list. Aside from actively engaging with the brands you’re interested in on social media, you need to have a strong online presence and show your loyalty to the brand. You’ll also need to create high-quality, engaging, and relevant content that resonates with your audience and aligns with the objectives or interests of your favorite brands.

Consider reaching out to brands with a personalized pitch through email or social media. Let them know that you’re using their product and tag them in your posts so they have the chance to get to know you. Alternatively, you can get in touch with PR agencies, join influencer programs, or attend brand or industry events.

Craft Memorable Custom PR Packaging for Every Need

At Refine Packaging, we help bring your unique influencer packaging ideas to life, whether you’re a small business or a large enterprise. We only use high-quality materials, paired with our expertise in custom boxes and packaging design, to create PR packages that have great visual appeal, clearly convey your brand’s message, and boost brand recognition.

Explore our wide range of custom presentation and promotional packaging boxes today. Contact us for help creating your next PR package. With super fast production times, affordable pricing, and a sky’s the limit attitude, we’ll help you turn your custom packaging into a competitive differentiator without breaking a sweat. 

The post How to Create PR Packages (And Make Them Successful) appeared first on Refine Packaging.

Candle Packaging Are More Than Just Looks

Candles are a little slice of luxury—they set the mood, make great gifts, and bring a warm touch to any room. But all that ambiance can fall flat if your beautiful candle arrives broken or melted. This is where thoughtful packaging comes into play. It’s a combination of eye-catching design and protecting your candles during transit.

Think about it: candles are made of wax, making them susceptible to heat and breakage. They can smash together during shipping without proper packaging, leading to chips or cracks. Warm temperatures while in storage or transit can also cause them to melt. Effective custom box packaging acts as a shield, ensuring your candles arrive intact and leaving a positive impression on customers.

In addition, excellent candle packaging:

• Reflects your candle’s style and your company’s identity.
• Contains melted wax, which prevents leakage in case temperatures rise.
• Enhances the customer experience, making the unboxing experience of a beautifully packaged candle feel special.

Standout Candle Design Elements That Spark Joy

Unique candle packaging ideas turn your candles into a whole experience. Here’s a breakdown of the key design elements to consider:

Materials

The material you choose sets the tone. Kraft paper gives off an earthy, handmade vibe, while glossy boxes feel luxurious. Think about sustainability, too. Recycled cardboard or plantable seed paper shows your commitment to the environment. The internal packaging matters as well. Use tissue paper, shredded crinkle paper, packaging inserts, or even packing peanuts to keep your candle secure.

Shape and Structure

Classic boxes are always a winner, but why not get creative? Cylindrical tubes are visually interesting, while tins or jars can be repurposed by your customers. Consider a foldable geometric shape that adds a modern flair for something truly unique. Whichever shape you choose, prioritize durability. Candle shipping boxes require a sturdy structure.

Colors and Typography

Your color scheme should reflect your brand and the candle’s scent. Pastels are soothing, bold colors are energetic, and earthy tones are grounding. Meanwhile, a clear, easy-to-read font is essential for your candle’s name and scent description. But play with size and style—elegant script adds a touch of sophistication, while playful fonts bring a cheerful vibe.

Logo Placement

Your logo needs to shine. Put it front and center for maximum brand recognition. If your design is more subtle, try incorporating your logo into a repeating pattern.

Pattern and Texture

Patterns add visual interest—florals, geometric shapes, or abstract designs create personality. Textured high-quality materials like linen or embossed paper bring a tactile element to the unboxing experience. These little details enhance the sense of luxury.

Customization Options

Personalization takes your candle packaging ideas to the next level. Options like custom labels, handwritten notes, or even the choice of ribbon color make your customers feel special. Consider partnering with other small businesses to create unique bundles—maybe a candle paired with a matching soap, tea, or essential oils for a multi-sensory treat. Think about incorporating these little extras into your retail boxes for maximum impact.

4 Best Candle Packaging Ideas to Improve Your Brand

While your candle shines, the packaging plays a crucial supporting role. It’s typically the first point of contact for potential customers, so your standout packaging must captivate attention, convey critical details, and mirror your brand’s identity. 

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1. Avoid Design Clutter

Excitement often leads to wanting to include every cool idea in your custom candle box. However, in design, less is more, and you want to make sure there’s ample space for crucial information. Here’s how to strike the right balance:

• Embrace White Space: Don’t be afraid of empty areas around your text and graphics. This white space gives your design room to breathe and makes it easier to read.
• Focus on Hierarchy: What’s the most important thing you want people to see? Your brand name? The scent? Make that element the largest and boldest, then work down in size for the rest of the information.
• The Squint Test: Step back and squint at your label. This blurs the details and lets you see the overall balance. Are there areas that feel too heavy or too empty?
• Protect Your Product: Remember, candles are fragile goods. Ensure enough padding in your candle boxes to cushion your candles—especially around the label area—to prevent scratches or peeling.

2. Choose Fonts Wisely

One of the most important candle packaging elements is its font. Here’s how to streamline your font choices:

• Two is the Magic Number: Aim for a maximum of two fonts—one for headings (like your brand name or scent) and one for body text (like ingredients or burning instructions).
• Match Your Brand Vibe: Your fonts should complement your candle’s aesthetic. Consider an elegant script for a luxurious candle or a clean and modern sans-serif for a minimalist vibe.
• Prioritize Readability: No matter how cool a font looks, if customers can’t read your label, it’s not doing its job. Choose clear, legible fonts, especially for safety information.

Here are font suggestions you can consider for your candle packaging:

Want to add an extra playful touch to your candle packaging ideas? Consider including a little “candle fun fact” on your label or packaging inserts. 

3. Display Key Information

Great custom candle packaging gives your customers the information they need to make an informed choice.

• Highlight Product Essentials: Make your product name, scent, and burn time easy to spot through font size and placement. This is the core info customers look for first.
• Be Specific and Safety-Conscious: Clearly state the wax type used and include detailed safety warnings or burning instructions. This shows care for your customers and protects you from liability.
• Showcase Your Strengths: Whether it’s your commitment to sustainability, unique ingredient blends, aesthetically pleasing design, or hand-poured process, use your label to tell your brand story.
• Legal Compliance: Ensure your label includes the net weight of the candle. Consider consulting local regulations in your area that might require additional labeling information.

Make sure to add your company name or logo to the packaging. You can also incorporate your website or social media profiles.

4. Find the Perfect Fit

Consider your candle packaging as both a silent salesperson and a protective shield. You have various packaging options, including:

• Candle Drawer Style Boxes: These exude sophistication, with the candle nestled inside and the outer box sliding open like a drawer, offering a dramatic reveal. It’s ideal for showcasing high-end or gift candles.
• Candle Boxes with Windows: Featuring a window cut-out, these boxes give customers a sneak peek and add visual interest.
• Candle Neck Boxes: Specifically designed for taller candles, these boxes feature a reinforced neck area for extra support, minimizing breakage.
• Candle Tins: Durable and often reusable, tins are perfect for travel-friendly or outdoor candles. Their flat surface area is ideal for labels.
• Glass Jars with Lids: A classic and versatile option, clear glass showcases your candle’s color. In contrast, colored or frosted jars add a unique touch.

Custom boxes for your candles let you take your branding to the next level. From personalized boxes with your logo to unique shapes and textures, custom options provide a wow effect that attracts your target audience.

9 Inspiring Custom Candle Packaging Ideas 

Explore these creative candle packaging ideas to leave a lasting impression on your customers.

1. The Eco-Friendly Approach

Many companies are adopting eco-friendly packaging as an innovative and popular solution. Opting for sustainable materials like recycled paper or reusable glass containers reduces waste. 

Eco-friendly materials also minimize environmental impact and often complement handcrafted candles with a natural aesthetic. Going green demonstrates social accountability, enhances customer loyalty, and attracts those prioritizing sustainability.

Here’s a simple guide to creating eco-friendly candle packaging that’s stylish and responsible:

Select Your Materials

• Recycled Cardboard or Kraft Paper: Sturdy, customizable, and widely recyclable. Use these for outer boxes or even candle wraps.
• Glass: A classic choice that’s infinitely reusable and elegant. Customers can repurpose jars for storage, vases, or planters.
• Plantable Packaging: Embed boxes or tags with seeds, making your packaging “bloom” long after the candle’s gone.
• Mushroom Packaging: An innovative material made from mycelium or mushroom roots. It’s biodegradable and offers excellent protection.

Think Minimal

• Excess Materials Mean More Waste: Design packaging that’s just the right size for your candles. This also saves on shipping costs.
• Opt for Natural Dyes and Inks: When printing on your packaging, go for soy-based or water-based inks.
• Ditch the Plastic: Swap out traditional packing peanuts for shredded paper or biodegradable alternatives. Choose paper tape over plastic and avoid unnecessary plastic wraps.

Creating the perfect eco-friendly candle packaging solution takes thought and commitment, but your customers and the planet will thank you.

2. The Power of Themed Packaging

Themed candle packaging brings an extra layer of fun. Here’s why a bit of theming adds instant excitement:

• Seasonal Scents and Designs: Think pumpkin spice for fall, floral for spring, or peppermint for winter. Matching your packaging to the season creates a festive vibe and keeps customers returning for new additions.
• Holidays: Design limited edition gift-worthy packaging for special occasions like Valentine’s Day, Mother’s Day, or Christmas. These are perfect for impulse buys and boosting sales during peak seasons.
• Collaboration: Collaborate with artists or local businesses to create unique themed collections. This can help expand your audience and offer a sense of community.

Draw inspiration from the candle scent, intended mood, or popular colors and symbols associated with the theme. Remember to snap some aesthetic photos before shipping. Themed candles are incredibly shareable on social media.

3. The Appeal of Contemporary Jars

Jar candles are timeless classics with their versatility and elegance. Despite their established status, there are ways to infuse them with a fresh, modern flair. Here’s how to add a contemporary edge:

• Sleek Shapes: Step away from the traditional and experiment with geometric jars, square containers, or tapered styles. A unique shape instantly catches the eye and stands out on the shelf.
• Minimalist Labels: Simple labels with clean lines and modern fonts exude sophistication. Play with typography and choose bold colors or monochrome themes for striking effects.
• Unexpected Materials: Incorporate metal lids, natural cork accents, or textured glass for a multi-sensory experience. Don’t be afraid to mix and match for stunning results.
• Color Trends: Stay aware of seasonal and overarching color trends, and consider offering jars in hues that perfectly align with current tastes. Think muted pastels, jewel tones, or eye-catching metallics.

By embracing these modern touches, you can turn simple jar candles into captivating statement pieces.

4. The Masculine Allure

There’s a growing interest in candles among men, and savvy candle makers are grabbing the opportunity to break into this gap in the market. Here’s how to create candle packaging that resonates with a masculine sensibility:

• Color Psychology: Opt for darker, earthy tones like deep greys, browns, navy, and forest green. These shades signal sophistication and strength. Consider metallic accents like gold or copper for a luxurious touch.
• Bold Typography: Avoid delicate fonts for sharp, clean lines. Opt for thicker, impactful typefaces that project confidence.
• Tactile Appeal: Custom candle boxes should engage the senses. Embossed labels, textured papers, and natural materials like wood or leather add a rugged depth.
• Focus on Functionality: Men often appreciate minimalist, no-nonsense design. Smaller jar candles or travel tins offer functionality, especially for gifting.

Avoid “feminine” design tropes like bright pastels, florals, or overly decorative elements. Focus on solid brand storytelling instead—what’s the mood you want to evoke with your scents? Highlight qualities like warmth, relaxation, and focus. With the right packaging, you can attract a new male clientele, offering scents they love and packaging that fits their style.

5. The Simplicity of Cardboard Tubes

Sturdy cardboard tubes offer a minimalist and functional packaging solution, perfect for a modern aesthetic. Here’s why they’re worth considering:

• Understated Elegance: Clean lines and simple shapes convey sophistication, allowing the candle and scent to shine.
• Cost-Effective: Affordable yet visually appealing, ideal for budget-conscious candle makers.
• Customizable: Ideal for custom labels, allowing creativity with typography, designs, and textures to reflect branding.
• Protective: Although simple, cardboard tubes are sturdy and provide effective protection during shipping and storage.

Cardboard tubes demonstrate that practical packaging ideas don’t need to be complicated. Choose tubes of various heights, experiment with finishes, and consider adding branded stickers for a polished look.

6. The Mirror Effect

When the packaging becomes an extension of the candle, it creates a complete and immersive experience. The Daily Affections collection is an excellent example of this concept. These candles stir up nostalgic experiences with scents like plastic toys or freshly cut grass to evoke childhood memories. They use wax cylinders in vibrant tins resembling children’s floor tiles or wooden blocks to match these daily affections.

Here’s why this is a brilliant approach:

• Captures Attention: Packaging that aligns perfectly with the scent and the desired mood becomes visually striking and irresistible on the shelf.
• Strengthens Branding: Creates a memorable “signature look” for your candles, reinforcing the overall story you’re telling.
• Enhances the Experience: From browsing to enjoying your candles, this multi-sensory connection makes the whole process more engaging for customers.

Consider both literal and conceptual associations. Does your lavender candle symbolize “Tranquility?” Use pastel blue tones and soft watercolor designs on the packaging. A spicy cinnamon scent named “Warmth” can feature bolder reds, rustic textures, and a flicker of flame imagery. This approach is a great way to exercise some creative freedom.

7. The Impact of Minimalism

Let the beauty of your candles speak for themselves, and they’ll pop from the shelf. Here’s why a stripped-back approach can create maximum impact:

• Timeless Sophistication: A minimalist design transcends trends and exudes elegance that appeals to customers with a discerning eye. 
• Puts the Focus on the Candles: When the packaging recedes into the background, the candle becomes the star of the show. This is vital if you’ve invested in beautifully colored wax or unique containers.
• Versatility: A minimalist aesthetic allows the brand to breathe and evolve. As scents and collections change, the simple core packaging makes transitions seamless.
• Elevates Perceived Value: Minimalist packaging often implies luxury and higher quality, allowing for a premium price point. Customers instinctively understand the focus is on the candle, not flashy add-ons.

Consider limited color palettes, bold font choices, and clean, geometric shapes to nail this style. 

8. The Art of Curated Gift Sets

Transforming single-candle purchases into beautifully curated gift sets is a marketing gem. Here’s why gift sets are the way to go:

• Upselling Opportunities: Bundle the set with complementary candles, accessories like wick trimmers, or other small luxury items. This increases the average order value organically.
• Memorable Unboxing: Every element adds to the excitement. From custom candle boxes and sheets of patterned tissue paper to personalized notes—they all lead to a delightful reveal.
• Brand Storytelling: Gift sets are a brilliant canvas for showcasing your brand personality and creating a strong impression that builds loyalty.

Design sets to target specific audiences and moods. Cater the price points to various budgets, providing both small and luxe set options.

9. The Importance of Custom Labels

Impressive candle packaging means going the extra mile with custom stickers and labels. These small touches speak your brand’s language and can transform a simple container into a miniature ad. Here’s why a good label is worth a thousand words:

• Instant Eye-Catcher: Clever graphics, unique shapes, or witty phrases on custom labels instantly set the candles apart and grab attention. 
• Versatility: A thoughtful label can elevate nearly any design, from jar lids to wraps on cardboard tubes.
• Affordability: Custom labels are often budget-friendly. Plus, online print-on-demand services let you experiment with smaller batch options.

With label and sticker customization, remember your chosen aesthetic. Are you a minimalist? Embrace clean fonts and a single-color accent. For bolder branding, play with hand-drawn illustrations or quirky patterns. For something extra special, incorporate embossed textures or foiling.

Boost Your Brand with The Best Candle Packaging

Think about the last time you were genuinely drawn to a candle on the shelf. Was it just the scent, or did the packaging grab your attention first? A candle’s packaging can make a lasting first impression, telling a visual story while piquing your interest. 

Clever packaging reflects quality, sustainability, and uniqueness. It comes down to making the right choices and elevating your candles as irresistible additions to the homes and lives of your customers. 

Refine Packaging is the top choice for 1000s of small businesses, Inc 5000, and Fortune 500 companies alike when it comes to custom packaging boxes. With super fast production times, affordable pricing, and a sky’s the limit attitude, we’ll help you turn your custom packaging into a competitive differentiator. Contact us and a dedicated packaging specialist will guide you through every step of the custom packaging process without breaking a sweat. Reach out for more information about custom candle box packaging today.

The post Candle Packaging: Standout Design Elements, Tips, and Ideas appeared first on Refine Packaging.

Picture this: you’re at a store looking for a new snack to try. 

And then, bam. A riot of color blasts out from a candy box, its bold pattern practically daring you to look closer. The sassy tagline seems to say: “Pick me, pick me! You know you want to!” And then there you are at the checkout, eager to rip open that package and unlock its mysteries. That’s the magic of intelligent custom packaging.

If you maximize its use, product packaging is a powerful marketing tool. It nudges your target audience to make an actual sale. And in a world where brands are vying for the attention of a fleeting crowd, captivating packaging can be your secret weapon. The numbers don’t lie:

• The packaging design services market is expected to hit $32.42 billion by 2030.
• 72% of American shoppers decide on a product based on its packaging.
• For 67% of Americans, packaging materials impact their purchasing decisions.
• YouTube unboxing videos have gained 1.1 billion views and 60 million hours of watch time.
• On Instagram, over 5 million posts are tagged with #unboxing.

These numbers whisper a truth: your packaging has the power to transform how customers view your products.

For many small business owners, packaging is responsible for safely getting their product from A to B. But in truth, it’s often the first impression customers will have on the company. Neglecting packaging can harm your product and brand reputation, regardless of how good your product is.

The correct box elevates your product, charms retailers, and turns customers into fans. Custom packaging for small businesses directly influences product perception. But with small businesses likely having a limited budget, it can also create a problem. Let’s look into the pros and cons of custom small business packaging:

The solution is to choose the suitable packaging for your product. This requires a thorough understanding of your product, industry, packaging, and shipping requirements. To help you choose, let’s explore some small business packaging ideas.

10 Small Business Packaging Ideas

Packaging is one of the first tactile interactions your small business will have with your customers. Make it count!

1. Personalized Box Labels

Labels like those stuck on fruits at the supermarket are generic and bland. But when personalized, these pint-sized powerhouses can transform your ordinary packaging into a delightful surprise. Now, you might be tempted to switch to personalized boxes right away. However, if you have a limited budget, personalized labels are a great alternative. Box labels are stylish and versatile and won’t break the bank.

A sticker with your logo and a handwritten note (“Thanks for supporting my dream!”) gives it that personal touch that makes your customer feel noticed and connected to your small business.

So, how do you make personal labels appeal to your audience? Here are three best practices to keep in mind:

• Ditch the generic “Thank you.” Go for witty one-liners, playful rhymes, or personalized messages based on the product or the customer’s name.
• Show, don’t tell. Think whimsical doodles, quirky icons, or a mini portrait of your adorable mascot if your small business has one.
• Just because they’re “just” labels doesn’t mean you skimp on them. Invest in good-quality paper or eco-friendly materials to avoid pixelated graphics or smudged inks.

2. Creative Wrapping Paper

With creative wrapping paper, you can elevate gift-giving into a mini adventure for your customers. That’s a recipe for an excellent unboxing video! Design-wise, the possibilities are endless. Check this DIY wrapping paper using crayons for inspiration. You can do away with the pricey pre-made rolls and unleash your inner Picasso. Here’s how creative wrapping paper becomes your small business budget bestie:

• Recycle and repurpose. Raid your stash of discarded materials. Use old maps, newspapers, comic book pages, and even stained brown paper bags.
• Draw, paint, doodle. If you have the skills, draw a pattern related to your brand, digitize it, and print your wrapping papers with the design.
• DIY is one way to go. If you can’t draw or paint, grab some stamps and stencils to decorate your paper and add personality without breaking the bank.

The great thing about creative wrapping paper is embracing its imperfections. A slightly uneven line or a smudged stamp adds character and charm. It shows your customers you’re real people making real things. Bonus points for adding a playful “Handmade with love (and maybe a little coffee)” note.

3. Diverse Tape Options

Much like generic labels, tape gets a bad rap for being boring. But tapes are essential small business packaging supplies. Before you resign yourself to one that’s plain old brown, think of tapes as creativity and brand expression assets. Consider it the finishing touch, the punctuation mark on your packaging masterpiece.

The best thing about tape is that it’s budget-friendly. Anything economical is a win for a small business. Just a roll of beautifully designed tape elevates your packaging from basic to brilliant.

Here are some tips when choosing your tape:

• Color it up. A pop of color instantly adds personality and makes your packages stand out in a sea of boring brown.
• Get crafty. Washi tapes have many fun designs and can readily add instant flair.
• Think beyond plastic. Eco-conscious customers will love biodegradable tapes made from recycled materials.

4. Themed Custom Packaging

Thanks to theme packaging, you can transport your customers into a whole new world with their purchase. Imagine buying a leather passport wallet and receiving it in a box with vintage travel-themed packaging. That’s sure to make a customer smile.

Also, with this custom packaging, you can easily create engaging and immersive product displays because your packaging carries a unified theme.

Remember, the key is to:

• Know your audience. Craft a theme and product display that speaks to their hearts.
• Keep it cohesive. Ensure every element, from the box to the display, reinforces your chosen theme.
• Don’t overspend. Get creative with budget-friendly materials and DIY touches. Remember, it’s the thought and effort that count.

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5. Seasonal Packaging

If you sell products all year round, seasonal packaging will be a treat for your customers. You can turn your packages into festive little gifts with seasonal wrappings. Imagine cute packaging for small businesses with red and white stripes for peppermint-scented bath bombs sold during Christmas.

Seasonal packaging is a great way to make your packaging not just eye-catching, but also add a little extra. Use plain boxes, but dress them with paint, colorful stamps, or seasonal-themed wrapping paper. You can get crafty with fillers, too. Use shredded paper dyed in festive colors or natural elements like dried leaves or pinecones.

Let your creativity run wild and tie the season to your brand story:

• Stick to your vibe. Don’t go overboard with Halloween gore on your organic tea brand. Keep the season festive but aligned with your overall brand image.
• Focus on key elements like a bold color scheme or a thematic pattern.
• Make your seasonal packaging a special treat, available only briefly. This limited-edition design adds a touch of exclusivity, driving customer anticipation and excitement—they know this beautiful packaging won’t be around forever. It’s a perfect way for a small business to stand out, offering a unique experience that encourages impulse purchases.

6. Special Instructions

Another standout product packaging design great for small businesses is adding special instructions. This is particularly valuable for products that require a little TLC, like those with assembly instructions, brewing rituals, or activation spells. 

These special instructions are more than just packaging ideas for inspiration; they’re engagement blueprints. They transform product assembly into an adventure, brewing tea into a ceremony, and science experiments into family bonding moments. They become your chance to guide your customers to an enjoyable experience and boost your brand reputation.

To craft instructions that make your customers cheer:

• Tell a story. Weave a narrative into your instructions, guiding your customers through the process with humor, excitement, and maybe even a dash of intrigue.
• Use illustrations, diagrams, or even QR codes to visually guide your customers, especially for products with more complex steps.
• Personalize if possible. Consider offering downloadable instructions with the customer’s name or recording short video tutorials for a one-on-one touch.

7. Custom Fabric Packaging

Elevate your business packaging from practical to luxurious, transforming every unboxing moment into a sensory symphony with custom fabric packaging. Think velvety pouches in jewel tones, cradling your handcrafted jewelry like precious treasures. 

Or soft linen wraps in natural hues, enveloping your organic bath products for a spa-like experience. Custom fabric packaging tells your customers you care about every detail, ensuring that they get the best from your business.

To optimize your custom fabric packaging for maximum impact, make sure to:

• Choose the right fabric. Consider the fabric’s weight, feel, and durability. Match the fabric to your brand and product aesthetic.
• Go beyond plain fabric. Embroider your logo and hand-stamp patterns, or even dye the fabric in your brand colors.
• Focus on functionality. Opt for drawstring closures, zippered pockets, or convenient carrying handles to ensure your packaging is beautiful and practical.

8. Personalized Paper Bags

Paper bags are humble carriers for your products. They do the work and are budget-friendly, but they can be a tad dull, too. You can counter the latter with customization. Use personalized paper bags as miniature billboards for your brand, adding a personal touch that lingers long after the purchase.

Personalized paper bags are incredibly versatile, and compared to custom boxes, they may be more cost-effective in certain scenarios. They’re also perfect for small to medium-sized products. 

Think of Kraft paper bags adorned with doodles of your bakery’s freshly baked delights or glossy paper bags embossed with your elegant logo that adds a touch of luxury to your product. You can also offer personalized bags with customer names or special messages for a special touch. If your small business is events-oriented, like weddings, personalized packaging is great for bulk orders.

To personalize paper bags for maximum impact, make sure to:

• Get creative with design. Experiment with patterns, colors, and handwritten messages that reflect your brand.
• Keep it functional. Consider handles, gussets, or even reinforced paper for heavier items.
• Encourage reuse by adding care instructions or printing playful messages like “I’m not plastic; I’m fantastic!”

9. Interactive Packaging

Interactive packaging is a fun and smart tactic that creates lasting memories and boosts brand engagement. They help spark curiosity and engage your customers in a whole new way. Imagine a puzzle box for a mystery board game with hidden clues and compartments or a QR code on a customized tea box, leading to a video of the tea’s origin story.

To create eye-catching and memorable interactive packaging, make sure to:

• Tailor the interaction to your audience’s interests and expectations.
• Keep it simple and intuitive.
• Focus on quality. The interaction should be seamless and enjoyable.

If you’re not a design whiz, that’s okay. You can find incredible packaging designers who can help you bring your interactive ideas to life. Consider collaborating with local artists for a unique touch.

10. Photography Insert

Photography inserts are little visual gems that showcase your products in glorious detail. Imagine an insert with close-up shots of your glazed donuts inside the box dusted with colorful sprinkles and glistening with sugar. Photo inserts boost product appeal because they tell a story beyond words.

To make the most of this small business packaging idea, follow these tips:

• Invest in good photos; they truly make all the difference. If you have the budget for it, hire a pro. Otherwise, research lighting techniques and editing tools to showcase your products in the best light.
• Print on thick, textured paper or cardstock for a premium feel.
• Choose impactful visuals and pair them with short, engaging captions that tell a story or highlight key features.

Let your products shine through your photos, turn your mailer boxes into mini galleries, and share behind-the-scenes photos of your product photography on social media. All this builds anticipation for your products.

5 Tips on Optimizing Packaging for Small Business

Aside from the small business packaging ideas above, there are ways to further optimize your choice of packaging. Consider the following tips.

1. Everything Leads to Branding

Branding is the silent ambassador that continues to tell your brand story long after the purchase. That means slapping your logo on a box won’t cut it. You must craft a sensory experience that resonates with your customers and leaves a lasting brand recall. The latter is significant as 60% of consumers worldwide choose to buy a new product from a brand they recall.

Ditch the generic small business shipping supplies and embrace new ways to make your boxes stand out, like:

• Infusing your brand colors into every element, from tissue paper to boxes. Bold choices grab attention, while softer hues exude elegance.
• Using custom illustrations to tell your unique story that reflects your brand’s personality.
• Showing your eco-conscious side with recycled or compostable packaging options.

2. Sweeten the Package with a Freebie

Sure, your product rocks, but why not sweeten the deal with a little unexpected freebie? Tucking in a thoughtful free item is a powerful marketing tool disguised as a delightful surprise. It cultivates a good customer relationship and boosts brand buzz. Gifting a freebie also nurtures reciprocity, which works, given that there’s a whole niche for freebie marketing.

A well-chosen freebie can introduce customers to new products they might not have explored, boosting your sales potential. Get creative and consider these freebie options:

• Send mini samples to let them dip their toes into another product line, like a travel-sized lotion that comes with every bath bomb purchase.
• Gift branded swags like totes, stickers, or keychains. These freebies are fun and functional and subtly promote your brand.

The freebie doesn’t have to be expensive, just thoughtful and relevant. It’s a chance to make your customers feel special, deepen their connection to your brand, and maybe even spark some word-of-mouth magic.

3. Double Down on Functionality

In today’s world, savvy small businesses are doubling down on functionality, transforming the right packaging into a strategic asset. Multipurpose packaging minimizes environmental impact and resonates with eco-conscious consumers.

• Ditch the standard boxes for packaging with options like zipper closures, Velcro flaps, or snap-lock mechanisms. This doesn’t just protect your product during shipping—it can be repurposed, like for storing toys, jewelry, or travel essentials.
• Those loose packing peanuts? Not very earth-friendly. Instead, opt for custom-designed inserts crafted from recycled cardboard or biodegradable materials. These inserts keep your products secure during shipping and can be transformed into handy container dividers later. It’s a win-win for the environment and your customers, who get added value from your packaging.
• Become an upcycling champion by offering tips and ideas on your website or social media. Imagine the positive impact—happy customers, reduced waste, and a brand identity that resonates with eco-conscious values.

4. Pick the Right Shipping Materials

Custom boxes are the standard in packaging. But if you want to optimize your small business packaging, choose the suitable shipping material. The box you select isn’t just for protection; it’s about finding the perfect balance between cost, efficiency, and customer experience. When you choose the right box, it also aids in fast shipping. Using the right box size makes it easier to attach labels and documentation, reducing the likelihood of delays due to damaged labels during sorting and delivery.

Think beyond the standard brown box. Explore various types that suit your small business needs best:

• Corrugated boxes: The classic choice, offering sturdy protection for larger, heavier items.
• Rigid mailers: With their sleek and premium look, they’re ideal for flat items like artwork, photos, or apparel.
• Poly mailers: Water- and tear-resistant, they’re great for lightweight items like clothing or soft goods.
• Padded mailers: They have padding inside them, which makes them suitable for delicate items, such as electronics or jewelry.

5. Test and Gather Feedback

Packaging for marketing shouldn’t be a one-shot gamble. Even when you experiment, you should always test the market. By gathering real-world reactions, you can refine your packaging strategy so that it truly fits your brand without overspending. That’s where testing comes in:

• Run small-scale trials like mini campaigns with different packaging options and gauge customer response. A/B testing on your website or social media can be surprisingly insightful.
• Encourage customers to share photos and reviews of your packaging on social media platforms. Tag them for added engagement and valuable insights.
• Invite a small group of target customers to your “unboxing HQ” and observe their reactions firsthand.

By embracing an iterative approach, you can identify what sticks and what stumbles.

Final Thoughts

Packaging tells a story. For small businesses or solopreneurs with limited funds, having great packaging translates to a tangible representation of the business’s ethos. As a business owner, elevating your packaging means caring about your product and customers. It also means your product can stand out even with a saturated market and a fleet of competition.

Customization is the key to elevating your packaging game regardless of its size. With the small business packaging ideas above, you can choose and design packaging that not just protects your product, but also doubles as a great marketing tool.

Refine Packaging is the top choice for 1000s of small businesses, Inc 5000, and Fortune 500 companies alike when it comes to custom packaging boxes. With super fast production times, affordable pricing, and a sky’s the limit attitude, we’ll help you turn your custom packaging into a competitive differentiator. Contact us today and a dedicated packaging specialist will guide you through every step of the custom packaging process without breaking a sweat.

The post 10 Small Business Packaging Ideas to Elevate Your Brand appeared first on Refine Packaging.

What Is Custom Packaging and How Does It Impact Sales?

Custom-made packaging is developing product packaging tailored to your brand. It can involve anything from the shape and size of the box, the materials and colors used, the printing techniques, and even interactive elements. One primary benefit of custom product packaging is that it protects your product more efficiently than generic containers. 

Another great benefit of bespoke packaging is its ability to nudge prospective buyers to make a purchase. Between a generic brown cardboard box and an eye-catching box, the latter always gets more attention. There’s data to back this up, as the global custom or bespoke packaging industry is expected to grow to $63.07 billion by 2030.

So, how does bespoke packaging work its magic on sales?

1. Custom-made packaging translates to storytelling

Product packaging is a platform for compelling storytelling. It’s the first point of contact between you and a customer, shaping their perception of your brand. Additionally, it enables effective visual communication to your target market. Your packaging communicates your brand’s message through design elements, colors, and imagery.

Unique unboxing experience translates to elevated product value. Bespoke packaging taps into this psychology by transforming the unboxing experience into a mini celebration, making an ordinary purchase feel extraordinary.

For example, a hand-painted coffee plantation scene on a custom coffee box brings it to life. You haven’t even brewed the coffee yet, but the aroma of roasted beans is already on your mind. 

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2. Custom packaging reinforces brand value

When you say something is customized, you know it has gone through many processes, such as: 

• Brainstorming 
• Iterating
• Refining 
• Finalizing 

Every process and design element reinforces your brand’s core values. Imagine sleek, minimalist packaging embodying your dedication to modern design or vibrant, playful boxes reflecting your brand’s youthful spirit. This consistency strengthens the association between your product and its unique qualities. But the impact goes beyond aesthetics. By incorporating premium materials, thoughtful features, or even personalized touches, you elevate the customer experience. The multi-sensory experience translates to perceived value, increasing sales not just through immediate attraction but also by solidifying your brand’s premium positioning in the minds of consumers. 

3. Bespoke packaging affects a buyer’s behavior

Custom boxes shout, “Pick me!” to a buyer. Around 72% of American shoppers consider the product’s packaging in their purchasing decision. A buyer first notices the packaging and maybe admires its visual appeal. Then, they’ll think about how the brand took the time to think of impressive ways to present its product, leading to perceptions of quality and authenticity. Before they know it, the irresistible allure of the packaging has won them over. 

4. Custom packaging elevates the product’s perceived value

Packaging design is a persuasive marketing tool. Picture a bottle of olive oil. In a plain glass bottle, it becomes another generic product on the supermarket shelf. But if you put it in a sleek, dark bottle with a gold cap, a picture of a sun-drenched Tuscan olive farm, and embossed lettering, suddenly, it looks premium. The visual experience of the cap, the feel of the embossing’s texture, and the evocative imagery all elevate the oil’s perceived value. 

When something looks premium, it feels premium. Deluxe packaging subconsciously suggests higher quality and justifies a higher price point.

5. Made-to-order packaging reinforces product security

Because the package is tailor-made, it can act as a barrier to minimize the risk of damage during transit. This is particularly important when shipping perishables and glass items. Consider a fragile hand-blown glass ornament that’s bubble-wrapped and packed in a generic box. Even with the bubble wrap, that’s a risky chance to take. Now, think about the same item but packed in a custom-molded foam insert with a sturdy box. Buyers are willing to pay more for the assurance of safe arrival, which helps build a reputation for quality.

What Custom Packaging Design Elements Help Boost Sales?

Good, bespoke packaging design must balance form and function. The packaging shouldn’t just look pretty and make a good impression, but it should also withstand the rigors of shipping.

1. Storytelling and Brand Identity

Product packaging is a great way to tell a story. More than presenting stunning visuals, storytelling through design is about forging an emotional connection. Each interaction, from the shelf to unboxing, becomes a touchpoint, reinforcing brand recognition and leaving a lasting impression. This emotional investment fosters loyalty, turning one-time buyers into brand advocates. 

Customization allows you to create a cohesive design that showcases brand consistency across your products. Your message can leverage humor, nostalgia, or other emotions that drive sales. For example, Le Petit Trou—a lingerie brand—showcases empowerment and sexiness through a minimalist color palette, evoking feelings of desire without being blunt.

For a seamless branding experience, make sure to unify these certain elements in your packaging:  

• Logo
• Color schemes
• Fonts
• Taglines
• Visual assets

2. Striking Visuals and Finishing

In a crowded marketplace, custom packaging needs to grab attention fast. High-quality printing with vibrant colors and captivating imagery instantly draws the eye. Remember, the visual impact goes beyond sight, so consider incorporating playful peek-a-boo windows, unusual shapes, or interactive elements to heighten the sensory experience. Investing in visually striking and tactilely engaging packaging creates a memorable first impression that sets your product apart.

Bold, vibrant colors, exciting and playful patterns, and striking, thought-provoking images make for an engaging visual experience. But even with muted hues and minimalist patterns, you can still engage your audience with a refined and elegant finish. Consider using special finishes such as metallic foils, embossing, or textured papers to add a luxurious and interesting touch. The goal is to make it a feast for the eyes and improve brand recall. For example, Sunski packages its sunglasses boxes using bright yellow materials that evoke sunshine imagery and feelings of happiness, which aligns with the brand’s image and identity.

3. Sustainability and Convenience

Today’s discerning customer appreciates brands that embrace eco-conscious practices while prioritizing convenience.Approximately half of US shoppers are willing to pay more for sustainable materials. Utilize proper packaging made from recycled materials or rapidly renewable sources. This demonstrates your commitment to environmental responsibility, which resonates well with modern values. Balance sustainability and convenience to appeal to eco-conscious consumers and reinforce brand recognition as a forward-thinking company.

Consider incorporating features like easy-open closures, resealable compartments, or portion control options. These thoughtful elements enhance user experience and demonstrate your understanding of their busy lifestyles. Think reusable pouches or snap-shut boxes that double as storage containers. Such convenient designs also enhance the customer experience, and when a customer is satisfied, it leads to repeat purchases and positive word-of-mouth. 

For example, these resealable snack pouches provide easy storage and extended freshness.

4. Interactive Elements

Transform your boxes into conversation starters with the power of interactivity. By using QR codes, for example, brands can spark curiosity and redirect potential shoppers to exclusive promotions or additional content. Augmented Reality (AR) experiences can bring products to life, while hidden messages can ignite curiosity and social media buzz. The true value of interactive elements lies in the emotional connection they create. Inviting customers to participate in your brand story cultivates a lasting bond that transcends the product itself. This ultimately boosts brand recognition and drives customer loyalty.

By strategically using these elements, you can create a powerful sales-generating marketing tool with your packaging.

Does Custom Packaging Increase Sales?

Custom product packaging can significantly enhance sales, but it’s not a magic bullet. The key is understanding how it connects with your target audience. By integrating design elements that narrate your brand story, visually engage, and provide convenience, you’re crafting an experience that surpasses mere product housing.

Think of bespoke packaging as an extension of your marketing strategy. It subtly influences purchasing choices right at the crucial moment. However, keep in mind that its effectiveness depends on your audience. Bold visuals might impress millennials, while eco-friendly packaging could appeal more to environmentally-conscious consumers. You unlock its full potential by tailoring your custom product packaging to match your target market’s values and preferences.

Does Custom Packaging Always Work?

Custom packaging has tons of benefits, but it’s not without drawbacks:

Effective product marketing often entails customized packaging, but not every business requires it. Anything custom-made is generally more expensive and takes considerably more time. If your business is just starting out or you don’t have a cohesive brand identity yet, customized packaging can take a backseat for now. Another instance where custom packing isn’t worthwhile is if you have a product with a short shelf life. 

It’s important that you identify your industry and product specifics to see if customized packaging is a worthwhile investment. You can always expand to bespoke packaging once your business has found its footing. 

Final Thoughts

In today’s crowded marketing, standing out from the shelf or screen is critical. Custom packaging can be your secret weapon in turning an everyday product into something unforgettable. It can reinforce your brand’s narrative and upgrade your product’s perceived value. 

Before you dive into custom packaging, you must first do your research. Consider your product, industry, and especially your audience. What resonates with them, and how can your customized packaging align with their values? The answers to these questions will help you unlock the full potential of custom packaging, helping you increase sales, product engagement, and foster brand loyalty.

Refine Packaging is the top choice for 1000s of small businesses, Inc 5000, and Fortune 500 companies alike when it comes to custom packaging boxes. With super fast production times, affordable pricing, and a sky’s the limit attitude, we’ll help you turn your custom packaging into a competitive differentiator. Contact us today and a dedicated packaging specialist will guide you through every step of the custom packaging process without breaking a sweat.

The post From Cardboard to Cash: How Custom Packaging Drives Sales appeared first on Refine Packaging.

The top 10 items US consumers are embarrassed to buy at physical shops include condoms (29%), emergency contraceptives (26%), bed bug spray (26%), head lice treatment (25%), hemorrhoid cream (24%), diarrhea medication (24%), pregnancy kit (23%), bladder leak or incontinence products (23%), menstrual products (23%), and cold sore medicine (23%).

More good news: brands can ship your order without any product identification or company name to prevent couriers or nosy neighbors from discovering what you bought from their store.

And that’s what discreet packaging is all about. 

Discreet packaging uses plain—no conspicuous design or imagery—shipment boxes or mailers with minimal labeling to avoid drawing attention and ensure its contents remain confidential.

Ambiguous Exterior: “Masking” What’s Inside

Discreet packaging uses the following to keep its contents a secret:

1. Plain boxes or bags

You can use plain white, Kraft, or neutral-colored carton mailers, shipping boxes (full overlap or slotted), or bags with little to no branding.

2. Generic/White labels

Discreet shipping labels can feature only a tracking number, recipient’s address, and any legally required descriptions, depending on your product. You don’t have to include your company name or business logo.

3. Stealth packaging

Packaging materials with tamper-proof features aren’t easy to rip open, securing the quality—and quantity—of its contents. They may use special seals and tapes that need scissors or blades to open. This makes it obvious if others besides the recipient attempted to look inside.

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Product Categories Requiring Discreet Packaging

Customers are most likely to request or expect discreet shipping for the following categories:

1. Medication and healthcare products

Some health conditions are considered too embarrassing or sensitive that your customers are secretive about them and may prefer discreet packaging for their medicine. Examples include:

• Digestive and urinary problems (diarrhea, constipation, hemorrhoids, incontinence)
• Personal hygiene troubles (body odor, foul breath, excessive sweating)
• Hair and skin trouble (balding and acne)
• Snoring or sleep apnea
• Fungal or viral infection (toes, nails, reproductive organs)
• Pregnancy

Take InControl Diapers, for example. A YouTube video from InControl shows that the adult urine and bowel incontinence diaper brand delivers orders in plain packaging. The box only has a label with your shipment number, name, and address.

2. Vapes

The amended Prevent All Cigarette Trafficking Act (PACT Act) prohibits the shipment of vaping products, e-cigarettes, and similar devices with or without “aerosolized solutions” via the US Postal Service (USPS). 

It also specifies the wording for packaging labels. “Permitted [cigarette/smokeless tobacco/ENDS] mailing—delivery only upon age verification” must appear in all caps on the mailpiece’s address side, based on its mailing guidelines. 

VapeA1 boasts “extra discreet plain box shipping.” The company ships customers’ packages from any of its four warehouses with available supplies that are closest to them.

3. Cannabidiol (CBD)

CBD regulations vary by state but have common features. For instance, New York State’s Office of Cannabis Management and California’s Department of Cannabis Control require CBD retailers to use child-resistant and tamper-evident packaging that encloses the entire product.

CBD packaging shouldn’t contain elements—such as cartoonish or bubble-like fonts and bright colors—that can be confused with candies or snacks and may attract people aged 20 and below. 

Also, the state expects CBD retailers to use packaging material that will protect the content from light and other contaminants that can lead to product deterioration during storage. Both states require graphic markers on the CBD boxes and packaging.

Overall, vendors should accurately indicate CBD levels on product labels to avoid getting warning letters from the Food and Drug Administration (FDA). 

One recent agency study showed that only 31% of 84 CBD extracts sold online bore labels accurately listing the CBD content of their goods. The FDA has issued warnings to 12 firms marketing CBD-related products as of July 26, 2023.

Meanwhile, six companies received cease and desist letters from the Federal Trade Commission for using deceptive marketing for their edible goods containing Delta-8 tetrahydrocannabinol, another compound from cannabis sativa. The packaging resembled the designs of popular snacks, such as Doritos, Cheetos, and Nerds Rope Candy.

Utah-based WholesomeCo shows a discreet but not plain-looking packaging for its medical cannabis.

4. Adult products

Adult products include alcoholic drinks, lingerie, and sexual wellness products or sex toys.

New Zealand-based company Elusive Lingerie tells its customers to specify in the shipping “Notes” section that they want discreet shipping. Otherwise, they’ll get their order in a plain white but branded box.

Standard shipping procedures apply for sexy sleepwear, but for liquor and pleasure toys, consider the following:

Liquor

Like in CBD, state governments set rules for shipping liquor directly to consumers, including the allowable types, maximum amount, and required permit or license. In general, brands can’t send them through the USPS.

Eight states and territories accept D2C shipments of all spirits, according to the National Conference of State Legislatures website, which lists the details of each state’s requirements:

• Hawaii
• Nebraska
• Kentucky
• West Virginia
• New Hampshire
• Rhode Island
• Florida
• District of Columbia

In most states, shipments must be conspicuously labeled with these wordings: “Contains alcohol: Signature of person age 21 or older required for delivery.” 

Labels on alcohol shipments for New York residents must also have the same words but must end with “Not for Resale.” Meanwhile, the labels on North Dakota-bound shipments don’t require the phrase “Contains alcohol.”

Pleasure toys

Brands should check state laws on shipping sex toys, the sale of which is banned in Alabama (due to its Anti-Obscenity Enforcement Act of 1998), Texas, and Georgia. In Texas, these adult products should be identified as “novelties.” You’ll find them sold at local novelty stores.

Bonjibon uploaded a video on TikTok showing its “super boring” white label-plain packaging for its sexual wellness products.

Expensive or luxury goods

Luxury or high-end products include:

• Fashion items: watches, jewelry, precious stones, expensive perfume, designer clothing, bags, and shoes
• High-tech gadgets: headphones, tablets, laptops, electronics, drones, video or film production devices, medical equipment
• Artwork: prints, paintings, sculptures, collectibles

6. Political items

You can ship individual candidate campaign products to thank donors and supporters or send them in bulk ahead of mass rallies and sorties. These items can include:

• Pins
• Magnets
• Bumper stickers
• Doorknob hanger tags
• Pens
• Notepads
• Stress balls
• Hand fans
• Sunglasses
• Wristbands
• Lanyards
• Keychains
• Umbrellas
• Caps and hats
• Banners
• Balloons
• Table throws
• Mugs
• Tote bags
• Shirts
• Yard signs
  

3 Steps for Memorable Unboxing with Discreet Packaging

In customizing your discreet packaging’s interior, you can go all-out on box design, colors, and messaging. Get as creative as you want to provide a unique unboxing experience by trying these steps:

1. Greet your customer

Print “Thank you,” “Hello,” or any other catchy and personalized message at the back of your box’s cover or lid to acknowledge your client’s purchase and to introduce your brand further.

Your business name, logo, and other particulars can also fill this spot.

2. Wrap their order in custom tissue paper and a brand sticker

Use tissue paper and stickers bearing your logo, brand name, colors, and patterns to make your customers remember your business even after they’ve used up your product.

3. Include promotional inserts

Add custom promotional inserts based on your engagement and customer acquisition goals:

• Thank buyers with a customized insert instead of printing a message on the back of your box’s lid.
• Get client feedback on their purchase and connect with them online through social share inserts.
• Include a referral card to the package encouraging current customers to refer their friends to your company with a purchase discount.

You can also use these inserts for instructions on using the product or to share your company history, online or offline events, and upsell opportunities. 

How Discreet Packaging Boosts Your Business

You can reap the following benefits when you offer discreet packaging:

Privacy

Confidentiality works two ways—by concealing your business name and the specifics of your customer’s order, you guard your reputation and your buyer’s privacy.

Some frustrated clients take videos of discreet shipping failures. Prospects who come across such videos are likely to get turned off when they discover your brand doesn’t ship as discreetly as you claim.

Meanwhile, contented customers can polish your image when they leave positive feedback on your review forms and social channels for your expert handling of their sensitive orders.

Security

Discreet packaging isn’t just for embarrassing body-related products but also for high-end items. Generic-looking packaging can prevent theft, damage, or destruction.

Box interior optimization

Although you must be unobtrusive on the outside, your box can bear all your branding elements on the inside. 

Optimize your packaging box’s interior by printing your brand colors, logo, slogan, or personalized message on it. You can also wrap your product with custom tissue and seal it with a custom label or sticker. 

Be intentional with your packaging inserts—use eco-friendly materials for dividers or holders, and include thank you and social share request cards to promote extended engagement with your shoppers.

Available Courier Services for Your Discreet Packages

The country’s top couriers treat various product categories differently. Below is a summary of their services:

You can also opt to work with a fulfillment center, which offers discreet labeling along with shipping services.

Future-Proof Your Business with Discreet Packaging

With 24% of retail purchases expected to happen online by 2026, offering delivery options to your customers—including discreet shipping—can prevent you from being pushed aside by fierce competitors. Over two million retailers operate in the country according to the Census Bureau.

Surprise your customers—or at least don’t make them regret shopping with you—by working with seasoned packaging suppliers that provide white-glove treatment from box type selection to prototyping.

Refine Packaging specializes in customized mailers and shipping boxes, including packaging for brands that seek a balance between a discreet exterior and an impressive interior box design.

We can work with a print-ready design that aligns with our artwork guidelines to ensure a smooth and speedy production process. At the same time, our packaging design specialists can provide expert advice, from box structure to packaging inserts and inside printing. These accomplished graphic artists and engineers can apply their expertise and skills to make your packaging a trust-building vehicle for your brand.

Your journey with us includes 2D and 3D mockup development, which allows you to examine and test your box in its folded-up form before production. Contact us today to discuss your discreet packaging needs.

The post Discreet Packaging: The Ultimate Retail Embarrassment Cure appeared first on Refine Packaging.

Your target market’s initial impression of the packaging powerfully sways their buying decision. Shoppers can get your item from the shelf and examine it more closely (or click your product image online and read more about it) before adding it to their cart. Or they can pass you up for another item.

Packaging’s marketing role is undeniable in a world increasingly focused on online engagement. Tangibility still matters, with an enticing physical presence improving your company’s brand recognition and recall more than digital communications.

How can packaging support your branding and marketing strategy? 

It all starts with understanding your buyer’s behavior. So let’s dive in and discover what makes packaging a potent conversion tool. Also, we’ll tackle how you can track your packaging’s performance.

It’s Not What They Look at But What They “See”

In packaging design, you must plan with the end in mind. For brands, this entails balancing two primary goals—product safety and customer appeal. The box or container must protect the product until it reaches the customer. At the same time, the packaging should make the buyer feel happy about the purchase and transacting with the company.

Factors Influencing Consumer Perception

Let’s admit it: despite humanity’s great strides in knowledge—including sales tactics, we’re still prone to the bias from positive first impressions, also known as the halo effect.

This bias applies in shopping and packaging—consumers are inclined to choose products based on appearance. The following factors can affect how they perceive your brand:

Color

Color can create emotions leading to desire, disgust, or indifference. Researchers and market analysts reported that 85% of consumers selected products based on color.

Thus, knowing the psychology of colors—the messages they convey—is necessary for your color choice in packaging design. Your selection should be consistent with your brand’s mission and personality. 

Although culture, life experiences, and socialization affect color preferences, graphic designers and marketers refer to guides and charts like the one above when designing their branding assets, including packaging designers looking for inspiration.

Meanwhile, recent research shows that blue currently holds the record as the most-liked color (preferred by 57% of men and 35% of women).

Shape and size

Factors such as the size of your box can depend on your target market’s demographics. For instance, children view product sizes and shapes differently than adults. Grown-ups may lean toward easy-to-carry products with minimal excess weight, but large-size or uniquely shaped packaging may excite younger consumers.

Texture

Although product packaging should look attractive even from a distance, it’s meant to be touched. Glossy and smooth packaging can give products a premium look and feel. Meanwhile, eco-conscious consumers might appreciate Kraft paperboard or molded pulp boxes, which may feel rough and barely have any design. One forecast shows a growing demand for barrier coating—for paper and board packaging—as a plastic substitute and will hit $11 billion by 2028, based on 2022 prices.

Layout, fonts, and graphics

A well-laid-out packaging box with a clear and sharp logo and images plus readable typography for your product name, description, and instructions make it easy for shoppers to know how your product can benefit them. 

Packaging Reveals What Consumers Want to Know About a Brand

Effectively designed packaging can answer your target market’s questions about you and your product. Shoppers typically want to know:

• What company produced this product?
• Why did they develop this product?
• What process did the business use to create the product?
• Where was this product made?
• What makes this product the best or better than others in the same category?

Including the following information in your custom packaging can convince consumers that buying your products is worth their money:

• Nutritional and health facts
• Ingredients
• Eco-friendly information
• Brand name
• Reasons for choosing your brand
• Certifications and awards
• Detailed instructions
• Cautionary notes
• Government regulations

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Moreover, your packaging material and structure can reveal how much care you put into ensuring your product’s usability and consumer safety. In a video from The Packaging School, founder Dr. Andrew Hurley emphasizes that thoroughly knowing your product is crucial in developing packaging that hits safety targets for both your item and those who’ll use it. He says clarifying these aspects about your product can help you nail your packaging design:

1. Form and nature of your product

Your product’s state (solid, liquid, or gas) will determine what material you need to package it. 

Beyond dimensions and weight, you must also consider what’s required to prevent leakage and adverse chemical reaction due to temperature, moisture, and the packaging material itself.

2. Needed protection at each level of the sales cycle

Your packaging must keep your product safe from the stockroom or warehouse to its transfer to couriers or fulfillment centers that will transport and deliver it to your retailer or customer.

3. Product’s end user and expected interaction with the product

Customers may have unique preferences, but convenience is universal across your demographics. For instance, a resealable package is advisable for a kid’s beverage, while gable top carton boxes are handy for adults.

4. Presentation

Your packaging must differentiate your product from other players in your niche or industry. Moreover, it should include a surprise element, particularly an unboxing experience better than they expected.

5. Sustainability beliefs and regulations

Research your target market’s beliefs on sustainability in packaging and the laws at the locations where you distribute or sell your goods. Six US states currently uphold Extended Producer Responsibility (EPR) policies on the disposal of hard-to-recycle materials: Washington, Oregon, California, Colorado, New Jersey, and Maine. Use your packaging to communicate how your company adheres to EPR laws.

How to Use Packaging as a Marketing Tool

Packaging is now at the forefront of brand awareness and promotions after some marketers renamed their seventh marketing P from the overarching “physical evidence” to packaging.

Here are seven ways you can optimize packaging as your “silent salesperson”:

1. Include customized packaging in your branding

You can use packaging to reinforce your brand identity because it receives the highest engagement with your consumers next to your product. For consistency, your packaging should include these brand elements according to your style guidelines:

Name

The brand-to-product association is so strong at times that some names have undergone genericization—the trademark becomes synonymous with that class of products. 

Examples include Kleenex for tissue paper, Band-Aid for adhesive bandages, and Xerox for copying machines. Other genericized brands include Velcro, Lego, Google (“Let’s Google it.”), and Photoshop (“I think that was photoshopped.”).

Logo and brand graphics

Your logo is your visual trademark, which must be recognizable as your brand name—if not more memorable. Graphics separate from your logo must use your brand color palette.

Color palette

Your packaging should ideally use your brand colors, which should’ve been chosen after analyzing your target audience and competitors. Some designers advise using up to three colors for maximum memory retention.

Slogan

Slogans are simple and catchy phrases representing your brand’s personality. They’re also crafted to function as mini-mission statements.

M&M: “Melts in your mouth, not in your hands.”

FedEx: “Where now meets next.”

Nokia: “Connecting People.”

Typography

Your fonts should be easy to read and express product information. Their look must also fit the style of your other branding elements.

Images

Images or visual elements must be crisp and attractive enough to tug at your target market’s heartstrings. They should also represent your brand message and the product’s unique value.

2. Think out of the box for higher shelf impact

Does your packaging seem to blend with other products on retailers’ shelves? Although shoppers have subconscious packaging expectations for different product categories, your brand must have unique elements that will help you stand out in a sea of other competing products. Two steps can help you achieve this:

Audience research

Conduct a simple online poll (try Twitter or LinkedIn) and ask your target buyers what they consider to be typical packaging in your product category.

Competitor research

Look through store shelves and compare the designs of your rival products. You might notice similarities in color and typography—these are the core design elements of your category. Doing something different but still in tune with your audience’s survey results is worth the risk.

Finnish company Sitko’s artisan pizza box is one example of unconventional design. It only uses black and white and shows off its sourdough balls—described as the “heart and soul” of its business—in various irregularly rounded shapes.

Meanwhile, Norway’s Freja did quite the opposite, playing up Nordic geometric shapes and a bright—although still limited—color palette for its rebranded bone broth line.

Below, this unique nature-based concept by Vu Digital encases bottles like flower petals.

Meanwhile, one designer used insect-themed window boxes for lightbulb packaging. 

3.   Incorporate packaging in your marketing campaigns

Although packaging can promote your product on its own, it’s most influential when used in tandem with the rest of your marketing arsenal. You can feature them in your digital (social media and website or Google ads) or offline (billboards, print, and TV) ad campaigns.

Aligning your packaging with your ad strategies may be as simple as using custom tape, labels, and sleeves on stock packaging boxes.

4.   Make it functional

Packaging should be durable and user-friendly in that storing, opening, resealing, and displaying them shouldn’t be a struggle. New packaging trends, such as smart packaging features, offer tamper detection and counterfeiting technologies such as QR codes and RFID tags.

Functional packaging can also refer to ergonomic handling and dual-purpose design. For instance, Motorola’s Razr 5G comes in a box that doubles as a phone holder-stand.

The Botanist Gin’s functional liquor boxes also double as a reusable planter. When you can repurpose your packaging, you get plus points for sustainability.

5.   Personalize through promotional elements

Add a personal touch through packaging inserts, such as thank-you cards, coupons, or customer-specific samples. You can follow the STP model to determine the most appropriate personalization add-ons. The acronym stands for segmentation, targeting, and positioning. 

Segmentation is dividing your customers into groups based on shared traits. Targeting is determining each segment’s buying power and identifying those most likely to convert. Finally, positioning is developing a marketing mix for each group.

To illustrate how the model works, small business owners can apply STP by including handwritten thank you messages in the package of first-time buyers, addressing them by their names. They can add freebies—stickers, trinkets, or a product sample—that complement their purchase to encourage repeat business.

Meanwhile, for returning customers, a referral card (offering discounts to the customer and a friend) or loyalty program invite can help expand your client base and deepen engagement.

McKinsey reported that 71% of consumers expect brands to personalize their interactions. Meanwhile, 88% of shoppers surveyed by Salesforce said their experience with a company is as important as the product or services they offer. McKinsey adds that personalization can increase revenues by five percent to 15%.

6.   List all the ways they can reach you online

Use social share inserts or print your social channels directly on your custom box and labels to encourage clients to connect with you online for feedback and queries. Be upfront about requesting a review and include a link that directs them to your corresponding webpage.

Also, include your main hashtags to encourage customers to look them up online and use them in their posts and tweets.

7.   Provide themed or limited edition packaging

Holidays and occasions such as your subscriber’s birthday and anniversary of their loyalty program membership or first order offer opportune moments for you to produce variations of your packaging. Themed packaging instantly turns your products into giftable items—something not-so-crafty buyers warmly welcome.

Moreover, you can roll out limited-edition packaging for specific products. Doing so can entice shoppers to buy before supplies run out and give them a sense of exclusivity because they acquired something unique to your brand and not available to the rest of the public. 

Grow with the Packaging Industry’s Marketing Thought Leaders

Once your packaging design is done, finding a capable packaging and printing company can make or break your marketing dreams. Choosing a printer with established thought leadership in this area can give you peace of mind. Besides being masters of the technical process, such service providers are aware of what makes a design arresting and professional-looking.

Refine Packaging is more than just dependable—we’re committed to ensuring your custom packaging becomes a profitable growth driver. And our dedication to your marketing success isn’t just lip service. Check out our blog section where we discuss the essentials of design, printing, and distribution. We’re serious about what we do, but always aim to keep simplicity and lightheartedness at the center of it all.

No matter what stage in the business you’re going through, we’re here for you. Our team includes in-house designers so you can get answers to any marketing concerns. Contact us today for a free consultation or more information about our process.

The post Optimizing Packaging for Marketing: 7 Client Engagement Keys appeared first on Refine Packaging.

Starting your packaging design and preparing the file for your printer are some of the best times to understand the RGB model better. Whether your project involves a custom cosmetic box, display packaging, or retail box, read on and discover how to use this color space for your printing needs.

How RGB Works

As kids, we learned that red, blue, and yellow were the primary colors for producing new hues. But digital colors—or colors emitted by electronic monitors that allow us to see images—don’t work the same way.

The RGB system involves mixing different colors of light. Each color’s light intensity ranges from zero to 255. Each color has 256 values (including zero), resulting in 16.77 million available colors. The color mode ranges from warm orange to cool blue.

On digital screens, tiny dots called pixels form an image, with each pixel consisting of red, green, and blue light units.

RGB as an Additive System

In the RGB color model, adding or combining the primary colors or light units produces a more vivid or brighter color.

The light source changes the brightness level of each primary color within a pixel to create unique colors. Mixing two basic colors at full intensity produces cyan, magenta, yellow, and black—the primary ink or pigment colors.

Blending red, green, and blue light at optimum capacity or equal intensities produces white light. Meanwhile, you get black when with the absence of light. In between these extremes, combining two or three primary colors—each with a different intensity—produces the entire color gamut.

Best Applications for RGB

Manipulating light to produce desired RGB colors happens in the digital space. Thus, the RGB mode is best for:

• Branding (online logos and online ads)
• Web and app design (graphics, buttons, and icons)
• Visual content (photography for website, apps, and social media, video, and infographics)
• Social media (profile picture and profile backgrounds)
• Scanning documents 

Why RGB Isn’t Ideal for Commercial Printing

You can print an image set in RGB mode without making changes because today’s inkjet or personal printers have software that automatically converts them to CMYK. But the printout may be different—typically duller or less vivid—than how the colors appear on your screen.

Converting the file to CMYK using an image editing solution is still the best option. Besides, most professional commercial printers will ask you to convert your file from RGB to CMYK before they print.

Image editors such as Photoshop, Illustrator, and CorelDraw allow you to preview how your image, pattern, or design will look on paper. Moreover, such software lets you tweak your image if its appearance is way off the RGB version.

Understanding CMYK in Packaging and Print

CMYK stands for cyan, magenta, yellow, and black—the four ink colors used by most offset printing machines, such as those by Refine Packaging. In offset printing—whose market was worth $649.9 million in 2022, your design or image undergoes color separation. This process involves four plates receiving a calibrated amount of each CMYK ink. Each plate offsets the image to a rubber blanket, which then applies the ink on the material. When the four-color process is complete, the overlapping colors produce a single image of your original design or photograph.

Based on RGB’s additive nature, increasing your color’s intensity brings you closer to white. Meanwhile, the CMYK model is a subtractive process—inks “subtract” brightness from white or a blank surface. Adding different colors of pigment or ink to a surface will give you a darker result. However, CMYK has a smaller 16,000-color range compared to RGB.

Due to these differences, printouts can’t accurately represent the bright colors in designs created or photos captured using the RGB mode. Images can appear “washed out,” especially if you have “out of gamut” colors, such as neon, fluorescent, and metallic hues. You may have to make test prints and customize settings to get specific tones right for your printout.

Here’s a chart summarizing each color system’s unique traits:

Extended or Expanded Gamut

Process color is another term for any of the inks in the CMYK system. In process printing, the four colors combine after the machines apply CMYK ink to your material one at a time.

Because color consistency is important in branding, printers use additional colored inks to achieve a closer match to spot colors. These colors are typically unique to one’s brand and chosen from the Pantone Matching System (PMS). Printers use them pre-mixed—they blend inks before printing. Pantone uses 18 base inks to create all the colors of this color model.

Some offset printing companies use an extended gamut—CMYK + OGV, which stands for orange, green, and violet—to simulate most of the PMS colors—and closer to the digital or RGB version of a brand’s design.

How to Verify if Your Image Is in RGB Mode

Here are the steps for checking what color mode your design or image is in:

1. Illustrator: Go to File in the main menu, then select “Document Color Mode.”
2. Photoshop: Go to Image in the menu bar, then click “Mode” and search for the color profile with a check in the panel that appears on the right.
3. InDesign: Go to Window, then tap “Color” from the drop-down menu to bring up the color panel, which shows colors measured in percentages. You’ll find RGB percentages if you’re in RGB mode and CMYK percentages if you’re in that mode.

Prepress Process: Preparing Your File for Printing

The prepress stage—or the steps in preparing your packaging design for final production—is crucial in ensuring that the finished product accurately reflects your original vision and branding. 

For business owners and packaging designers, this covers creating the design, saving your file based on your printer’s specifications, and making a hard copy or printout of the design (proof). Proofing allows you to make corrections or adjustments and show your printer or box manufacturer a printed version that’s closest to your desired look. Let’s go through each step:

1. Ask your printer for the required file resolution and format for printing your design

Most printers require high-resolution (300 dpi or higher) graphics and images with clear and legible fonts. File saved at 72 dpi—the typical resolution of pictures and text on computer monitors and smartphones—will look blurry or pixelated when printed.

Also, inquire about what file format to use in saving your design. The most common file types used in printing include:

PDF (Portable Document Format)

You can view PDFs on almost any platform and device, making it a flexible format. It preserves the formatting and layout of graphics (raster and vector), fonts, and text. 

EPS (Encapsulated PostScript)

An EPS file is a vector-based format, allowing you to scale your artwork infinitely (into smaller or larger sizes) while retaining its quality. However, image-editing software is necessary for opening and editing EPS files.

AI (Adobe Illustrator)

Another vector-based file type, AI is the native format for designs and graphics created in Illustrator. Like EPS, AI supports transparency and special effects. The majority of the Illustrator software’s users come from the US (42.17%), followed by the UK (8.54%), and Germany (5.29%).

The Adobe product line dominates the graphic design software sector worldwide, with a 43% global market share.

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2. Calibrate your monitor

Check your screen’s brightness, white point, and contrast index or gamma. Doing so will reduce the disparity between your design’s appearance—on your computer screen and a test print, particularly its luminance or brightness.

The most commonly recommended brightness for prepress work is 100 candelas per square meter. This is the standard unit of measure for monitor brightness, although the acceptable range is 80 to 120 cd/m2. Meanwhile, the recommended white point—or setting that determines the color temperature (warmth or coolness of light) of the brightest white—for CMYK reproduction is 5000 Kelvin or D50 and 5500K or D55. Monitors generally have high default or factory settings of D65, which is acceptable for images you’ll use and display online. As to the gamma levels, the range is from 1.8 to 2.2.

Besides these internal controls, you can also use monitor calibration hardware, such as Datacolor’s SpyderX Pro, X-Rite i1Display Pro, or Calibrite’s ColorChecker. These colorimeter or light-sensing devices measure the transmission of light or your monitor’s output. 

Calibrators have apps that automatically adjust your display to meet a color profile. Some devices also assess your ambient light, which is useful when the light source in your work environment doesn’t change. Otherwise, it’s best to turn off this feature.

3. Generate a soft proof

Soft-proofing is using your monitor to view how your design—particularly its colors—will appear when printed out.  It’s not perfect, but it’s better than guessing or hoping for a nearly accurate outcome.

To determine how your design will look in CMYK, convert your file to that color mode. Here’s how:

Adobe Illustrator 

Go to Files and select “Document Color Mode,” and click CMYK as shown in this video tutorial.

Adobe Photoshop

Go to Edit, click “Convert to Profile,” and pick CMYK in the Destination Space as shown in this explainer video.

Adobe InDesign

Go to File, click “Adobe PDF Presets,” and tap “[Press Quality].” Save the file and in the pop-up box that emerges, click “Output” and then choose CMYK in the Destination dropdown menu.

Select the correct material for your test print

If you wish, you can do a test print of your design to show to the printer. Use midrange to premium paper resembling your packaging material to see how the colors will show on a surface with a similar texture. Your chosen paper type and ink quality affect the appearance of your hard proof, so be sure your cartridges have enough ink.

Later, you can ask your printer if they can produce a prototype before mass production. At Refine Packaging, we include mockup creation in our client’s printing journey with us.

Statista’s latest data shows that paper and cardboard enjoy robust sales, cornering 33% of packaging material demand worldwide. Flexible plastics are close behind at 25.5%. 

Investing in Colors Unlocks Business Opportunities

Read our packaging definitions and glossary guide to help you get up to speed with industry terminology as you create your own custom boxes.

Choosing a high-quality and seasoned printing company to produce your packaging is a wise investment to ensure uniformity in your brand colors online and offline. 32% of consumers say that visually appealing and gift-like packaging encourages them to post images or videos of products on social media. Thus, product packaging can open doors, whether it’s a greater online presence through user-generated content or wider brand awareness through ad campaigns. Increased brand awareness can lead to ROI growth from at least 5.5% to 820% in some cases.

When comparing printers, research online testimonials and feedback about them. Request packaging samples to get an idea about the company’s capabilities.

Refine Packaging’s partner brands can attest to our team’s customer service success and eye-catching customization using our offset printing process. Upon your request, we can send you a sample from our past projects if you want to check our work quality. Our team can also produce a custom sample of your packaging before production.

Still figuring out your custom packaging options? Our in-house design team can help you decide, including exploring label and sticker applications if you prefer customized fold-and-assemble stock boxes or single-color packaging.

Refine Packaging is the top choice for the world’s Inc 5000 and Fortune 500 companies. With super fast production times, affordable pricing, and a sky’s the limit attitude, we’ll help you turn your custom packaging into a competitive differentiator. Contact us today and a dedicated packaging specialist will guide you through every step of the custom packaging process without breaking a sweat.

The post What is the RGB Color Model? What It Is & Why It’s Avoided in Printing appeared first on Refine Packaging.

Chances are, the content will jiggle if the box is much larger than the content, especially if the giver packed it themselves by hand. When the gift is heavy and quiet, we secretly wish it’s a luxury or high-end item. Why? More often than not, brands selling pricier products package them with inserts that hold them steady in the carton container.

If you’re considering packaging inserts for your fragile product line or want them for your kits and subscription business, you’re in the right place. Hang on tight as we discuss the different packaging insert options available for every product type. You’ll also discover various promotional inserts your brand can consider for added engagement and upsell opportunities.

Packaging Insert Types

Packaging inserts can be either box inserts or promotional inserts. The first type supports a product’s protection and safety, while the second type serves as multi-purpose advertisement cards.

Box Inserts

Some of the immediate benefits of box inserts include:  

• Effective blocking (preventing side-to-side movement) and bracing (preventing up-and-down motion) of one or several items in your box, reducing or eliminating the shock and resulting damage your products can acquire during impact while the box undergoes storage, transport, and hand delivery
• Compartmentalizing items, preventing them from rubbing against each other 
• Reducing labor involved in applying protective wrap or assembling loose void fills
• Improving product presentation, resulting in positive unboxing moments

Here are the most common packaging insert types you can choose from:

Corrugated carton

These corrugated carton inserts typically separate the product from the cardboard packaging‘s walls. Their fluting layer cushions and reduces shock acquired by the item in case of impact during storage, transport, or hand delivery. 

Due to their thickness, these inserts aren’t suitable for small products and items or primary packaging with complex shapes. Like paperboard inserts, the white paper variety is ideal for colored printing, while the Kraft paper type can take black-and-white printing. Learn more about the distinction with our guide comparing cardboard vs corrugated cartons.

Chipboard

Several recycled paper sheets glued and pressed together compose chipboard or particle board inserts. They’re thinner than corrugated boards and have no flutes, making them more appropriate for lightweight and non-fragile items. Like corrugated inserts, chipboards make great inlays, dividers, and pads for stacked items.

Paperboard

Paperboard may be thinner than corrugated cartons, but that’s what makes them versatile. You can easily fold and customize them into your desired shape and size. Solid bleached sulfate (SBS) for high-quality colored print and unbleached brown or Kraft paper for black-and-white printing are the most common paperboard options. They’re also the most inexpensive insert type and partner well with your paper box. Dig into more detail with our ultimate guide to custom packaging inserts. 

Molded or paper pulp

Box makers combine recycled paper and cardboard to produce paper pulp inserts, which they mold into various shapes and sizes to secure glassware, electronics, ceramics, and other delicate products. Traditional egg carton boxes and many wine packaging use this insert type.

Mushroom packaging

Another highly recommended eco-friendly insert is mushroom packaging. The material consists of mycelium—the root system of mushrooms—and hemp hurd, or the inner fibers of a hemp stalk. Its insulating properties make it advisable for edible and temperature-sensitive goods.

Foam

Foam is lightweight and custom-cut to snugly fit a product’s specific shape. As a result, it’s another cushioning and protective option for fragile items.

Foam inserts come in low (cross-linked polyethylene or XLPE), medium (expanded polyethylene or EPE), and high densities (ethylene-vinyl acetate or EVA, resembling yoga mat material). Meanwhile, the soft and flexible polyurethane foam (which resembles the material used in dishwashing sponges) comes in various densities.

Molded plastic

Plastic is another customizable material available in various thicknesses and materials. The most popular are polyvinyl chloride and polyethylene terephthalate (made from recycled polymer used for food products).

Blister insert is the other name of this insert type, referring to the product of thermoforming or heat application to mold the plastic.

Here’s a summary of box inserts and the products they match with the best:

Promotional Inserts

Promotional inserts or insert cards can take various forms depending on your brand, product, and target audience. Here are some ideas to inspire you: 

Thank you card

Buyers feel valued when businesses appreciate their interest and loyalty through thank-you cards. The gesture allows startups and small businesses to build relationships and spread a positive impression of their brand. 

Handwritten, personalized messages with the customer’s name make them feel extra special and can result in up to a 7% boost in conversion.

John Cronin is known for sending a handwritten appreciation for every purchase of his John’s Crazy Socks. Cronin, who has Down syndrome, co-founded the business with his father, Mark, back in 2016.

Coupon or discount offer

With inflation on the rise, 90% of consumers look for discounts and cash backs. Thus, money-saving promos can encourage repeat purchases and customer retention. Including inserts within packages also help ensure that your buyers can view and consider the offer instead of it just ending up in their email spam folder.

You can grant discounts based on your clients’ minimum spend (a specific percentage or dollar amount off). Recent Statista data shows that over half of consumers prefer percentage discounts. Other options include organizing a contest or setting a period for claiming products at a reduced price. 

Boxy Charm used inserts to announce its one-day discount for its beauty subscription business clients.

You may also consider collaborating with another business with a complementary product or service for a joint or cross-promotional offer.

Social share/product review request

These inserts can effectively continue engagement with your customer beyond the arrival of their order.

Give them a reason to connect with and follow your social channels by requesting online feedback about their purchase.

Frank Body used personification in its social media share insert, with its coffee body scrub encouraging users to connect with the skincare company on social media.

To make the review process easier, list the social links and questions you’d like them to answer. Moreover, you can add a QR code that takes buyers to a landing page containing the review form. You may also include a QR code that will direct them to a newsletter sign-up form so they can get regular updates on your new products and bargains.

Referral card

Do you know that 40% of consumers trust referral marketing? You can turn your shoppers into your extended marketing team through referral cards that will reward them and their friends with discounts or freebies. Make your referral inserts look like invites or business cards to make “customer recruitment” enticing and fun.

Stickers

Who doesn’t love freebies? Make customers feel proud about being part of your brand community by inserting stickers they can apply on their laptops, on the back of their phones, and on other surfaces. Stickers can also expand public awareness of your business.

Warranty guide

Make your product warranty registration and process less boring by having your box manufacturer produce custom warranty inserts. 

Scooter brand Micro has a warranty card, which points new owners to its website for activation and further details.

Usage and care instructions

Consider including this insert type if customers must follow steps to properly and safely use, clean or wash, and store your products.

Your product’s ingredients and warnings—such as possible allergic reactions and emergency first-aid advice—are other content you can include in instruction inserts.

Naples Olive Oil’s gift set includes recipe cards for using the oil, balsamic vinegar, and dipping spice blend in the box.

Interactive elements

Your insert can feature a fun puzzle, brainteasers, DIY activities, and additional tips for using your product. Smart content—such as scannable augmented reality (AR) codes showing your company’s history, “behind-the-scenes” footage, or games—also provides memorable experiences. Nine out of 10 brands say they plan to incorporate AR in their marketing campaigns.

Custom Die-Cut Inserts: Production Process

Inserts can be as simple as paperboard and corrugated carton dividers that offer multiple partitions for objects, such as glass bottles, coffee K-cups, and others.

But for custom inserts, box makers use die-cut machines with multiple cutters and blades to create inserts based on your product’s shape. They add cut-outs, slots, and holes, so you or their team can slip and fold without needing extra tools.

Packaging companies can also add color printing or custom-printed copy on carton inserts to further professionalize your packaging’s appearance. Customizations include:

• Embossing or raising an image or design on the box surface.
• Debossing—the opposite of embossing—involves sinking the design into the box surface.
• Spot UV coating or applying a clear coating that results in a high gloss or sheen.
• Foiling or applying thin metal (gold, silver, aluminum, or copper) foil to the box surface.

How to Choose the Proper Insert for Your Packaging

Box Insert

Determining the right box insert for your product will involve the following steps:

1. Note your product’s dimensions and weight

Consider your item’s length, width, height, thickness, or diameter plus its weight when deciding what insert to use. Heavier products will naturally need tougher materials to support them.

2. Establish how much protection your item requires

Pastry and flowers need a different kind of protection compared to glass and ceramics. Your shipping and handling method will also affect your material selection. Foam and molded pulp are the most typical choices for products with primary packaging, which can break or sustain scratches and dents.

3. Review your budget

Your budget will determine the materials you can choose from. Ask your packaging designer or box supplier how they shock-proof your product if you prefer lighter, or lower-density materials, especially if you want to reduce your shipping expenses. 

However, the best practice is to follow courier suggestions for packaging to ensure your box and its contents can survive hazards like poor weather, accidental drops, and poor road conditions.

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4. Study your packaging’s environmental impact

The latest U.S. Environmental Protection Agency report citing 2018 data showed that 82 million tons of solid waste came from containers and packaging. In the EU, cardboard and paper contributed to 32.7 million tons of waste from 2009 to 2020, while plastic and glass came in second and third, with waste amounting to around 15 million tons each.

In light of these saddening figures, using biodegradable, compostable, and recyclable materials reduces pollution and can enhance your brand image. Paperboard, pulp, and mushroom inserts are the most sustainable choices. If you must choose heavier, less recyclable materials, promote your packaging’s re-use opportunities.

Promotional Insert

Discovering what promotional insert must go with your product depends on your:

1. Goals

Choose the insert type that will fulfill your business needs, which may be more customers, increased sales, introduction of a new product, or awareness of your online platforms.

2. Customer base

You can segment your clients and send personalized inserts based on where they are in the customer journey. For instance, a thank you card and an insert that tells your brand story are fitting for new customers. Meanwhile, discount coupons or loyalty program invitations can excite your regular shoppers.

3. Budget

Set your marketing budget first to see how much you can spend on materials, type of printing, special coating, or interactive tech additions.

Fragile Items That Benefit from Box Inserts

Chipboard, corrugated, and foam inserts can protect these delicate items that are at risk of damage during shipping:

• Electronics: smartphones, laptops, TV sets, computer monitors
• Glass: glassware, stemware (drinkware that stands on stems), vases, mirrors
• Ceramics: bowls, plates, figurines
• Artwork: paintings, photographs, sculptures
• Musical instruments: flutes, violins, guitars

Producing Inserts for Medication

For medication boxes, the U.S. Food and Drug Administration (FDA) has specifications for patient package inserts (PPI), which it considers a labeling method for patients and caregivers. According to its website, PPI must include information about the medicine, how to take it, common and serious side effects, and who should not take the medicine.

Except for oral contraceptives and medicine with estrogen, brands may voluntarily submit medication PPI to the FDA “on their initiative or by FDA request.”

Choose a Sustainable Custom Packaging Company for Your Customized Inserts

Read our A-Z guide to packaging definitions to help you get up to speed with industry terminology as you create your own custom boxes.

Packaging firms typically specialize in only a few materials for their custom packaging inserts so you must check if your supplier can produce the type needed for your mailer box, marketing kit, and subscription boxes.

Refine Packaging can customize box inserts for various products. Cardboard, corrugated, and foam options are available. We don’t make plastic inserts. Contact us for any questions or concerns about your planned box insert so we can help you arrive at a solution that will upgrade your packaging box’s sales potential.

The post What are Packaging Inserts? Intro to Types, Selection Tips, & Legal Compliance appeared first on Refine Packaging.

Packvertising had intended to be a separate and more cost-effective alternative to traditional ad placements. Brands included flyers, vouchers, and promotional stickers in the box for added ways to connect and engage with consumers.

When COVID-19 struck, social media became flooded with at-home unboxing videos. The trend elevated the packaging box as an extension of every product, coming under the same scrutiny as its content in vlogs and influencer videos. Many brands now compete by showing off their product’s primary and secondary packaging in paid advertisements.

In light of this development, you may wonder: is it really worth investing in not just branded packaging but ads that include your product boxes? How can you make your packaging ad-ready?

This article answers these questions as we discuss improving your packaging ROI through ad placements that feature your custom branded packaging.

What Is Packaging ROI?

Your investment in packaging includes payments for design, packaging material, printing, distribution, and promotional activities.

How to calculate packaging ROI

You can apply the basic formula for ROI in calculating your product packaging ROI. That is, divide your net profit—the amount you earned from an investment or the investment cost minus its present value—by the investment cost and multiply the result by 100.

ROI =  (Net profit / Investment Cost) x 100

However, other factors contribute to packaging ROI. They include the following:

Damage reduction

A solid, structural packaging design results in savings for shipping and replacement of goods returned due to dents, breakage, or other damage. By protecting fragile goods, you can avoid processing returns, which can run up to 59% of the item’s original price.

Improved environmental profile

A quarter of consumers prefer buying from brands that use sustainable packaging, which Statista lists as the second top consideration among American shoppers after coupons and discounts.

Higher sales

Consumers have become more careful about how brands influence their buying decisions. 82% of shoppers in a Razorfish poll said they favor brands that stand for a greater societal purpose, which brands can achieve through packaging that conveys their intended contributions to the community. Your sales performance after your new packaging design’s launch is a good indicator of your ROI.

Recurring customers

When shoppers are delightfully surprised or satisfied with their initial purchase, their positive experience leads to what is called a “brand halo” effect. As a result, they’re likely to buy again and tell others about the product. American subscription box companies combine the power of packaging’s visual appeal with anticipation in keeping and growing their client base, which stands at 61 million. 

Top 3 Reasons to Include Custom Packaging in Your Ad Campaigns

You can double the influence of packaging over your target audience in the following ways when you incorporate them in your ads:

1. Packaging enhances your social media presence

Before the pandemic lockdowns, businesses used packvertising as a standalone marketing channel. They relied on extra features such as multi-page labeling and inserts containing rebates, discount coupons, and product information to attract buyers and engage customers.

When self-isolation mandates took effect, brands didn’t only ramp up their shipping and delivery procedures. They also ensured that their packaging would make up for the excitement and pleasure derived from in-store shopping. Their strategy included packaging in their content marketing and advertisements, mainly on their target market’s preferred social platforms. You can apply the same tactic to your online promotions. 62% of consumers tend to buy products a purchaser features in an image or video post.

Although unboxing videos reportedly started as early as 2006 (featuring a Nokia E61 phone), the contemporary content creators’ commentary covers the entire package—literally—from the box to its contents and fillers.

2. Packaging helps manage your customer’s expectations about a product

Advertisements featuring your product with its packaging promote transparency. Such ads can promote trust if you’re selling high-end products. As they say: the higher the price, the higher the customer’s expectations.

Potential buyers discover the item’s dimension and how large—or small—it is compared to its box. These visuals are more mentally digestible and retainable than a written description.

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3. Packaging allows you to receive immediate feedback

Why not hit two birds with one stone by asking your followers to comment on your packaging when you publish your social media ad?

How to Optimize Packaging for Advertising Success

You can succeed at including customized packaging in your advertising strategy by taking these steps:

1. Conduct market research and analysis

Market research and analysis help you discover more about your target market, competitors, and the packaging industry. Your study should ideally give insights about:

• Who belongs to your target market and their pain points
• Where your target and existing buyers research to discover and learn more about products and services
• Which of your rivals does your target audience turn to for options and information
• What influences conversions and purchases among your target audience
• What aspects of your competitors’ packaging are working for them
• Whether there’s a demand for your business initiatives
• Underserved or unaddressed consumer needs your business can turn into a selling opportunity
• What’s trending in your industry in the buyer’s eyes
• Consumer attitudes toward a particular topic or consumer issue, a brand or product, and pricing
  

2. Identify your goals and metrics

Surveying your target audience and industry helps you define or clarify the objectives and success indicators for your packaging.

Goals should reflect what your brand identity wishes to convey—a message (such as your unique selling point) and emotion (your brand personality)—besides growth objectives, such as increasing awareness, loyalty, and referrals. Meanwhile, success metrics include brand recall, conversion, retention, and word-of-mouth.

3. Pick the appropriate design, packaging materials, and box style (Proceed to points 4 or 5 if you have existing packaging)

Your design, paper stock, custom box style, and coatings must suit your product type and function. For premium products, you may want to use luxury materials and extra features.

4. Design, test, and evaluate your packaging’s performance

You can use prototypes when testing your product packaging with small markets or focus groups. Gather people’s opinions through surveys or interviews so you can determine your packaging’s strengths and areas for improvement. Here are some tips to follow:

• Limit the number of questions to ask, as they are open-ended ones.
• Provide participants with a demo or prototype.
• Ask them how they feel about your pricing.
• Ask for their views about your competition.
• Give them a chance to air any questions, concerns, or other comments at the end of the questionnaire or feedback session.

5. Adapt your packaging-related ad materials to the requirements and expectations of each advertising method

Around 55% of B2B and B2C product suppliers’ marketing budgets go to digital campaigns. However, traditional channels like print, TV, and billboards continue to be viable options.

If you’re allotting a large chunk of your budget to online marketing as well, familiarize yourself with the image sizes for product photography and video lengths required for website or social media ads. Our cheat sheet below is a handy reference.

Besides great visuals, the best social media ads have a clear call to action so your followers know what to do next, such as “Buy now” “Add to shopping cart,” “Sign up,” and “Learn more.”

6. Include your social media icons on your packaging

Invite ongoing engagement with your customers by including your social media handles on your company info. Doing so can raise your chances of upselling opportunities and referrals. 

Social Media Ad Specs Cheat Sheet

Here’s our cheat sheet for social media ad specifications. Aspect ratio (x:y) refers to the ratio of an image’s width to its height.

Social Media Examples Featuring Product Packaging

Here’s how some businesses featured their personalized packaging in social media ads:

ThreadBeast

Streetwear brand ThreadBeast showcases their subscription boxes directly in their Facebook advertising campaigns.

Jam Cellars

Jam Cellars’ Butter Chardonnay brings on some “better beach time” based on the brand’s YouTube video featuring the wine with its bright yellow-labeled bottle, can, and packaging box.

Crest

This Instagram image ad of Crest 3D White Strips directs the platform’s users to Amazon.

Corkcicle

A TikTok subscriber included the packaging in the unboxing video of the insulated tumbler by Corkcicle, which she received on Mother’s Day.

Purolator Inc.

Purolator made a LinkedIn post to announce its limited-edition holiday boxes. Like the Canadian courier, you can end your written ad with hashtags to widen your reach. Although you can use up to 30 hashtags, marketers advise using only a few of them. Three to five are enough according to the Instagram Creators account.

Know Your Other Advertising Channels

Through market research, you can focus your ad budget on your target audience’s preferred channels. Nevertheless, knowing the various advertising channels below makes you aware of additional venues for sourcing product promotion ideas.

Moreover, consider that although the average American broadband-connected household has 13 connected devices, 28 million households can’t afford the fees for internet access.

Television

Advertisers forecast a 10.4% growth in ad revenues amid an expected increase of connected TV (CTV)—or traditional TV connected to the internet that allows video streaming and web browsing—adoption from 2023 to 2028. Moreover, 50% of Americans connect their smart TV or CTV sets through their in-built mechanism.

Minimum CTV ad costs range from $20,000 to $50,000.

Print

Newspaper and magazine ads, flyers, and posters are all part of print advertising. Their tangibility gives them an edge over online adverts, the oversupply of which has taught netizens to ignore their presence, resulting in so-called “ad blindness.” Moreover, internet users can use ad blockers for privacy. Top Media Advertising reported that a digital ad’s effectiveness rises 400% when combined with print ads. 

Newspaper ads can cost between $50 and $2,700 and up for full-page ads.

Outdoor advertising

Billboards and public transportation ads are examples of outdoor advertising. Billboard fees—which cover four weeks—are worth $850 (for static) or $2,100 (for digital) on average. Meanwhile, transit advertising shares the same average cost as static billboards.

Email ads

Your brand can place an ad on a third-party email newsletter in exchange for an endorsement. The sponsorship cost depends on the newsletter’s industry, subscriber count, and audience engagement. Advertising charges can start at around $15 to $30 per sponsored email. 

Make Your Custom Box Packaging Ad-Ready

Selecting an expert custom box manufacturer with an eye for design is crucial when you decide to make product packaging design a part of your advertising projects. Your box provider should help deliver what you promised consumers in your image or video ads in whatever medium.

Refine Packaging can print branded boxes that will delight your customers beyond what they see in traditional or digital ads. Our happy customers can tell you all about it.

Moreover, our seasoned in-house design team can ensure that every step in your packaging development journey with us targets optimal client satisfaction from discovery to conversion. Contact us today to request a free consultation about your ad-ready packaging requirements.

The post How to Increase Your Ad Campaign’s ROI By Showcasing Custom Packaging (6 Steps) appeared first on Refine Packaging.

Technical packaging terminology can be difficult to understand, even for those in the field for years. If you need to learn about the jargon and terminologies that are commonly used in the packaging industry, this is the guide you need. 

Why Are Packaging Definitions Important to Know? 

By understanding packaging definitions, you’ll save time, communicate more clearly and effectively with your team, and build a stronger reputation and overall custom packaged product. 

The Individuals Who Should Know Packaging Terms  

Ultimately, custom packaging and package design takes place within a company or with multiple degrees of external packaging engineering, often requiring support from independent contractors, consultants, vendor evaluations, independent laboratories, contract packagers, total outsourcing, graphic designers, among other disciplines. Here is a list of professional that should know packaging and printing terms to work more efficiently: 

• Packaging designers 
• Customer service representatives of such companies 
• Brand managers 
• Packaging technicians 
• Material scientists 
• Printers and press operators 
• Packaging engineers 
• Prepress technicians 
• Production managers 
• Ink technologists 
• Finishing technicians 
• Packaging consultants 
• Quality control and assurance personnel 
• Supply chain managers 
• Sustainability managers 
• Machine operators 
• Technical support specialists 
• Regulatory compliance officers 
• Sales and marketing professionals 
• Procurement and purchasing managers 
• Product development managers 
• Artwork coordinators 
• Brand strategists 
• Graphic designers working on these projects 
• Research and development teams 

Without further ado, let’s dig into our complete glossary of packaging definitions from A to Z!

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Numerical Terms

0100 In The Industry: The type of sheets and rolls you can use for commercial purposes. It refers to the types that work for only one side.  

0200 Slotted Boxes: A type of box that is used for packaging purposes. It comes in the form of top and bottom flaps that are stitched or glued.  

0201: A standard regular box with outer flaps that meet the top and bottom for sealing. 

0300: A type of box with a telescope style and more than one piece alongside a lid.  

0500: A type of box that carries several liners or pieces and slides into each other in multiple directions as well. 

0900: This jargon is used for treatments that you can add inside your boxes in the form of partitions, pads, and liners. They work as a singular item; you can also glue them as one item. 

0700: This type of container has one piece; you would ship them in flat form. At the same time, they are ready-to-use types that need a very easy and simple assembly. 

0600: This term is used for rigid style processes that normally have two pieces that are separate. You can switch them together before they are used, and they are known for being large industrial types. 

0400: This is another type of folder box and toys that have pieces of box and hinges. At the same time, they come with interlocking tabs. 

3PL: Acronym for third-party logistics.  

Terms Starting with A

ABS: A logistic that you can create with injection molding and has the ability to give you rigidity and toughness. Although it is a great material that you can use for your packaging, it may be expensive. 

Accelerated Test: A test that allows you to find out about the strength of a coating or a box. The main purpose is to test products in shorter intervals that may occur than in real life. 

Acid Rain: This refers to a mixture of wet and dry deposition that you can have in that atmosphere. This table is important in the packaging and printing industry as well. Acid rain can cause issues to the sources that help the industry create raw materials for their processes.  

Acrylic: A type of thermoplastic material you can get from the polymerization process. So, it is a packaging method that can help you get perfect results for your needs.  

Acrylonitrile: That can provide you with transparency, resistance, and rigidity. There are multiple features it can provide in comparison to its alternatives. 

Additive: The additive is a type of packaging or printing material that you can use to get a certain result for it. 

Adhesive Bleed: It can help you get results against a label material being too pressure sensitive. Multiple scenarios can cause it, like excessive roll winding tension or cold flow. 

Aerosol: This term is used for a range of containers that have specific criteria to meet to get this name.  One of the features they must contain to have this name is a pressure-resistant container that is also gas-tight. Such a box should also have a desired product. 

Aerosol Components: This system is used for liquefied or compressed gasses that you can pack with pressure propulsion containers. This method aims to bring enough pressure to get discharge from a valve. 

Aerosol Services: These are filling arousal products that you use as original formulations and can also be customer supplied.

AlphaSeal: This term is used for units that come with the help of getting a folding box board or virgin pulp wood. There are stringent requirements to meet the standards of these products for the food industry. There is a complete range of materials you can use, like aluminum foil. 

Alternative Fuels: Fuels used in the packaging industry during shipping and transportation. 

Amber Glass: It is a type of brown-colored grass that is used for multiple types of packaging processes. One of the main features of this material is the reduction of light effect on the products packed inside. 

Anneal Bubble Pack: A type of temperature process you can use for creating glass products with the use of stresses and strains. You can use natural and uneven cooling for it.    

Antioxidant: A type of chemical substance you can use for the purpose of preventing the effects of oxygen on plastic material. Such an oxygen attack can cause brittleness in plastic products and reduces their likability and features.  

Anti-Skid Corrugated: A type of corrugated board that comes with chemical treatment and an embossing effect. The benefit of such boxes would be a stable palette and unit load.  

Additive: A substance that you can apply to the surface of a plastic product that you can add to it. The main benefit you get from this one is getting rid of electrostatic charges in your products. 

Applicator Cap: A type of clay closure that you can add to a packaging box to apply content to them, such as grease spouts or daubers. 

Applicator Rod:  A type of short glass rod, which comes in the measurement of 2 MM to 4 MM in diameter. You can use it alongside an applicator cap that can help cut a cap.  

Assembly: A process in which you combine different box elements into one product. The use of such procedures would be to avoid any contamination inside your box. 

AQL: Acronym for the acceptable quality level of a box. This is the maximum percentage move or proportion of a variant In the units that you get with a certain production. The quality assurance department ensures that this variable is under certain guidelines. 

Aromatherapy Packaging: These are the items you can use for packaging aromatherapy products which can also be aluminum bottles, candle holders, and others. 

Aseptic Packaging: A technique you can use to place a product into a box with sterilization kept in mind. The purpose of this process is completed when you get sterilization for your product and the box. Another benefit you get from this packaging product is that there’s no refrigeration requirement for such products. This also applies when the package seal is broken.  

Ampul: A type of smaller container that you can make from glass or plastic tubes. You can draw it into a stem and close it by fusion once you have filled it. You can use a bottom that may be flat and can also draw out as you require it to.  

Ampules/Accessories: These are ampules and also accessories that you can find in the form of breakers, sleeves, and others.  

AN: A material that comes with rigidity, excellent barrier properties, and transparency. This material is used for thermoforming as well. 

Autoclave: A type of pressure vessel that allows you to standardize packages with the help of high-temperature steam or vapor.  

Average Wall Thickness: A type of measurement that you find by measuring the thickest section of a box wall and the thinnest one. Then you divide them into two to find out this measurement.  

Avoirdupois Weight: A system of weights you can use for the purpose of measuring goods. But you are not supposed to measure precious metals and drugs with this unit.  

Animal Healthcare Products in Packaging and Printing: Products that are used for healthcare purposes and come in the packaging category. Injection-molded items are a common example of such packaging products used in the animal health sector.  

Aerosol Components: A type of material that is used for the purpose of creating bottles and boxes. For instance, extruded aluminum containers over caps and closures.  

Autoclavable: Products you can produce from resins and give you the ability to bear up to 250 degrees of temperature for up to 45 minutes. 

Abrasion Resistance: The endurance of a packaging material against scratching and wrapping. This term refers to how strong our packaging material is when it comes to such issues from the use of products that come from them. 

Across Flute: This term is used to measure edited materials as it is a unit for their measurement. 

A-Flute: A type of corrugated flute that is thickest in their category. 

Air Freight: A term used for the products you transport by air. It’s important to have special considerations when packaging such products, such as the sensitivity of the goods, their dimensions, center of gravity, and mass.  

Aluminum: A common material for packaging purposes, known for being lightweight and non-toxic. 

Allocated Inventory In Packaging: The material quantity that a department has been assigned for their production. 

Adhesive: A material that helps bond multiple surfaces into one. 

Anaerobic Digestion: Part of biodegradable waste treatment that helps reduce landfill gas emissions into the atmosphere.  

Anti-Scuff Bicell: A type of basal sheet that you can use without any woven fabrics. These normally work for the outer surfaces of the item and can help against damage to that product. 

Antistat: An anti-static type of packaging that helps avoid any static current in your packaging. This method can help reduce the chances of product damage due to this issue. The full form of this word is anti-static. 

Artwork: This term means the logo or unique design that you can create for your packaging, which are typically associated with specific artwork guidelines.  

Automotive: This term is used for cars and similar vehicles that may be considered in the packaging industry.  

Astraboard: A type of polypropylene that is used inside cases and is famous for its strength and lightweight. 

Attenuate: Reduction of force on products that are sensitive to vibration.  

ATA: Abbreviation of an association that promotes the safety of your case and packaging specifications. The basic functionality of this association is to promote the safety of these products during air transit jobs. 

Terms Starting with B

Backing Liner: A type of paper material you can use to eliminate surface irregularities in packaging products. At the same time, it has the ability to be resistant to water and carry extra strength. 

Banding: This type of machine can help improve the level of security you can have with different items.   

Back Off: Loosening a cap that may occur due to improper cap application torque.  

Backing Liner: A type of compressible paper material to which you can attach the liner. This paper allows you to get rid of any regulation regularities that may exist on the sealing surface. At the same time, you get better strength, appearance, and resistance against spoiling factors. 

Baffle Mark: A type of bottom defect that may occur due to a seam coming between the baffle and the blank mold. 

Bag-In-Box: A type of sealed plastic bag that you can find inside a rigid outer box. The most common use of this one is for packing liquid products that can be of different viscosities. 

Bags: When we talk about bags, there is a long list of products that you can find in the packaging industry. These can be poly bags, mailing currency, anti-static, and many other types of bags.  

Bail: A type of wire handle that allows you to carry a product inside a box. You can weld these two to the opposite sides of boxes to get better results for carrying purposes.   

Barrier Material: A term used to classify packaging materials that offer protection for the environment. You can find these materials with the properties of having pores. At the same time, this helps remove passage of microorganisms, which helps prevent contamination in the boxes.  

Barex: A type of polymer that you can make out of Acrylonitrile. You can also have methyl acrylate and butadiene in these. You can get impressive gas barrier properties and chemical resistance with these. At the same time, it provides you with a good impact. 

Barrels: Barrels are a common type of garden, food, storage, or wine type of containers, which can also be made out of plastic. 

Barrier Material: Any type of material that can help reduce the chances of passage of moisture, gas, and other problem-causing factors into the packaging. 

Baseline Performance: Standards that industry manufacturers adhere to for comparing the performance of their products. 

Bead: A type of narrow and round projection that you can find above or below the surface of a packaging box. 

Bent Finish: A type of finished defect that normally has a bent or crooked appearance on it. You can also call it a crooked finish, in short.  

Barcode: A type of code that can help packaging and printing professionals to understand different aspects about products. For instance, it can help with the SKUs of the product. 

Blown Glass: A term for containers that are created from molten glass. The use of air pressure in this process is a prominent factor that helps create the required shape.  

Blushing: Widening or discoloration that may occur in a plastic bottle. The reasons behind this event can be physical or chemically induced phase separation.  

Board: A heavy-weight thick sheet of paper that can also be created from other fiber substances.  

Boston Round: A style of portal which has the features of a cylindrical shape and roundness. The most common use of this container is in the Pharmaceutical industry. 

Beacon: A network of high-growth businesses also famous for their positions. 

Blank: A piece of corrugated box that has been prepared for making a box. Normally it is in a cut-and-scored form. 

Beers Tray: A type of folding tray that is made of corrugated material. You can find it to have glued corners, and it is quite effective for shipping and storage purposes. 

Bevel: A type of edge of container structure that does not have a 90-degree angle to the container.  

Bins: Boxes used for the purpose of storage of hardware and small parts. You can find them in the shape of corrugated cardboard and recycled plastic. Also, they are useful for shelving and hanging from panels. 

Bioburden: The relative number of microorganisms that you can find for a product at a specific time. This measurement may also apply to the level of microorganisms that you can find in a specific area during air sampling.  

Biofuel: A type of fuel that you can get from organic matter and not fossil products. 

Bird Swing: An edge oversight defect or a string of glass you can find inside a bottle. 

Black Spots: General defect or a small black speck that you may find inside a glass bottle or box in the packaging industry. 

Blake: A certain type of style of straight oblong bottle used in the Pharmaceutical industry. You can also call them space savers and wide-mouth packers. 

Bicell: A plastic sheet material brand you can consider to be a quality product. You can use it as an alternative to Correx. 

Bitmap: A type of digital graphic that is based on pixels normally. They have very large files, and you cannot resize them without losing their quality. 

B-Flute: A term that refers to a corrugated flute that has 1/8th of an inch. 

Bleached Pulp: A type of pulp that you can get by oxidizing chemicals.  

Bott: A term for an Aluminum case manufacturer in the packaging industry. 

Blister Packs: Blister packs are a common type of packaging made from transparent molded plastic, providing a tamper-proof solution for sensitive products, such as for medical and pharmaceutical product packaging.  

Blisters: Blisters are quite different from a blister pack, as blisters can be inside a glass in the form of a bubble. 

Blow Molding: A process that you can use to create plastic containers and bottles. This process also involves molding into two halves of a mold. At the same time, air pressure is used to create mold cavities in products made with this process. 

Blow Pin: A part of tooling that you can use for creating hollow objects or containers with the help of the blow molding process. You can consider it a tubular tool that allows air pressure into a container to shape the mold you want. 

Biodegradable: A material that can decompose in natural conditions. The factors that degrade it are bacteria and other living organisms. 

Blow Molding: A type of process that you can use to mold plastics. There are three main types of this process which are injection, injection stretch, and extrusion molding.  

Bondline: A term for structural parts of a packaging product, including the adhesive part. 

Board: This term is for a thick type of sheet of paper that comes in different variations. Cardboard, containerboard, and fiberboard are 3 common examples of this type.   

Bonding: A process to combine different pieces of foam or plastic. The use of this process allows you to get desired thickness and shape of your packaging products. 

Board Grade: The type of rate that you can give to corrugated boards on three different elements. 

Branding: Branding is a unique aspect or design found on your packaging boxes – such as a logo, color scheme, pattern, icon, slogan, or symbol – that helps people quickly recognize a specific product or suite of products. 

Break Pack: A type of transit container that can be a corrugated case. 

Bubble Pack: Type of package used to protect products inside your packaging. The basic mechanism of this pack is to create a cushioning between the product and potential damaging factors. 

Bottom Plate: Part of the mold carrying heel radius and helps to push up the box. 

Boundary and Scope: These are the two terms you can use for the measurement of project parameters and help define attributes and conditions for them. 

Bruise Check: A side effect or edge that may appear on the side of our product. 

Bulged Finish: A type of finished effect that may be blown out of shape during the production of a box. 

Bung: A type of plug you can use to close a barrel. You can also try using it for closing a drum bunghole. 

Burn Line: A type of dark streak of material you can have inside a plastic bottle. It can result in the decomposition of the material. 

Butterchipboard: A type of pigmented chipboard popular for having smooth sides. You can use it for laminating aluminum foil and quote it with a release quote. 

Buttress Thread: A design of a thread profile that can take certain forms, like a right triangle or a slightly different form.  

Brush Marks: A general defect that can be on the side of a box. Such artifacts may also appear on the neck of a packaging box. 

Brushes: Common packaging equipment that you can use in multiple activities. For instance, you can use them for cosmetic dental, medical, or other applications. 

Terms Starting with C

Capacity: The total volume of space a container can offer for a product that you want to store inside it. 

CAD: This term stands for the computer-aided design you can use in the form of electronic design automation. You can create them in the form of interactive engineering drawings with the retrieval and storage processes. 

CAM: This term is used for a process in the manufacturing of these products. You can use this one to feed data into machines and manufacture products with this data.   

Cap: Cover of a bottle or any packaging that keeps it sealed. Using this part of your packaging ensures that you avoid any type of adulteration into it by keeping it tamper-evident. 

Canning Supplies: Terminology for mason jars and closures. 

Carboy: A type of bottle or other that you can make out of clay, plastic, or metal. Notable for its ability to contain a capacity of three to 13 gallons, used for shipments of spring water and comparable resources.   

Catalyst: A type of chemical substance that can improve a chemical reaction but does not take part in this event. 

Cavity: The process of plastic blow molding, which works to provide the body of the container. 

Carry on Approved: A type of case you can use to meet the luggage requirements for your airline hand luggage needs. 

Chemical Block: This term is used for a form that produces a block of chemical resistance. 

Chop Edge: The chopping-edge is the length of the board or the sheet you use for packaging products.  

CDA: This type of agreement ensures that different organizations do not disclose certain information about certain commitments.  

Coatings: There are several types of specialist coatings that you can use on corrugated boxes. These coatings can help you get different types of benefits like waterproofing, anti-corrosion, and other effects. 

Cobb Test: This type of test allows you to understand the total amount of water a certain material has absorbed. 

C-Flute: A type of corrugated material that can help you get crush resistance. At the same time, this material can offer great printing properties.  

Coldset PVA:  This type of adhesive material can become liquid when you heat them to 60 degrees. On the other hand, it will lose fluidity under 20 degrees.  

Collapsible: A type of box that you can fold to ensure that you can easily bulk transport them.  

Conductive: A type of packaging that can offer protection against static currents.  

Corrispring: A type of material you can use as an alternative to foam and polystyrene cushioning often considered for its eco-friendliness. 

Corrugator: This term is used for an industrial machine that combines various paper types to create a new type.  

Corrust: A special type of coating you can use to avoid cohesion corrosion. Its main uses for protecting metal products for both storage and transit processes. 

Corstat: A type of carbon-based coating that you can use for corrugated cardboard. Its ability to get rid of static current makes it important for the packaging and printing industry.  

Corstat Container: Boxes, picking bins, and trays that have anti-static coating on them. 

CQV: Acronym for commissioning, qualifying, and verifying. These management methods ensure that packaging systems and machinery are kept in the best conditions. 

Cradle: Corrugated cardboard inserts and fittings that you can use to protect during shipping. 

Corrugated Material: The main feature of this material is its shape which allows you to get a lot of strength and stability against difficult conditions for packaging products. It carries ridges and grooves that can help improve the ability to provide strength. 

Corrugated Board Material: The main feature of this material is containing fluted paper sheets.   

Containers For Shipping: A type of container that you can use for shipping purposes. 

Contract Packaging: A 3rd party packaging company that provides you with human resources and packaging boxes for your business.  

Countertop: A type of displacement for retail packaging. You can consider them similar to shelf-ready boxes. 

Convertor: Companies that convert raw materials into packaging products. 

Copolymer Resin: A type of plastic material that is famous for its flexibility and toughness. At the same time, it has a great ability for transparency and clarity. 

Cores: Manufactured from wood pulp fiber, the fibers are wrapped around a rod in a spiral to create a tube shape. For the size of the core, consider both the core’s diameter and length.

Corner Blocks: Corners that you can use for form packaging. The main purpose of peace products is to help reduce the chances of product damage during the shipment process.

Correx: A type of twin-walled plastic that has multiple applications in the packaging industry. 

Corriflute: This term is used for Correx plastic material as a second name.  

Carton Board: A type of material that is stiffer than a board. You can use it for its ability to avoid compression and moisture issues. It has the ability to resist both of these issues.  

Closed Loop System: This term is used for an industrial system that carries zero waste and can reuse and recycle all the materials it uses for production. It can even do the composting processes to improve the eco-friendliness of your methods. 

CNC Routing: A process that allows for the usage of different materials. The main benefit of this method is the use of computerized devices. 

Closures: A type of device or technique that you can use for sealing packaging boxes. There are some common techniques for this purpose, like stapling, glowing, and tapping. 

Case Making: Case-making machines are the equipment you need for making a computerized setup.  

Clean Room: A type of assembly and packaging service among the facilities of packaging and printing. The purpose of this facility is to get rid of any contamination during different procedures. 

Case Sealer: A type of manufacturing machine that you can use for sealing and closing the flaps of any boxes. You can use glue and tape to make sure these packaging boxes are sealed well. 

Castors: A type of set of small wheels that you can use for the movement of different objects in the packaging process.

Clay Coat: A thin layer of clay coat that you can coat onto corrugated boxes. This is a method that can help improve the printing surface of this material. One of its common uses is on unbleached kraft paperboard.  

Crash Lock: A box style that allows you to lock its base. The main benefit you get from it is no need for tape for its interlocking system. 

Cratering: Small and thin spots where you can find bubbles in packaging products that you code with paint or dye. 

Crazing: Cracks that can come under a plastic or glass layer. 

Creep: A type of deformation that occurs progressively in packaging material. It can be caused by stress; anything or any factor may apply to it. 

CSI: A company that can project development and specializes in producing corrugated packaging. 

Cushioning: A type of packaging element that allows you to protect fragile products during delivery and transit. 

Cycle: The number of times you can get usage from a packaging product, used for reusable packaging containers.  

Cushioning Curves: These indicate materials that provide you with different levels of thickness. 

Cushioning Bicell: Foam laminate which allows you cushioning properties. At the same time, you get anti-abrasive features with this material. 

Creasing: Folding lines that you can find in packaging that allow you to allow the package to be folded and cut as desired. 

Terms Starting with D

Damage Burst: Term for packaging containers that may burst or split owing to their exposure to too much pressure. 

Declaration: The total amount of shock any packaging product can handle and endure. The main criterion of its measurement is the product should not get damaged by any force applied to it. You can measure it in G force. 

Deckle: The width of the board that you can run on a corrugator.  

Decorative: Aspect of finish used to identify color and printing of a packaging product. 

Demo Case: Cases you can use as a demo during your presentation in the sales meeting or a sales pitch. 

Density: The weight of a gas, solid, or liquid that you can measure in the unit of grams per cubic centimeter. 

Desiccant: A substance that you can use for drying purposes when you need to try water vapor. The main purpose of this is to decrease and control humidity inside sealed packages. You can use multiple substances for these many of these are calcium oxide. 

Design: A packaging design includes drawings and specifications of a packaged product. These specifications help you determine what a box will look like and how it will be constructed as an end product. 

Die: A die is a special type of packaging tool that allows you to customize your packaging products. You can create customized dyes to achieve a certain type of box design and other specifications. 

Die Cutting: A process that allows you to stamp the cuts and scores that you want to add to a packaging design. 

Distributor: Supplier of merchandise or products to a retail seller, who does not use any products but works as a reseller provider. 

Dividers: Devices that separate different sections of a container to ensure they get good protection. 

Dolly: A small type of device that you can use for moving heavy objects. It has a setup that is fixed on builds and allows you to move heavy objects easily. 

Drawing: Creation from an art designer or packaging engineer used for technical purposes.   

Drop Test: Test to find out the durability and capabilities of a packaging box.  

Dump Bins: A type of point-of-sales packaging that allows you to keep different objects disorderly.  

Dunnage: A type of material that you can use to support the protection of packaging against different contaminating factors. Moisture and damage are two factors they allow you to avoid. 

Duplex: A type of paperboard you can make out of two layers, commonly used for coating material to gain resistance against water. Often used for pharmaceutical industry paper cups and many other applications. 

Double Walled Board: A combination of corrugated material layers to make them one. Using this method allows you to get extra strength for your packaging boxes. 

Digitization: A process that allows you to convert data into digital format for packaging and printing purposes. 

Dimensions: The length, depth, and height of a packaging box. 

Direct Food Contact: Direct food contact is the physical contact of any material with food. There are certain regulations that must be followed if you are packaging a product with direct food contact. 

Displays: Type of packaging used to showcase a product or merchandise at the point of sale, which can be made from corrugated material. 

Terms Starting with E 

Ecommerce: Ecommerce or electronic commerce is a term that is used for selling products online. If you provide packaging or other products through the internet, you are in the ecommerce business. 

Ecommerce Packaging: The packaging boxes used for ecommerce purposes are called ecommerce packaging. The purpose of these boxes and packaging is to keep your product safe during transit. 

E-Flute: A type of material that allows you good crush resistance. At the same time, it offers you great quality printing.  

Egg-Box Foam: A type of form that you can use in packaging. A main feature of this one is being flat from one side and grooved from the other.  

Electrostatic: A unit of the decay rate electrostatic charge. 

Embossing: A type of effect that allows you to create raised design or lettering on a packaging material surface. 

EMC: Acronym that stands for electromagnetic management coupling. You can use this term for a case or product that helps you manage electromagnetic energies in packaging and processes. 

Emulsions: A type of topical public quoting which is famous for being water-soluble. At the same time, it would be quarter resistant when it is dry. 

End Caps: A type of form question cushioning that allows you protection for the product you pack inside a corrugated box. 

Environment Agency: Environment agencies work to improve the regulations set for waste production for packaging.  

EPS: Acronym for expandable polystyrene, which is a foam that allows you good thermal insulation and helps you with high impact resistance. You can use it in the construction and packaging industries alike. 

ESD: Acronym that stands for electrostatic discharge, which can be a common problem for packaging products. 

ESD Anti-static: A type of cortex that allows you to store equipment from entering a packaging box or other product. 

ESD Shielding: A type of conductive material that allows you to resist electrostatic charge in packaging. 

Estimate: The total amount a company calculates to produce packaging boxes.  

Extrusion: A type of method used for producing plastic bottles.  

Extrusion Profiles: Term for extrusions of shaped products, which you can get in multiple configurations. These shapes come in box solid and hollow forms. 

Ethafoam: A type of semi-rigid packaging that allows you medium-density lightweight. At the same time, it is quite flexible. 

Euro Box: A tough and durable storage solution that you can get in standardized sizing. You can get these in warehouse facilities.  

Euro Container: This term is used alternately for Euro boxes, as mentioned in the previous section. 

Explorer: These are military-grade cases that reproduced in Italy. 

Terms Starting with F 

Fabrication: The process of manufacturing, often used as a packaging or printing term. 

Falling Dart Impact: A traditional method used to evaluate the strength of plastics. 

Faraday Cage: A type of enclosure that you can use for blocking electric fields. You can find it in the form of conductive materials. Also, they are available in the form of a mesh of such materials.   

Faro: A type of digitization device that allows you to find different computerized versions of a small object used for packaging. 

Fatigue: The deterioration of packaging boxes in use. You can use this term for products that can be used repeatedly.   

Feasibility Study: Studies to determine if you can get certain results from a particular process, as well as what adjustments to the process are needed to receive the desired results.  

FEFCO: Acronym for an organization that sets standards for design patterns for corrugated products in packaging.  

Fiber: Fibers are the smallest unit of material that creates a packaging box., also known as molded pulp. 

Finish: A type of coating or print that you can use on packaging products. There are multiple benefits of these you can have for your packaging products. For instance, it allows you to get rid of any chances of corrosion.  

Foam: A substance that is created through a process of trapping gas pockets inside a solid material. There are different types of these that you can find, like XPS foam and Polyurethane. 

Foam Lining: A type of foam liner that you can use inside a case to get protection for your packed products.  

Folding Carton: A paperboard product that you can fold, print, and laminate. Also, you can use it by cutting and gluing, and the main purpose of this product is the transportation of products.  

Forme: A type of metal cutter that you can use for cardboard scoring. The purpose of this cutting can be die cut finish.  

Fulfillment: The use of third-party warehousing for your inventory services for your packaging production. 

FSA: A food standard agency determines different standards for shipping food products. 

FSDU: A type of display unit you can use for retail packaging products. 

Fittings: A range of fixtures that you can add to cases and can be made from plastics and steel.  

Flatbed Die Cutting: A process you can use for creasing, cutting, and embossing sheets. You can use this press this die on a material that you can find on a flat surface.  

Flat Pack: A type of packaging that you can use for shipping purposes. The main feature of this type is that you can use them as a flat box during such processes.  

Flood Coat: Term for when an entire surface will use a dye or color. 

Flute Direction: The literal direction you can add inside a corrugated box. You can have two types of directions here, vertical and horizontal. The main feature of these is to get strength for your boxes and other packaging products. 

Flute: Paper layer that allows you to get more strength when added to a certain corrugated board. You can get more rigidity for your product with these as well.  

Terms Starting with G

Glued: A process that allows you to connect different materials into a box. For instance, different sheets of cardboard can be glued together with wood for strength to your boxes. 

G-Force: A type of measurement that becomes the reason for the weight of a product. You can define it as a weight per unit mass.  

Gloss: A type of coating that can help you get higher reflection for your packaging boxes. A big feature of this coating is a good color and contrast definition for your boxes. 

Terms Starting with H

Hanging Tabs: A type of part that different boxes can carry. The main purpose of this part is to allow you to hang your products packed inside these boxes for display. 

Hardigg: Molded equipment cases used to transport fragile and delicate equipment.  

HDPE: Acronym for high-density polyethylene. You can use it for blow molding, which allows you resistance against cracks and also provides stiffness. 

Heat-Seal: Common method to seal multiple surfaces. 

Hermetic Seal: A type of seal you can use when in need of the ability to avoid leaks. 

Hinged End Cap: Similar to standard types, however, the main difference is hinged end caps do not involve any bonding feature. 

HIPS: Acronym for high-impact polystyrene. The multiple features of this material include cost-effectiveness and resistance against impacts. At the same time, it is quite easy to fabricate this material, making it a low-cost option. 

Hot-Melt Adhesive: Term for hot glue, which is famous for being solid at room temperature. On the other hand, you can liquify that by heating it. 

HPX Resin: A type of high-performance resin that is a polypropylene copolymer. 

Hybrid Pack: A type of packaging that uses both corrugated and rPET materials. 

Hand Erect: Term for a packaging type that you can assemble by hand. A common reason to use this type of packaging is the complexity of a packaging box design. 

Hand Holes: A type of space you can live inside a box for the purpose of its movement and handling.

Terms Starting with I

Impact Strength: The ability that a box carries against any mechanical shocks.  

Imperial: The traditional unit of measurement that you can replace with metric. 

Inert: An object that does not cause any reactions. 

Injection Molded Case: Term for the production process of certain plastic packaging boxes. 

Inkjet Printing: One of the most common types of printing that uses pigmented or dyed printer ink and the creation of images, letters, and other objects.  

Inline: A type of die-cutting machinery. 

Inline Wheels: A type of equipment that you can use for the purpose of easier movement of larger cases, insert supply chains, and other processes. 

In-Mold Labeling: This process allows you to place preprinted labels into the plastic mold. This process is done into the mold before the injection process is done into it.  

Inside/Outside View: Inside view refers to the way a package is designed. On the other hand, the printing process of artwork and text is viewed outside the boxes. 

Integrated: Plant that creates both the raw material and the products created from those raw materials. 

Integral Hinges: Type of one-piece molding is done for cases, and hinges are an important part of this process. You can keep in mind that you can inject two parts of a hinge if you want a cost-effective solution. 

Internal Dimensions: The dimensions of a case or box that you get by measuring it from the inside. Just like other box measurements, you keep depth, height, and width in mind during this measurement. 

Inter-Stacking Pattern: A mechanism that you can use to stack cases on top of each other with ease.  

Inventory: Materials and equipment that are meant for the purpose of reselling. 

IP Rating: The effectiveness level of a claim without any closure, measured against foreign objects.

ISO: Acronym that you can use for the international standards organization. 

ISO 14001: The environmental management system that allows you to set the framework for this purpose. The system is used for companies to adhere to and ensure environmental management. 

ISO 9001 Certified: Certification that a company has met the requirements of this ISO system. 

ISTA: Acronym for the international safe transition, which is responsible for setting international safe transit systems. Also used to improve your logistics for your international trade. 

Terms Starting with J

Jigsaw Packs: A term referring to cushion packaging that allows for the positioning to be logged alongside one another.  

JIT: Acronym for just-in-time inventory system, which is a management strategy that aligns raw-material orders from suppliers directly with production schedules.

Terms Starting with K

K470: A type of lightweight aluminum protective case that is also rugged. This case data test is ATA approved. 

Kanban: A Japanese manufacturing system in which you use the scheduling process. Also, you control the inventory system with the supply chain.  

KD: Acronym for knocked down, which means that you are sending boxes or cartons in a flat form. This works for the boxes to get stored and shipped. 

Kiss Cut: A term that refers to a form of die cutting in which you do not cut the top layer of the material, while leaving the bottom of the material attached. 

Kit Skip: A packaging form that sports teams can use to transport their kit, mostly made from aluminum.  

Korrvu: A type of packaging that allows you to use films inside corrugated outers to help keep your products safe during transportation. 

Kraft: A type of paper colored brown and made from paperboard. The process of its manufacturing has to do with virgin pulp.  

Terms Starting with L 

Labels: Informative document you can attach to a product which may also include bar codes.  

Label Panel: The section of a box where you can add labels to it. 

Laser Etching: A type of engraving method in which you can make designs and other elements with the help of lasers.  

Layer Pad: Used inside cases to divide layers of stacked products such as cans, bottles and other rigid packaging, used in the rigid layer separation process. 

LD: Acronym for low density. 

Lead Time: The time that it takes you to get your order from a manufacturer. You can measure it by starting from the time the order has been received till your customer gets the product.  

Lid: An attached top that you can use to enclose your contents. This type also has the feature of being removable.   

Lightweighting: Reducing the total amount of material used on a particular box for manufacturing to reduce the weight of a box, as well as reduce costs. 

Liner: A part of paper material that works as a component of a corrugated board. You can use inner and outer lines that give you higher-quality features. For instance, you can use them for the print finish.  

Line-Side: The type of packaging in which you handle containers. The main purpose of these will be your transport components to your assembly lines. 

Lithography: The printing of flat services in which you use plates. Also, you can find it as one of the most common and useful types of printing. 

Litho Laminated Print: A type of high-quality printer in which you can also add a press with a corrugated board.

Terms Starting with M

Machine Erect: A type of line of packaging which you can use as fully erected by a mechanical machine.   

Manufacture: Producing products on a large scale, typically through either the use of machinery and/or manual labor. 

Material: A substance of matter from which you can produce a product. 

Materials Handling: A system you create for storing and retrieving materials. You can use this system for distribution and manufacturing processes. 

Matte Finish: A type of coating that allows you to create a surface that absorbs light. As it is a coating, you can apply it to the surface of a packaging box. 

Max Case: A case you can use for military and minding marine industries. 

Mini Bag: Bag used for small samples for a serious picture or presentation.  

Mission Critical: A certain act or event that is essential for an organization. It can be any act or event you need to perform a certain task. 

MLT: Acronym that stands for manufacturing lead time, which is the total time of the production cycle till the finish. There are multiple terms that are used to represent different periods of this total term, including move times, inspection, set up times, and order preparation time.

MM: Acronym for millimeter, which is a type of unit you can use for the measurement of different packaging boxes. 

Monomer: A type of chemical that you can use for the purpose of packaging production. The main feature it provides is its reaction with polymer. 

MOQ:  An acronym for minimum order quantity, which refers to the lowest quantity that a supplier will accept to place an order.  

Mold Seam: A vertical groove that you can find at the mold halves, also referred to as a parting line. 

Multipoint Gluing: The points where you apply glue to two intricate designs.   

Multi Trip: A type of packaging that you can use for multiple trips. 

Multi Up: A type of design in which dyes and presses are designed.   

Terms Starting with N 

NATO Part No: NATO stands for North Atlantic treaty organization, a military alliance. This jargon represents a digit code used for identifying material supplies standards. 

N Case: A cost-effective version of smart cases which you can use for presenting and pitching products and their samples.  

Nesting Containers: The type of containers you can design with sloped side walls. This allows you to stack them on each other when empty, saving a significant amount of space. 

Nomar: A type of abrasion-resistant coating you can use for being water-based and can also be glued. 

Terms Starting with O 

Offset Litho: An alternative word for mass production printing in which you use the offset method.  

Offset Printing: This method uses the transferring from the printing plate onto double blankets. You can also use rollers instead of rubber blankets. It is a popular printing method that provides high quality printing and color labeling. 

Ohm: A measurement method that allows you to measure electrical resistance, used for devices and materials. 

Operational Temperature: A range of temperatures that protects you for a certain type of packaging or case.  

Output: The total number of units certain manufacturing blinds can create in a particular manufacturing cycle.  

Outside View: The exterior or outer view of any packaging design. 

Overprint: This is the process of printing multiple colors in a way one will be printed on another. 

Terms Starting with P

Packaging: Term for placing products in a stock or customized container, bag, or box.  

Pack Burst: A type of versatile package design that can contain lubricants. Such packages carry pre measured amounts of these materials. 

Pallets: A flat transport structure you can use for supporting products. These can be most commonly used in the form of wood, which also helps you lift and move products. 

Pantone: A system you can use for matching colors and for printing inks. 

Partitions: A device you can use to create partitions inside a box. You can use interlocking corrugated, cushioning, or other types of boxes. 

PE: Acronym for polyethylene material. 

Perforations: Small holes made into the side of a material that allows you to open a packaging box more easily.  

Performance: Productivity strength features and other noticeable aspects in a packaging process. 

Picking Bin: Containers for picking and shipping to the customer.

Pick Face: The front face of the storage that the order picker can see in the warehouse. 

Pillow Pack: A box that looks like a miniature cardboard pillow and can pop up into shape by handling. You can use interlocking tabs in them; they are perfect for small products and objects. 

Pin-Holding: Small holes you can find in a finish that can occur due to substance. Coating applicators can use multiple options to reduce the chances of such issues. 

Plastic Boxes: Any type of plastic box you can manufacture in a wide range of materials you get from plastic.

Platen: A process to achieve flat surfaces by pressing multiple surfaces against each other. There are types of presses that use such a platan process. 

Plotter: A device you can use for the cost-effective manufacturing of prototypes. You can also get pre-production samples with them that also give you new manufacturing of specific products. 

Plywood: A type of board made from wood carrying 2 layers you can glue together with grain direction altering.  

PMS: Acronym for the Pantone matching system, a popular color-matching system used in the printing industry.  

Polyethylene: A typically used plastic material that has multiple manufacturing benefits, with three classifications being low, medium, and high. 

Polyethylene Foam: A type of closed-shell foam you can use for its resilience against chemicals and the strength it provides. 

Polymer: A material that forms large molecules emerging from smaller molecules coming together. There are two types of them; you can get both synthetic and natural types. 

Polypropylene: A common material you use for packaging purposes and can provide stress resistance. At the same time, it can be transparent even after production. 

Polystyrene: A type of thermoplastic material you can get from the polymerization of styrene. It is non-toxic, and where the resistant features make it special. On the other hand, it can provide you with power and strength.  

POS: POS stands for point of sale product displays, which normally showcase products with promotions.

Postal: A type of packaging you can create and use to post items. This means it should serve all the needs you want to fulfill for transportation by posting. 

PP: Acronym for polypropylene.  

PPE: Acronym for personal protective equipment, which refers to the equipment used to protect team members directly involved in manufacturing.

Press and Pull Catches: Letters used for the purpose of packaging. They can be opened with the push of a button and can stay closed under stress. At the same time, they can bear impact without opening. 

Product Amenities: Additional product features. 

PU: A thin material you can use for being versatile as a plastic material. It is a flexible form of elastoplastic.  

Pulp: Material made from cellulose fibers, wood, and waste paper. You can prepare it by separating cellulose fibers from these materials. 

Purge Valve: A valve that allows you to let air flow through a case. But the real feature is that you can stop dust and water from entering this case without stopping the air.  

PVA Adhesive: A common type of rubbery and synthetic polymer that you can use as a thermoplastic. 

Terms Starting with Q 

Quote: A packaging code you can get from a salesperson or an estimator. With this statement, you’ll receive the total price for a specific packaging order.

Terms Starting with R

Rationalization: A process you can use for the purpose of merging similar packaging lines. With these, you can get but if it’s like a smaller inventory and better economies of scale.   

Rack Mount Case: A metal framework that allows you to carry electronic equipment. 

Rack Unit: A unit that you make for flat cases and portable server cases. 

Recyclable: Packaging materials that can be reused, instead of becoming waste or new single-use material.  

Reel: A spool or coil that you can use to wind flexible materials around. The benefit of this equipment is that you can easily store and translate these materials with it. 

Registration: Locations or marks you can make on print surfaces for better results with the print. It can be quite helpful if you print multiple colors on such a surface.  

Resistance: A measurement of how much difficulty an electric current would pass through a conductor.  

Rotary Die Cutting: A type of die cutting on a cylinder rotary press, commonly used in line with printing, in which you can use solid and engraved dies. At the same time, you can consider magnetic and adjustable dies. 

Rotational Molding: A type of molding process that you can use for plastic materials and has multiple qualities. For instance, it can help you with one-piece hollows and is also stress-free. 

RFQ: Acronym that stands for request for quotation that a company or person gets for estimating the costs and to make products.   

Reusable: Type of packaging that can be used multiple times before discarding it. 

Retail: A method of selling products directly to the public for use purposes and not for reselling or wholesaling.  

Royal Mail Sizes: Guidelines to measure the size and weight of different postages, also used for the maximum size of postages you can add. 

RSI: This acronym stands for repetitive strain injury that can occur due to repetitive actions. 

Run: The total number of products a unit produces in a session.  

Retention Pack: A type of packaging that allows you to have cost-effective and simpler protection in the form of protection. 

Terms Starting with S 

Shadow Board: A type of case insert you can use for an organization station. You can also make them custom forms with foams, and they highlight if a tool is missing or back to the store.  

Sheet: A raw material used for packaging and printing. 

Sheet Feeders: A type of plant that allows you to work with corrugated sheets with the help of a corrugator.  

Shell Case: An alternative commonly used for the purpose of sampling. You can use it instead of a traditional sampling case.  

Shielding Layer: A type of conductive layer that you can use for the purpose of blocking electrostatic fields. 

Sheet Plant: A company that buys its materials from sheet fitters and cut numbered them into packaging. Such plants typically do not have a corrugator device. 

Silk Screening: A printing technique you can use for transferring ink to the printer. There are multiple ways you can use it, like applying it to liners, containers, and other elements. 

SKU: Acronym standing for stock-keeping unit or an identification code you can use for an individual or product. 

SLA: Acronym for a service level agreement, which is a contract that a provider tells about the responsibilities of the supplier, as well as vice versa.   

Sleeve: A type of paperboard that you can customize with shape and style. You can make it in a way that slides over another one to provide you with decoration and beauty. 

Smart Case: A type of packaging case you can use to show products for a sales pitch or a business meeting. 

Sourcing: A term encompassing all functions used for raw materials. You can also consider the collection, processing, and recycling of these processes. 

Spec Number: A five-digit number that you can use for a certain design.  

SPRC: The total time that a production unit can use to create a certain amount of products.  

SSE: Acronym for static-safe environments that work by distributing certain conductive products. 

SSI Schaefer: A manufacturer of warehouse logistics systems shelving storage equipment, and many other similar products. 

Stack Height: Regulations that must be maintained to ensure that you stack packaging safely.  

Stacking Corner: The type of strong plastic corner that you can add to a case or a package to make it more steady and safe. So, the main purpose of it is during stacking. 

Standard 300: A standard age of presentation cases of shell type. 

Starpack: An organization in the packaging and printing industry that recognizes innovations in technology and design packaging. 

Stereo: A type of flexible plate that you use for printing, so it’s even easier, like the flexographic technique. 

Stillage: A type of brake or pilot you can use to hold multiple items. A common use of these is lineside assembly applications.  

Static Dissipative: A form or material you can use to dissipate static charges. These boxes help protect any item within these boxes against any such charges. 

Spool: A type of cylinder that allows you to wind flexible materials around.  

Single Wall: A certain type of box you can use for packaging purposes, which you can use with two materials. You can have fluted paper and then two materials that you can bond on any of the two sides of this material.

Simulated Rainfall: A test used in the UK for checking the protection of a packaging box.  

Single Pass Printing: A single-pass printer allows you the production of four-color printing and monochrome data in one pass. 

Single Source: A method of providing supplies to customers from one source. You can save costs with these and make management easier and better. 

Single-Up: A type of rotary die cutter you can use to cut products in one particular shape. 

Sheet Plant Association: An association that works on the motion of best practices in their member companies.  

Shelf Life: The total time during the age of the product can be usable after production. Packaging is one of the best methods to improve the shelf life of your products.   

Shelf Ready Packaging: A type of packaging that allows for easy assembly and display of your product.  

Sampling: The process of creating a prototype that you can use to get customer approval. All of its features must be like the products you will create. It is a process of creating a sample to show your customer what the end product will look like.  

Seams: Encompasses various techniques used to keep a package together. The methods you use in this technique are tapping, stitching, and gluing. For instance, you may use a corrugated board to make it bigger and stronger.  

Strapping: The process you can use for strapping and combining straps. You can try reinforcing these for stability for certain packaging products.   

Stratocell: A type of low-cost polyethylene foam that is used for packaging. You can try using it for the inner cushioning of a packaging box. 

Style: A style guide can be used for the purpose of box designs that the European federation has set. 

Supazote: A type of cross-linked ethylene copolymer format that you can use for its extremely soft feel. 

Supply Chain: A network that you create between different companies to handle and produce like any product.  

Suspension Pack: A type of check that protects your products during transit. Its mechanism of making products suspended between two layers allows you to get rid of impact. 

Sustainability: Processes and products that reduce the chances of environmental harm and promote eco-friendliness.  

Terms Starting with T

Tamper Resistant Seal: A type of seal that cannot be opened without clear evidence of tampering. When you try to open such a seal or gap, it will be partially destroyed, showing the abundance of tempering with the product. 

Tamper Evident Band: A part of caps and seals that allows you to determine if a product has been tempered. This way, you can reveal if any product has been tampered with or not. Once you open a cab, this part would be destroyed to provide evidence of this activity. 

Tear Strip: A type of plastic film that you can apply to the inside of a package.   

Tear Tab: An extension of a tearing strip that you can find on a package or a bottle. Its purpose is to provide easy grasping of the packaging.  

Technobag: A type of presentation bag made from polypropylene in Germany. Often considered for project production with injection molding, as they have a single wall. 

Test Liner: Manufacture a type of recycled liner board as a sheet of fibers. The big feature of this one is that all the fibers in this one are similar. Its outer layer is better quality cycle fiber, called multiply or duplex.  

Thermoforming: A type of manufacturing process in which you use vacuuming or pressuring. There are a number of industries you can use it for, like product displays, clamshells, and food packaging needs. 

Triboelectric Charge: A type of charge that can be produced by different materials coming together.  

Tri-Wall: The triple-floated corrugated board has the ability to provide flexibility and strength. At the same time, it has amazing eco-friendliness that makes it quite preferable. 

Tubes: Equipment used for the purpose of corrugated tubes for multiple reasons. Commonly you can find these alongside end caps. 

Turkey Lock: A style of box that comes with a full overlap base, which does not require tapping.  

Tool Control: A type of tool organization insert that you can use for cases. You can get its highlight when you’re missing different colored foams. 

Tongue and Groove Seal: A type of extended group that you can operate even on mind mirror image concepts, with the ability of a titled enclosure. 

Travel Skips: Large aluminum cases used to transport sports kits and equipment.  

Trays: Packaging solutions commonly used for samples and other product elements. 

Tote: A type of plastic container that you can stack one upon each other.

Transit: The process by which you transport products from one place to another for shipping. 

Transit Damage: Any damage to a product that may occur during transportation. 

Terms Starting with U

Ultrasonic Welding: A type of industrial building technique that allows you to create certain types of materials. You can use ultrasonic high-frequency vibrations for this purpose. It allows you to create a solid-state world that you can use for plastics.  

Unit Cost: The cost for manufacturing a particular product. Multiple types of costs exist, such as overhead costs, labor costs, among others. 

Terms Starting with V

Varnish: A type of ink that can be shortened or glossy. At the same time, it can be made and helps improve the beauty of a product, as well as increased product protection.  

VCI: Acronym that stands for vapor corrosion inhibitor. The coating allows you to get protection against corrosion. It works both passively and actively to provide this protection.  

Vector: A type of graphic that is made up of paths and defines points from start to end. These images are made from multiple dots, allowing you to scale them up without any quality loss. 

Vibration: Factors such as loose cargo that can damage packaging products and goods packed inside. 

Vibration Sweep: A vibration that travels from one frequency to another. You can use this method for protective cases. 

Virgin Material: A term of approval that a material has not been processed in any way except in its manufacturing process. 

VMI: Acronym that stands for vendor management inventory, used in stock management to determine the appropriate packaging levels. 

Void Fill: A type that you can use to protect a certain product inside a packaging box. You can get it from certain materials that fill the whole box except the product packed inside. 

Volume: The total number of units a manufacturer can produce in a certain amount of time. 

Volume Resistivity: The ability that a material contains to resist the flow of current.  

Vortex Pressure Relief Valve: A type of valve that can help adjust air pressure without letting in any water, and it does it automatically.  

Terms Starting with W

Waterjet Cutting: A type of equipment that allows you to cut materials with the help of high water pressure.  

Weight: The density of a material used for packaging purposes.  

Warehousing: The storage of parts and components that you can use for the purpose of packaging and printing processes. 

Wastage: The components or packaging boxes that do not meet your quality standards and can be discarded. 

Terms Starting with X 

Xtrabag: A type of case that makes you lightweight and is made of plastic. 

Terms Starting with Y

Yield Value: The actual amount of force needed to start an ink flowing.

Terms Starting with Z

Zarges: Manufacturer of a range of aluminum shipping cases and containers.

FAQs 

What are the most common examples of packaging? 

When it comes to the examples of products in this industry, there are multiple products you can have. For instance, there are products like: 

• Mailer boxes 
• Ecommerce packaging 
• Cosmetic packaging
• CBD packaging 
• Retail packaging

What are the most common types of packaging boxes in the packaging industry? 

The type of box ultimately depends on the unique products and custom specifications. In general, the most common types of boxes tend to be mailer boxes, candle boxes, product boxes, ecommerce boxes, and other retail packaging boxes. 

What is packaging, and why does it matter for products in different industries?  

Packaging is any type of product cover that needs protection against environmental factors that can cause issues.  

What is the importance of packaging abbreviations? 

When it comes to the terminologies used in the packaging industry, abbreviations play an important role. The better you understand printing jargon, the more impactful your collaborative packaging process and output can be.

What are the most common food packaging types? 

When it comes to the food packaging industry, there are multiple products that are essential. For example, cake boxes, cookie boxes, and other bakery packaging are quite commonly utilized. 

What does retail packaging mean? 

When it comes to what retail packaging means, it is simple that any type of box for selling to end consumers must be a retail packaging box. 

What does bulk packaging mean?  

Bulk packaging is a type of packaging that allows for scalability in box quantities, as well as more cost-efficient unit prices due to increased order size.  

Refine Packaging: Your Ultimate Custom Packaging Partner

So, you’re armed and ready with all of the packaging terminology that can help you grow as a packaging professional. Now it’s time to start the packaging production process!

Refine Packaging can assist from conceptualization to mass box production. We aim to provide as many options as possible and simplify the process so you can see your idea materialize in the shortest time possible.

Select from our array of custom box industries and products, or let us know your concept so our designers can work with you. We use various printing techniques and offer 2D and 3D mockups of your packaging. Our team can send you a sample so you can verify if the prototype matches your vision.

But don’t just take our word for it—discover how the Refine Packaging process has delivered successful customer stories for 1,000s of satisfied brands and their clientele. Contact us for a free quote today, and our packaging specialist will connect with you shortly.

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