Similarly, 69% of consumers are more likely to trust the opinion of influencers and loved ones over brand messaging. Furthermore, influencers direct 28% of buyers to discovering new brands and products.

So, what are we getting at?

Influencer marketing campaigns are powerful methods for brands to gain online exposure, boost brand awareness, reach a wider audience, boost brand visibility, drive sales, spark conversations, and stand out. One way for brands to build relationships with influencers and gain organic exposure is by sending out PR packages.

What’s a PR Package?

So, what are PR packages? They’re probably just boxes, right?

Well, not exactly.

Public relations boxes, or PR packages for influencers, are carefully curated packages that contain a selection of your products. These free products are then sent to influencers to showcase your brand and highlight your unique selling points.

Brands send PR packages to influencers to encourage them to share their products with their audience. By collaborating with influencers, brands see a 15x increase in reach and a 4.9x increase in engagement.

A well-made PR package can pique an influencer’s interest enough to showcase your products to their audience via unboxing videos, product reviews, and social media posts.

Compared to traditional advertising methods, social media is a more powerful tool for driving sales. In the US, 76% of consumers purchase a product after seeing it featured in an influencer’s social media post. Recognizable or creative packaging easily seen in influencer content also helps boost sales, which can be done through custom packaging.

How a PR Package Benefits Influencers

Sending a PR package is a win-win situation for both brands and influencers.

Aside from gaining access to a brand’s latest products, influencers can use PR packages to create and share social media content with their target audience. When you send PR packages to influencers, you allow them to have firsthand experience with your products. Influencers can take this as an opportunity to share this experience with their audience for content.

Key Considerations Before Making a Public Relations Package

Before creating a custom influencer PR package, you need to lay the groundwork for an effective PR package.

1. Define Your Goals

Impactful influencer marketing efforts often begin with knowing what you want to achieve with your PR boxes. Do you want to cultivate brand loyalty, drum up excitement for an upcoming product launch, grow your brand’s reach, or increase engagement on various social media platforms?

For small businesses, sending out PR boxes to influencers can be an effective way to start building brand awareness and product visibility. They’re sharing your brand with their audience on social media through reviews, photos, or videos.

2. Find Influencers Who Align with Your Brand

Finding suitable influencers to send a PR package to is crucial for several reasons:

• Influencers control what gets relayed to your target market through their social media content.
• They can help you achieve specific goals. For example, if they happen to have a larger following, this may help increase brand awareness. If they have a smaller but very loyal following, they can potentially boost your engagement. Micro-influencers, for instance, can drum up 60% more engagement compared to their bigger counterparts.

When choosing influencers to send a PR package to, consider their relevance in relation to your objectives, whether their values align with your brand, the size of their following, if you share the same audience, and their average engagement rate. Once you’ve found the right candidates, get in touch with them properly via email or direct message on any of their preferred social media channels.

You’ll then need to onboard your influencers to make sure that they understand what you’re trying to achieve with your PR package and what you want from them. If you don’t know what to put inside a PR package, consider asking the influencer for their preferences.

3. Set Your Budget

How much can you spend on PR packages? You need to take into account factors such as the number of influencers you’ll be working with, the value of your products, and shipping costs. You also need to consider how to get a PR box, as well as the cost of the packaging.

4. Track Your Campaign

Monitoring your PR package campaign is crucial because it lets you know whether or not you were able to fulfill your objectives. Here, data is your friend. You need to measure the success of your PR package strategy using metrics like brand mentions, sales, brand engagement, and impressions, which provide valuable insights into your PR packages’ performance.

Weighing the Pros and Cons of a PR Box 

Now that we’ve covered the basics of what a PR package is, including the PR package meaning and key considerations, let’s take a closer look at the pros and cons of a PR package.

How to Make a Custom PR Package

Creating an impactful PR package is an art form. You need to utilize an effective design, select the right products, be strategic with how you stage the items, and consider how the influencer will unbox your PR package. With that in mind, here are some tips and examples of how you can create the best PR packages that leave a lasting impression, cultivate positive relationships, and generate excitement.

1. Start with the right products

The right products can excite and encourage influencers to talk about your brand and potentially increase brand visibility. This means being strategic in what you’ll include in your PR packages. You have the option to send one product for influencers to review, or you can choose to bundle several other products in your PR package. 

When choosing what to include in the box, consider how it’s going to be of value to the influencer and their followers. It also helps to think about the influencer’s preferences when making your PR packages.

Additionally, think about the value exchange and how it’s going to be shipped. Sending a huge box filled with goods worth hundreds of dollars may not be the best option, considering that there are no guaranteed returns. Plus, your products may get damaged along the way.

2. Use the right packaging

Your PR packages should look good. They should be ready for the limelight as soon as influencers receive them and create an unforgettable unboxing experience for the recipient. When it comes to PR packages, a box isn’t just a box. It’s also a reflection of your brand. It’s crucial that you use the right packaging to ensure that your products and your brand are presented properly. Effective PR packages leverage branding, themes, and little details like getting the colors or sizes right.

Custom packaging gives you the opportunity to engage influencers and leave a positive impression. Aside from packaging, you also need to think about how you’re going to arrange your products. If you’re packing several items, consider using custom tablet boxes that are designed to hold each item in place.

3. Customize your PR package

Each PR package should be customized for the recipient. You can print their name on the packaging and include products that are best suited for them. Something as simple as including personalized messages can also go a long way when it comes to making connections with influencers.

For instance, personalized handwritten notes can express your appreciation and gratitude for the influencer or double as a guide on how to use your products. When making a personalized note, make sure that you use the influencer’s name.

4. Include a media kit

A media kit or a press kit includes helpful information about your brand. They can also serve as product talking points, which make it easier for influencers to learn more about your products and share relevant information with their audience.

What Is PR Packaging for Influencer Marketing Campaigns?

When it comes to PR packages, custom packaging can make a world of difference. Whether you’re sending out custom sample boxes for a special event or you want to make your brand stand out with luxury rigid boxes for PR boxes, you can make a lot of impact with the right PR packaging.

How to Create an Effective PR Package: Best Practices for Creating PR Packages

Aside from the tips mentioned above, here are some best practices for crafting custom PR packages that are worth looking into:

• Don’t just send out PR packages to influencers. Consider reaching out to media outlets, clients, and potential partners who specialize in your niche. Diversifying your list of recipients helps you gain brand exposure and brand recognition, especially if you get a product feature from a media outlet or are talked about by your clients on social media. 
• Get feedback from the recipients. In addition to valuable insights on what you can improve, you can also get data like impressions and views. These will help you gauge the impact and effectiveness of your PR package. Send a follow-up message after two to three weeks to give influencers enough time to try out and talk about your products. 
• Get the timing right. While you can send a PR package at any time, it’s best to be strategic with your timing. For example, sending a PR package to coincide with a product launch or other major event can help you gain extra publicity.

How to Get PR Packages if You’re an Influencer

Getting influencer PR packages requires influencers to build positive relationships with brands and get on their PR list. Aside from actively engaging with the brands you’re interested in on social media, you need to have a strong online presence and show your loyalty to the brand. You’ll also need to create high-quality, engaging, and relevant content that resonates with your audience and aligns with the objectives or interests of your favorite brands.

Consider reaching out to brands with a personalized pitch through email or social media. Let them know that you’re using their product and tag them in your posts so they have the chance to get to know you. Alternatively, you can get in touch with PR agencies, join influencer programs, or attend brand or industry events.

Craft Memorable Custom PR Packaging for Every Need

At Refine Packaging, we help bring your unique influencer packaging ideas to life, whether you’re a small business or a large enterprise. We only use high-quality materials, paired with our expertise in custom boxes and packaging design, to create PR packages that have great visual appeal, clearly convey your brand’s message, and boost brand recognition.

Explore our wide range of custom presentation and promotional packaging boxes today. Contact us for help creating your next PR package. With super fast production times, affordable pricing, and a sky’s the limit attitude, we’ll help you turn your custom packaging into a competitive differentiator without breaking a sweat. 

The post How to Create PR Packages (And Make Them Successful) appeared first on Refine Packaging.

Researching your niche or local area is necessary to stay in step with your competitors. You can tell how patronized a business is in your city, town, or neighborhood by counting the pairs of hands or the number of households—and trash bins—that end up having its product packaging. 

However, learning about the packaging industry’s status on a global scale can prepare you for the long haul and spark new ideas.

Packaging suppliers and their customers continue to face cost reduction and pricing challenges. Nevertheless, current statistics show a healthy demand for custom product packaging. Let’s discover what makes it a thriving business worldwide.

1. North America corners the largest share of the global custom packaging market.

The market value of custom packaging worldwide was pegged at $43.88 billion in 2023. Growing at a predicted compound annual growth rate (CAGR) of 5.32%, the sector will be worth $63.07 billion by 2030. Meanwhile, the global packaging design services market had an estimated value of $24.63 billion in 2023. 

Analysts forecast it to be worth $32.42 billion by 2030 based on a CAGR of 4%. On the other hand, packaging printing has a projected CAGR of 4.2%. By 2026, the value of food, beverage, personal care, and cosmetic sectors is predicted to rise to $433.4 billion. Let’s look at the status of packaging design services by region:

• The bulk of supply and demand for packaging design services comes from North America, with a global market share of over 35%. The high number of consumer goods suppliers, a well-established packaging industry, and strong branding practices fuel this region’s growth.
• Europe ranks second (25%+ market share), driven by its growing eCommerce and design innovation inspired by strict sustainability regulations.
• Meanwhile, Asia-Pacific’s (APAC) rising consumer base and rapid urbanization puts the region in third place (20%+ market share). Branded packaging is as important as the product to its social media and online sales-obsessed citizenry. However, industry analysts foresee APAC’s contribution to the global market rising to 41% due to eCommerce growth in China, India, and Japan.

2. Food and beverage make up the largest end-user segment.

The global food and beverage packaging market was $385.1 billion in 2023. Bakery goods, confectionery, noodles, and pasta held the largest market share. Demand for packaged food, such as pre-cut vegetables, microwaveable snacks, and other ready-to-eat meals, has been forecast to remain high. 

Consumers expect packaging that allows on-the-go consumption (single-serve beverages and snacks) and extends the shelf life of food items so they can stock up. Food safety and hygiene are the other top priorities. However, more food manufacturers will turn to flexible packaging solutions. Drinks in plastic bottles will continue to grow popular due to convenience and recyclability.

3. Paperboard is still the most widely used packaging material.

Smithers’ “The Future of Global Packaging to 2028” report says that flexible plastics and paperboard are currently the most preferred packaging materials. However, paperboard (folding cartons, corrugated board, and liquid paperboard) takes up the larger chunk of the two, accounting for 31.8% of global packaging material value. 

eCommerce and new premium sustainable paper alternatives to plastic are the primary growth drivers. Moreover, paper will continue to be the top option for soft cheeses, flour, sugar, fast food wrapping, medical packaging, and metalized cigarette bundling.

4. The demand for sustainable packaging is anticipated to push the market’s value to $490.5 billion by 2034. 

The industry grew 4.9% between 2019 and 2023 amid the growing preference for biodegradable and compostable solutions. Younger consumers and urban dwellers are among its top users in America. Bags and sacks dominated this segment with a 25.4% share. Safety consciousness during the COVID-19 pandemic accelerated the demand for “green packaging.” North America is expected to dominate the global market share in sustainable packaging (25%), followed by East Asia (18.5%) and Western Europe (16.4%).

American sustainability views vary by demographics. 

In America, 43% of respondents to a McKinsey survey gave environmental considerations high importance. However, prioritizing this issue varies based on age and location amid inflation concerns:

1. Sustainability is a “very or extremely” important factor among millennials (39%) and Gen Z (37%) consumers compared to baby boomers (18%).
2. Urban residents (40%) also consider the environmental impact of their purchases more than those in rural areas (21%). However, 2/3 of the McKinsey poll participants admitted they have little or no confidence in determining which product packaging is recyclable.
3. A survey by TIPA Compostable Packaging showed that U.S. concerns about plastic waste from packaging vary between the East and West Coast. In all, 84% of 1,500 respondents find the issue disturbing.

U.S. consumers offer to pay lower “premiums” for sustainable packaging. 

About 50% of consumers expressed willingness to pay more for eco-friendly packaging, but only by 1% to 3% more. The report emphasized that sustainability has taken a back seat to product affordability, quality, and convenience in buying decisions.

However, according to a New York University study, products tend to increase their appeal among American shoppers when brands add two sustainability claims to core attributes (such as health benefits, financial savings, and community benefits).

5. Luxury packaging’s market value may reach $17.77 billion in 2024.

Two-piece boxes were the most widely used among luxury rigid box types. Electronic consumer goods, perfumes, cosmetics, and jewelry fueled demand for this format, which accounted for over 31.4% of the market share. 

Meanwhile, boxes with magnetic closures are expected to capture 45% of the global market in 2024. Besides their premium look and feel, their appeal comes from ease of use and enhanced product protection. Asia-Pacific will reportedly be the epicenter of luxury packaging growth as the region continues to experience a surge in new fashion and cosmetic product launches.

More high-end brands are adopting sustainable materials. Brands will continue to align their packaging with their buyers’ heightened environmental consciousness by going plastic-free. For example, Apple offered its Apple Watch Series 9 in fiber packaging. The tech giant announced that it will fully replace its plastic packaging with a fiber-based alternative by 2025.

6. Pressure-sensitive labels led the label printing solutions market.

According to Smithers’ “The Future of Labels and Release Liners to 2028” report, pressure-sensitive (self-adhesive) labels bagged the largest (almost 45%) market share by volume. The majority—nearly 40%—of label suppliers used flexographic printing for production in 2023. 

Such printers are known for their exceptional quality even while operating at high speed, making them a reliable choice. Moreover, they can work on various materials, including metal, glass, and other non-porous surfaces. Digital label printing solutions will achieve a CAGR of 6.39% between 2023 and 2028 to record a USD2.32-billion incremental growth. 

The top end-user segment for these labels consisted of alcoholic drink manufacturers (almost 30%). At the same time, the chemicals sector has also contributed to its growth amid the increasing need for labels that can withstand harsh environments and prevent counterfeiting and tampering.

7. Consumers clamor for more transparency in product labels.

Authenticity is critical. In particular, the call for transparent food product information has grown stronger among grocery shoppers from 2018 to 2023 (from 69% to 76%). Consumers are pushing for “clean labels” that clearly and honestly state the product’s identity, net weight, nutritional facts, ingredient list with allergen and health claims, and manufacturer’s address.

In fashion, two-thirds of shoppers want more accountability about product sourcing, manufacturing processes, and labor practices. As a result, brands have started incorporating QR codes and digital tags into their labeling to provide such information.

Shoppers are also wary of “greenwashing” or sustainability claims. A Sustainable Brands and Ipsos survey revealed that 67% of consumers are suspicious of businesses using environmental and social messages to entice them to buy. Meanwhile, a NielsenIQ report says 77% of consumers will stop buying from “greenwashed” brands.

8. Smart packaging enhances product traceability.

As mentioned earlier, digital tags or smart packaging allow businesses to monitor food, chemical/medical products, and fragile items that need to maintain freshness and temperature requirements. Examples include QR codes, RFID, and NFC chip-enabled labels. With a projected CAGR of 4.5%, this $24.6-billion segment is estimated to reach $38.3 billion by 2033.

This segment’s growth drivers include the developing eCommerce market, the rising elderly population, and increased demand for superior logistics, especially in emerging economies experiencing rising tech modernization. These labels provide authentication and promote product safety in case of product recalls. Brands are also using smart custom labels or tags to learn more about buyers and offer interactive experiences.

9. The adoption of packaging automation accelerates.

Automation levels have increased in 91% of North American packaging companies in recent years to reduce errors, increase speed, lower labor costs, and improve product quality. Autonomous mobile robots can transport products and materials around warehouses. 

Meanwhile, larger and more stationary robots handle labeling, sealing, and palletizing. Another trend is the deployment of collaborative robots or cobots to work alongside human staff. They’re programmed to do repetitive and dangerous or strenuous tasks.

SkyQuest sees Asia-Pacific as the fastest-growing hub based on International Federation of Robotics data, which shows that 63% of worldwide industrial robot sales come from this region. China and Japan are among the leading players, particularly in the fiercely competitive food packaging sector. Facts & Factors researchers valued the global packaging automation market at $68.95 billion in 2023. They foresee it growing to $124.53 billion by 2032 at a CAGR of 7.67%.

10. Brands and suppliers embrace AI for production efficiency and to determine the “ideal package.”

Market.us predicts that AI in global packaging will rise at a CAGR of 11.26% from USD2.67 billion in 2023 to USD7.33 billion by 2033.

Machine learning (ML) and AI optimize workflows.

The ML segment took 47% of the market share with its role in enhancing operational efficiency. Companies are integrating AI into their production for quality monitoring and control. Predictive maintenance is another innovation in packaging operations, helping production heads and owners save costs by detecting anomalies or errors, thereby preventing failures. AI can also streamline inventory management to ensure optimal stock levels. At the same time, it can determine the most efficient routes to hasten the delivery process and minimize transport costs.

Marketers and designers tap AI to acquire and retain clients.

Meanwhile, the packaging design and customization segment captured a 33% share with the rise in personalization and innovative solutions. Ultimately, AI-powered tools can help businesses track and analyze shopper behavior, patterns, and preferences in real time. The results of the analysis can then help them tweak packaging to suit their buyers’ preferred design, from color and size to messaging. eCommerce experts say that applying these insights can help boost sales by over 70%.

Combine Data-Driven Decisions with Custom Packaging Expertise 

An awareness of market and consumer data on product packaging allows you to properly harness the power of these motivational triggers to purchase. 

We can’t focus on design innovation and production tools alone. If we desire business longevity, we must stay informed—not just to mitigate workflow risks. We should use data to discover opportunities for customer engagement, exploration, and growth. 

Armed with the facts we shared above, you can reflect on your current business strategy more objectively and chart a resilient future.

Refine Packaging is the top choice for 1000s of small businesses, Inc 5000, and Fortune 500 companies alike when it comes to custom packaging boxes. With super fast production times, affordable pricing, and a sky’s the limit attitude, we’ll help you turn your custom packaging into a competitive differentiator. Contact us and a dedicated packaging specialist will guide you through every step of the custom packaging process without breaking a sweat.  

The post 10 Critical Packaging and Printing Statistics You Need to Know (2025) appeared first on Refine Packaging.

Candle Packaging Are More Than Just Looks

Candles are a little slice of luxury—they set the mood, make great gifts, and bring a warm touch to any room. But all that ambiance can fall flat if your beautiful candle arrives broken or melted. This is where thoughtful packaging comes into play. It’s a combination of eye-catching design and protecting your candles during transit.

Think about it: candles are made of wax, making them susceptible to heat and breakage. They can smash together during shipping without proper packaging, leading to chips or cracks. Warm temperatures while in storage or transit can also cause them to melt. Effective custom box packaging acts as a shield, ensuring your candles arrive intact and leaving a positive impression on customers.

In addition, excellent candle packaging:

• Reflects your candle’s style and your company’s identity.
• Contains melted wax, which prevents leakage in case temperatures rise.
• Enhances the customer experience, making the unboxing experience of a beautifully packaged candle feel special.

Standout Candle Design Elements That Spark Joy

Unique candle packaging ideas turn your candles into a whole experience. Here’s a breakdown of the key design elements to consider:

Materials

The material you choose sets the tone. Kraft paper gives off an earthy, handmade vibe, while glossy boxes feel luxurious. Think about sustainability, too. Recycled cardboard or plantable seed paper shows your commitment to the environment. The internal packaging matters as well. Use tissue paper, shredded crinkle paper, packaging inserts, or even packing peanuts to keep your candle secure.

Shape and Structure

Classic boxes are always a winner, but why not get creative? Cylindrical tubes are visually interesting, while tins or jars can be repurposed by your customers. Consider a foldable geometric shape that adds a modern flair for something truly unique. Whichever shape you choose, prioritize durability. Candle shipping boxes require a sturdy structure.

Colors and Typography

Your color scheme should reflect your brand and the candle’s scent. Pastels are soothing, bold colors are energetic, and earthy tones are grounding. Meanwhile, a clear, easy-to-read font is essential for your candle’s name and scent description. But play with size and style—elegant script adds a touch of sophistication, while playful fonts bring a cheerful vibe.

Logo Placement

Your logo needs to shine. Put it front and center for maximum brand recognition. If your design is more subtle, try incorporating your logo into a repeating pattern.

Pattern and Texture

Patterns add visual interest—florals, geometric shapes, or abstract designs create personality. Textured high-quality materials like linen or embossed paper bring a tactile element to the unboxing experience. These little details enhance the sense of luxury.

Customization Options

Personalization takes your candle packaging ideas to the next level. Options like custom labels, handwritten notes, or even the choice of ribbon color make your customers feel special. Consider partnering with other small businesses to create unique bundles—maybe a candle paired with a matching soap, tea, or essential oils for a multi-sensory treat. Think about incorporating these little extras into your retail boxes for maximum impact.

4 Best Candle Packaging Ideas to Improve Your Brand

While your candle shines, the packaging plays a crucial supporting role. It’s typically the first point of contact for potential customers, so your standout packaging must captivate attention, convey critical details, and mirror your brand’s identity. 

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1. Avoid Design Clutter

Excitement often leads to wanting to include every cool idea in your custom candle box. However, in design, less is more, and you want to make sure there’s ample space for crucial information. Here’s how to strike the right balance:

• Embrace White Space: Don’t be afraid of empty areas around your text and graphics. This white space gives your design room to breathe and makes it easier to read.
• Focus on Hierarchy: What’s the most important thing you want people to see? Your brand name? The scent? Make that element the largest and boldest, then work down in size for the rest of the information.
• The Squint Test: Step back and squint at your label. This blurs the details and lets you see the overall balance. Are there areas that feel too heavy or too empty?
• Protect Your Product: Remember, candles are fragile goods. Ensure enough padding in your candle boxes to cushion your candles—especially around the label area—to prevent scratches or peeling.

2. Choose Fonts Wisely

One of the most important candle packaging elements is its font. Here’s how to streamline your font choices:

• Two is the Magic Number: Aim for a maximum of two fonts—one for headings (like your brand name or scent) and one for body text (like ingredients or burning instructions).
• Match Your Brand Vibe: Your fonts should complement your candle’s aesthetic. Consider an elegant script for a luxurious candle or a clean and modern sans-serif for a minimalist vibe.
• Prioritize Readability: No matter how cool a font looks, if customers can’t read your label, it’s not doing its job. Choose clear, legible fonts, especially for safety information.

Here are font suggestions you can consider for your candle packaging:

Want to add an extra playful touch to your candle packaging ideas? Consider including a little “candle fun fact” on your label or packaging inserts. 

3. Display Key Information

Great custom candle packaging gives your customers the information they need to make an informed choice.

• Highlight Product Essentials: Make your product name, scent, and burn time easy to spot through font size and placement. This is the core info customers look for first.
• Be Specific and Safety-Conscious: Clearly state the wax type used and include detailed safety warnings or burning instructions. This shows care for your customers and protects you from liability.
• Showcase Your Strengths: Whether it’s your commitment to sustainability, unique ingredient blends, aesthetically pleasing design, or hand-poured process, use your label to tell your brand story.
• Legal Compliance: Ensure your label includes the net weight of the candle. Consider consulting local regulations in your area that might require additional labeling information.

Make sure to add your company name or logo to the packaging. You can also incorporate your website or social media profiles.

4. Find the Perfect Fit

Consider your candle packaging as both a silent salesperson and a protective shield. You have various packaging options, including:

• Candle Drawer Style Boxes: These exude sophistication, with the candle nestled inside and the outer box sliding open like a drawer, offering a dramatic reveal. It’s ideal for showcasing high-end or gift candles.
• Candle Boxes with Windows: Featuring a window cut-out, these boxes give customers a sneak peek and add visual interest.
• Candle Neck Boxes: Specifically designed for taller candles, these boxes feature a reinforced neck area for extra support, minimizing breakage.
• Candle Tins: Durable and often reusable, tins are perfect for travel-friendly or outdoor candles. Their flat surface area is ideal for labels.
• Glass Jars with Lids: A classic and versatile option, clear glass showcases your candle’s color. In contrast, colored or frosted jars add a unique touch.

Custom boxes for your candles let you take your branding to the next level. From personalized boxes with your logo to unique shapes and textures, custom options provide a wow effect that attracts your target audience.

9 Inspiring Custom Candle Packaging Ideas 

Explore these creative candle packaging ideas to leave a lasting impression on your customers.

1. The Eco-Friendly Approach

Many companies are adopting eco-friendly packaging as an innovative and popular solution. Opting for sustainable materials like recycled paper or reusable glass containers reduces waste. 

Eco-friendly materials also minimize environmental impact and often complement handcrafted candles with a natural aesthetic. Going green demonstrates social accountability, enhances customer loyalty, and attracts those prioritizing sustainability.

Here’s a simple guide to creating eco-friendly candle packaging that’s stylish and responsible:

Select Your Materials

• Recycled Cardboard or Kraft Paper: Sturdy, customizable, and widely recyclable. Use these for outer boxes or even candle wraps.
• Glass: A classic choice that’s infinitely reusable and elegant. Customers can repurpose jars for storage, vases, or planters.
• Plantable Packaging: Embed boxes or tags with seeds, making your packaging “bloom” long after the candle’s gone.
• Mushroom Packaging: An innovative material made from mycelium or mushroom roots. It’s biodegradable and offers excellent protection.

Think Minimal

• Excess Materials Mean More Waste: Design packaging that’s just the right size for your candles. This also saves on shipping costs.
• Opt for Natural Dyes and Inks: When printing on your packaging, go for soy-based or water-based inks.
• Ditch the Plastic: Swap out traditional packing peanuts for shredded paper or biodegradable alternatives. Choose paper tape over plastic and avoid unnecessary plastic wraps.

Creating the perfect eco-friendly candle packaging solution takes thought and commitment, but your customers and the planet will thank you.

2. The Power of Themed Packaging

Themed candle packaging brings an extra layer of fun. Here’s why a bit of theming adds instant excitement:

• Seasonal Scents and Designs: Think pumpkin spice for fall, floral for spring, or peppermint for winter. Matching your packaging to the season creates a festive vibe and keeps customers returning for new additions.
• Holidays: Design limited edition gift-worthy packaging for special occasions like Valentine’s Day, Mother’s Day, or Christmas. These are perfect for impulse buys and boosting sales during peak seasons.
• Collaboration: Collaborate with artists or local businesses to create unique themed collections. This can help expand your audience and offer a sense of community.

Draw inspiration from the candle scent, intended mood, or popular colors and symbols associated with the theme. Remember to snap some aesthetic photos before shipping. Themed candles are incredibly shareable on social media.

3. The Appeal of Contemporary Jars

Jar candles are timeless classics with their versatility and elegance. Despite their established status, there are ways to infuse them with a fresh, modern flair. Here’s how to add a contemporary edge:

• Sleek Shapes: Step away from the traditional and experiment with geometric jars, square containers, or tapered styles. A unique shape instantly catches the eye and stands out on the shelf.
• Minimalist Labels: Simple labels with clean lines and modern fonts exude sophistication. Play with typography and choose bold colors or monochrome themes for striking effects.
• Unexpected Materials: Incorporate metal lids, natural cork accents, or textured glass for a multi-sensory experience. Don’t be afraid to mix and match for stunning results.
• Color Trends: Stay aware of seasonal and overarching color trends, and consider offering jars in hues that perfectly align with current tastes. Think muted pastels, jewel tones, or eye-catching metallics.

By embracing these modern touches, you can turn simple jar candles into captivating statement pieces.

4. The Masculine Allure

There’s a growing interest in candles among men, and savvy candle makers are grabbing the opportunity to break into this gap in the market. Here’s how to create candle packaging that resonates with a masculine sensibility:

• Color Psychology: Opt for darker, earthy tones like deep greys, browns, navy, and forest green. These shades signal sophistication and strength. Consider metallic accents like gold or copper for a luxurious touch.
• Bold Typography: Avoid delicate fonts for sharp, clean lines. Opt for thicker, impactful typefaces that project confidence.
• Tactile Appeal: Custom candle boxes should engage the senses. Embossed labels, textured papers, and natural materials like wood or leather add a rugged depth.
• Focus on Functionality: Men often appreciate minimalist, no-nonsense design. Smaller jar candles or travel tins offer functionality, especially for gifting.

Avoid “feminine” design tropes like bright pastels, florals, or overly decorative elements. Focus on solid brand storytelling instead—what’s the mood you want to evoke with your scents? Highlight qualities like warmth, relaxation, and focus. With the right packaging, you can attract a new male clientele, offering scents they love and packaging that fits their style.

5. The Simplicity of Cardboard Tubes

Sturdy cardboard tubes offer a minimalist and functional packaging solution, perfect for a modern aesthetic. Here’s why they’re worth considering:

• Understated Elegance: Clean lines and simple shapes convey sophistication, allowing the candle and scent to shine.
• Cost-Effective: Affordable yet visually appealing, ideal for budget-conscious candle makers.
• Customizable: Ideal for custom labels, allowing creativity with typography, designs, and textures to reflect branding.
• Protective: Although simple, cardboard tubes are sturdy and provide effective protection during shipping and storage.

Cardboard tubes demonstrate that practical packaging ideas don’t need to be complicated. Choose tubes of various heights, experiment with finishes, and consider adding branded stickers for a polished look.

6. The Mirror Effect

When the packaging becomes an extension of the candle, it creates a complete and immersive experience. The Daily Affections collection is an excellent example of this concept. These candles stir up nostalgic experiences with scents like plastic toys or freshly cut grass to evoke childhood memories. They use wax cylinders in vibrant tins resembling children’s floor tiles or wooden blocks to match these daily affections.

Here’s why this is a brilliant approach:

• Captures Attention: Packaging that aligns perfectly with the scent and the desired mood becomes visually striking and irresistible on the shelf.
• Strengthens Branding: Creates a memorable “signature look” for your candles, reinforcing the overall story you’re telling.
• Enhances the Experience: From browsing to enjoying your candles, this multi-sensory connection makes the whole process more engaging for customers.

Consider both literal and conceptual associations. Does your lavender candle symbolize “Tranquility?” Use pastel blue tones and soft watercolor designs on the packaging. A spicy cinnamon scent named “Warmth” can feature bolder reds, rustic textures, and a flicker of flame imagery. This approach is a great way to exercise some creative freedom.

7. The Impact of Minimalism

Let the beauty of your candles speak for themselves, and they’ll pop from the shelf. Here’s why a stripped-back approach can create maximum impact:

• Timeless Sophistication: A minimalist design transcends trends and exudes elegance that appeals to customers with a discerning eye. 
• Puts the Focus on the Candles: When the packaging recedes into the background, the candle becomes the star of the show. This is vital if you’ve invested in beautifully colored wax or unique containers.
• Versatility: A minimalist aesthetic allows the brand to breathe and evolve. As scents and collections change, the simple core packaging makes transitions seamless.
• Elevates Perceived Value: Minimalist packaging often implies luxury and higher quality, allowing for a premium price point. Customers instinctively understand the focus is on the candle, not flashy add-ons.

Consider limited color palettes, bold font choices, and clean, geometric shapes to nail this style. 

8. The Art of Curated Gift Sets

Transforming single-candle purchases into beautifully curated gift sets is a marketing gem. Here’s why gift sets are the way to go:

• Upselling Opportunities: Bundle the set with complementary candles, accessories like wick trimmers, or other small luxury items. This increases the average order value organically.
• Memorable Unboxing: Every element adds to the excitement. From custom candle boxes and sheets of patterned tissue paper to personalized notes—they all lead to a delightful reveal.
• Brand Storytelling: Gift sets are a brilliant canvas for showcasing your brand personality and creating a strong impression that builds loyalty.

Design sets to target specific audiences and moods. Cater the price points to various budgets, providing both small and luxe set options.

9. The Importance of Custom Labels

Impressive candle packaging means going the extra mile with custom stickers and labels. These small touches speak your brand’s language and can transform a simple container into a miniature ad. Here’s why a good label is worth a thousand words:

• Instant Eye-Catcher: Clever graphics, unique shapes, or witty phrases on custom labels instantly set the candles apart and grab attention. 
• Versatility: A thoughtful label can elevate nearly any design, from jar lids to wraps on cardboard tubes.
• Affordability: Custom labels are often budget-friendly. Plus, online print-on-demand services let you experiment with smaller batch options.

With label and sticker customization, remember your chosen aesthetic. Are you a minimalist? Embrace clean fonts and a single-color accent. For bolder branding, play with hand-drawn illustrations or quirky patterns. For something extra special, incorporate embossed textures or foiling.

Boost Your Brand with The Best Candle Packaging

Think about the last time you were genuinely drawn to a candle on the shelf. Was it just the scent, or did the packaging grab your attention first? A candle’s packaging can make a lasting first impression, telling a visual story while piquing your interest. 

Clever packaging reflects quality, sustainability, and uniqueness. It comes down to making the right choices and elevating your candles as irresistible additions to the homes and lives of your customers. 

Refine Packaging is the top choice for 1000s of small businesses, Inc 5000, and Fortune 500 companies alike when it comes to custom packaging boxes. With super fast production times, affordable pricing, and a sky’s the limit attitude, we’ll help you turn your custom packaging into a competitive differentiator. Contact us and a dedicated packaging specialist will guide you through every step of the custom packaging process without breaking a sweat. Reach out for more information about custom candle box packaging today.

The post Candle Packaging: Standout Design Elements, Tips, and Ideas appeared first on Refine Packaging.

Captivating custom packaging plays a huge role. In 2025, the revenue in the ice cream market will reach $109.20 billion. In this vast competitive market, great taste isn’t always enough. 

Your ice cream packaging must stand out and make customers crave frozen treats. Optimal packaging guarantees your ice cream maintains its creamy, delightful texture while telling your brand story.

Why Ice Cream Packaging Matters

Delicious as it may be, storing ice cream isn’t like tossing a box of cereal in the cupboard. It’s a frozen product, so regular packaging won’t work. Ice cream containers need to be specific to keep the treats tasty, looking good, and safe to eat.

Here’s why ice cream packaging matters:

• Defeats Freezer Burn: No one likes ice crystals messing with their ice cream. Good packaging stops air from ruining your dessert, keeping it smooth and delicious.
• Mini-Billboard: Your ice cream container is like a tiny ad. Catchy designs and logos grab attention in the freezer aisle.
• Safety and Protection: Ice cream is a delicate treat. Sturdy packaging means less risk of squished pints and melted messes.
• Flavor Saver: Your chocolate ice cream shouldn’t taste like last week’s fish tacos. Good packaging keeps different freezer smells from spoiling your treat.

How to Choose the Right Ice Cream Packaging

Different types of ice cream are available worldwide, including ice cream rolls, sandwiches, cakes, and more. Each product requires a practical and distinctive ice cream packaging design to set it apart and capture attention.

1. Understand the Target Market

Identify your target audience first. Are you aiming for adults with sophisticated tastes? Kids who love bright colors and fun? Families looking for value-for-money treats?

Here’s what to consider about your target market:

• The Basics: Age, income, where they live, all of this matters. A fancy, expensive pint of ice cream won’t appeal to the parent buying five tubs on a tight budget.
• What’s Inside Their Head: Are your customers health-conscious? Love trying wacky flavors? Values, attitudes, and lifestyles tell a detailed story of your buyer’s persona.

2. Analyze the Market and Competition

The ice cream packaging market is projected to reach approximately $1,123 million by the end of 2030. Ensuring that your packaging is attractive and practical is crucial. Don’t just limit yourself to the ice cream aisle for inspiration. Check out packaging trends for snacks, beauty products, and anything that catches your eye. You can also watch product-related videos like this for ideas.

Here’s how to get a competitive edge:

• Who’s Your Rival: Check out other brands that are similar to yours. Do they use the same color combinations? Target the same type of customer? Understanding your competition is vital. Check what works in their packaging and where you could do better.
• Find the Gaps: What can you offer that no one else is? Perhaps most players in the market use the same kind of packaging, or there’s a lack of accessibility options for people with certain disabilities. Spotting these gaps could be your winning strategy.

3. Do Extensive Research on Packaging Materials

Your chosen packaging materials must mirror the product’s quality and showcase your brand’s value. It’s essential to consider the kind of ice cream you’re selling. Is it a sandwich, a scoop in a tub, or a gelato? Durability is also a priority. Ice cream packaging design should also meet strict food safety standards and need to handle freezing temperatures without damage.

Here are the usual selections:

• Individual Treats: Ice cream sandwiches or ice lollies usually come in plastic or paper wrappers, otherwise in cardboard boxes.
• Multi-packs: These often use cardboard or paper boxes for easy stacking.
• Scoopable Goodness: Plastic tubs or glass jars are the classic choice for scooping out your favorite flavors.

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4. Consider the Design Elements

With ice cream packaging designs, aesthetics are necessary to attract consumers. Here are the key design elements to make your frozen delights fly off the shelves:

Color Palette

The first thing customers notice on a package is color. It adds visual appeal and evokes emotions faster than words. Think about which color aspect you want to focus on. If you target kids, think of bold and playful colors. If you prefer to focus on the ingredients, you can use earthy tones for all-natural flavors. You can also align the color palette with the taste experience you offer. Think mint green for mint chocolate chip, pink for strawberry gelato, or sunny yellow for lemon sorbet. This helps customers find their favorite flavors quickly.

Font Selection

Your font choice tells customers what to expect. Is your ice cream fun and cheerful? Use a whimsical font. High-end ingredients? Go for something elegant. When choosing a font, focus on legibility for easy reading in a packed freezer section, even at a glance. You should also pay attention to the amount of text on the packaging. For instance, use minimal text for a custom ice cream cone sleeve holder to maximize space efficiency.

Here are examples of great fonts that’ll look great in ice cream packaging:

Imagery

The imagery used in your ice cream packaging design depends on your brand identity. You can go straightforward and use a mouthwatering photo of your ice cream, or you can add cute illustrations that reflect your brand’s personality. Highlight those creamy swirls, chunks of fruit, or drizzled chocolate; just make sure the photos are top quality and tempting.

Package Shape

The shape of the custom printed ice cream packaging conveys a specific message. Brands targeting young children often use round cups and popsicles, allowing for easy consumption. Large group servings typically come in tub-shaped boxes with wide openings. Unique shapes for individual treats can set you apart as long as they’re practical to store. The shape should complement the overall design and enhance the consumer experience.

6 Design Tips for the Best Ice Cream Packaging For Your Brand

The designs on ice cream cartons are as varied as they are colorful. But your packaging design needs to do two things at all times:

• Keep your ice cream safe and easy to store.
• Catch a shopper’s eye.

Here are some tips for crafting an effective ice cream packaging design:

1. Clear Flavor Communication

Ice cream is an experience. Your packaging needs to be so delicious-looking that people feel those cravings kick in before they open the box.

• Keep it Crystal Clear: The flavor of your ice cream should be the first thing people notice. Customers must know what they’re buying in seconds, whether through bold letters, bright colors, or simple naming. This is key for effective packaging for marketing.
• Flavor Visuals: A picture is worth a thousand words, especially if those words are “rich chocolate” or “creamy vanilla.” Use realistic photos, colorful illustrations, or playful patterns that show off those tasty chunks, swirls, or smooth textures.
• Color Coding: Make it even easier for shoppers to spot their favorite by using color codes for different flavors. Vanilla variations are always in creamy tones, while chocolate swirls on deep brown backgrounds. A consistent color scheme offers instant flavor recognition.

2. Texture and Sensory Appeal

It’s not just what’s in the carton of ice cream—it’s how the carton feels that sets the stage.

• Tactile Elements: Think of subtle textures that hint at what’s inside. A velvety matte finish? Raised lettering? Maybe fun embossed swirls reminiscent of ice cream scoops? Each touch tells a little story.
• Frosty Imagery: Photos of your ice cream with a light dusting of “frost,” dripping condensation, or maybe even playful ice cube details are the way to go. Your carton of ice cream shouldn’t just look cold, it should feel cold.
• Spot Varnishes: Add a luxurious touch with targeted spot varnishes. A shiny drip design against a matte background offers a visual and tactile contrast that’s hard to resist. It screams indulgence.

3. Eco-Friendly Materials

Market your ice cream and save the planet by consciously going green. This has the bonus of attracting environmentally-conscious consumers, 43% of whom consider it an important purchasing factor.

• Sustainable Options: Use eco-friendly packaging materials like compostable plastics to appeal to consumers of environmentally conscious products.
• Minimalist Approach: Less is more. A clean, minimalist design not only looks modern but also reduces waste. Fewer inks, less material, and just as eye-catching.
• Transparency: Include information on the packaging regarding materials used and responsible disposal methods to help shoppers make informed decisions.

4. Unique Shapes and Structures

The standard rectangular carton can start to look a little boring. Break the mold and make your ice cream the talk of the freezer aisle.

• Think Outside the Box: Literally. Consider unconventional shapes—hexagonal, circular, or a waffle cone-inspired design. Unique structures catch attention and stand out on the shelf.
• Functional Shapes: Ensure that the shape serves a purpose. Maybe a handle for easy carrying or a foldable lid for resealing. Practicality with a cool design twist is always a win-win.
• Interactive Elements: Incorporate playful elements like pop-up features, hidden messages, or even built-in spoons to engage customers and create a memorable experience. Custom packaging turns regular containers into a mini-adventure.

5. Storytelling and Brand Personality

Utilize your ice cream box to engage with your customers and build stronger connections.

• Narrate the Journey: Use the packaging to share the recipe’s origin, the inspiration behind the flavor, or the family tradition that led to its creation. This makes your brand more “human.”
• Brand Voice: Let your brand personality shine through. Are you quirky, nostalgic, or elegant? Align the design with your brand’s voice. Customers love feeling like they understand what a brand stands for.
• Local Flair: Don’t underestimate the power of “made right here.” If your ingredients are locally sourced or you have a connection to your community, share it. This builds trust and adds a special touch that big brands can’t imitate.

6. Practical Considerations

Functionality should always be at the forefront of design. Even the most gorgeous container fails if it doesn’t do its job properly.

• Freezer-Ready: Ice cream packaging should withstand freezer temperatures without compromising its integrity. That means no warping, splitting, or getting soggy.
• Easy Open and Close: Nobody wants a struggle to open their ice cream container. User-friendly lids or peel-off tabs are essential for keeping everyone happy.
• Portion Control: Consider designs that cater to different consumption habits. Single-serve portions offer convenience, while a resealable main container is great for scooping.

11 Design Inspirations for Ice Cream Brands

Whether you’re starting a new ice cream business or revamping the look of your existing line, finding the right ice cream packaging design is essential. Here are some design inspirations you can consider:

1. Text-Focused Design

Sometimes, simplicity makes the biggest impact on the ice cream box. Using bold, eye-catching typography is a great way to give your ice cream a clean and modern look. Focus on using rounded fonts and lettering styles like bubble letters to convey a sense of cheer and whimsy. These friendly fonts project an approachable vibe. Use bold, vibrant colors for the text in contrast to the background of your packaging to ensure that your brand name and flavor descriptions stand out.

Prioritize a simple hierarchy of information—from your brand name to the flavor profile—to maintain maximum readability. Consider adding a short, catchy tagline or slogan to create a memorable impression and show your brand’s personality.

2. Upfront Nutritional Labels

Everyone checking out the ice cream aisle has nutrition on their mind—even if just for a fleeting moment. Consider Denada Ice Cream’s bold approach. They showcase their “low carb” and “no added sugar” claims front and center, turning nutritional strengths into key selling points.

This strategy works great for brands targeting health-conscious customers and helps with product display. Seeing those eye-catching health facts directly on the front of the packaging can build instant trust and give your ice cream an edge in a crowded market.

3. Nostalgic Style

Think old-school diners, classic flavors, and maybe even a cartoon mascot. A nostalgic style for your ice cream packaging taps into that warm, fuzzy feeling. It suggests your flavors are simple and timeless, reminding customers of summer days and a more carefree past. If you want to find great patterns or icons for a nostalgic design, take inspiration from old-fashioned soda fountains or vintage ice cream parlor menus.

4. Organic Color Blocking

Consider organic color blocking to give your ice cream packaging a modern look. This style is perfect for everything from pints to popsicle wrappers. The flowing lines, catchy color combinations, and unique shapes give the design a natural, wholesome vibe.

This aesthetic is especially effective for brands that evoke a sense of simple, farm-fresh goodness. Imagine swirling blocks of creamy vanilla bean contrasted with splashes of strawberry or deep chocolate—it’s an instant way to make your ice cream stand out on the shelf.

5. Imaginative Prints

Quirky prints instantly inject entertainment into ice cream packaging. They’re guaranteed to capture attention with energetic colors, whimsical patterns, and unique illustrations. 

Imaginative designs offer creative packaging solutions and are incredibly versatile. Think dancing sprinkles, smiling popsicles, or cheerful cartoon characters. They tap into a sense of childlike joy, making your ice cream irresistible to kids and adults alike.

6. Boxed Pints

Boxed pints give your ice cream a classic, nostalgic feel that customers love. Besides their charming look, there are some practical benefits too. Boxes offer a larger surface area for captivating designs and important product information. 

You can even go the extra mile by incorporating window patching that lets customers peek directly at the product inside, making it all the more tempting. Boxed pints often feel more substantial and high-quality than other packaging options, offering a little touch of luxury.

7. A Character for Every Flavor

Want to inject some serious charm into your ice cream line? Give each flavor its own unique character. This approach makes your brand instantly memorable and helps customers build an emotional connection with each yummy option. It’s also a great way to tell a visual story about the ingredients or inspiration behind each flavor. 

Brazilian ice cream brand Lowko Ice Cream has nailed this concept with a whole cast of adorable characters. One character rides a scooter, another a unicycle, and others stand on their hands. And each character balances heaping scoops of ice cream. This design idea is especially effective for brands targeting kids or those who want to stand out with a bold sense of whimsy.

8. Clear and Transparent

In today’s market, 94% of customers crave authenticity and honesty from brands. That’s why clear or transparent eCommerce packaging can be a huge winner for ice cream sales. Imagine directly seeing those swirls of creamy chocolate, juicy fruit chunks, or crunchy nuts through the packaging. That’s incredibly enticing. This approach builds trust because there’s no mystery.

9. Artisan-Quality Visuals

Think hand-drawn illustrations, beautiful typography, and a focus on natural textures. The artisan style makes your product tell customers you value quality and craftsmanship. It’s perfect for brands highlighting small-batch production, premium ingredients, or a delicious, homemade taste. Artisan visuals don’t need to be overly complicated. A simple design with a touch of elegance speaks volumes.

10. Doodle-Style Illustrations

Doodle-style illustrations with a friendly, hand-drawn look add a sense of lighthearted nostalgia. Imagine sprinkles, scoops, waffle cones, and happy faces sketched in a loose, doodle style. Doodles are versatile and can be customized to fit any flavor or theme. You can incorporate fun characters, whimsically depict ingredients, or even tell a little story about your ice cream.

11. Blend of Traditional and Modern Design

Consider the charm of vintage ice cream packaging, such as classic colors and simple fonts, and incorporate modern elements like bold shapes and clean lines for a captivating look. It’s all about finding harmony. 

Combine a modern font with a vintage-inspired color palette, for example. Or perhaps opt for a bold color scheme on your tub, then add a touch of old-school charm with a retro logo. Mixing and matching design elements need to be restrained, though. Limit yourself to two contrasting design elements to avoid a cluttered look.

Ice Cream Packaging: Scooping Up Success

Creating ideal ice cream packaging balances creativity, practicality, and brand identity. Put yourself in the customer’s shoes. Would this package make you want to try a new flavor? Does it look like the ice cream inside is high-quality? Does the color or font make the ice cream brand memorable?

The most important thing is to let your ice cream’s personality shine. Whether you use quirky designs, a handcrafted look, or a transparent container, great packaging should give customers a hint of what makes your ice cream special. Get creative and have fun. 

Refine Packaging is the top choice for 1000s of small businesses, Inc 5000, and Fortune 500 companies alike when it comes to custom packaging boxes. With super fast production times, affordable pricing, and a sky’s the limit attitude, we’ll help you turn your custom packaging into a competitive differentiator. Contact us and a dedicated packaging specialist will guide you through every step of the custom packaging process without breaking a sweat. Give us a call for professional help on custom ice cream packaging boxes today.

The post A Comprehensive Guide to Eye-Catching Ice Cream Packaging appeared first on Refine Packaging.

Now, don’t get us wrong. Soap boxes are still very much alive, but over the years, they’ve taken on a different look in both form and function. From environment-friendly packaging and custom soap box design to luxury packaging and minimalistic packaging, modern packaging for soap bars has set a new standard.

There’s a growing interest not just in eco-friendly soap but also in sustainable packaging for such products. The increased consumption of soap—whose production is projected to grow by 6.7% from 2020 to 2030—has led to an increase in soap packaging waste. Common materials used in soap packaging include paper and waxed papers, but other materials like cellophane and polypropylene are also used to some extent. Fortunately, modifications in soap box packaging have helped curb the environmental impact of soap products.

Ready to package soap in a way that makes it stand out? Dive into the rich world of custom soap packaging, from custom wrapping options to sustainable packaging materials.

What Is Soap Packaging?

Soap packaging involves storing soap products in containers or wrapping them in materials like paper. With well-designed soap packaging, you can grab your customers’ attention, set your products apart, and enhance your soap branding. You can incorporate components like your logo, tagline, and brand colors that help drive awareness.

Soap packaging can also drive your brand narrative. Including information such as scent blends offers a glimpse into your product’s quality, while incorporating information about your brand, such as your core values or sustainability goals, can potentially resonate with your target consumers.

Types of Soap Packaging

Let’s take a closer look at some of the commonly used types of soap packaging.

In the following table, let’s review the different types of soap packaging and their pros and cons:

 Aside from these options, you can also look into eco-friendly packaging options for soap products. These include:

• Using packaging made from recycled materials to minimize waste.
• Making custom soap packaging from biodegradable and sustainable materials, such as kraft paper or kraft cardboard boxes, molded pulp, compostable tissue paper, or packaging made from natural fibers like hemp.
• Soy-based inks for printing your labels.

Why Soaps Need Protection

We tend to look at soaps as sturdy blocks that are strong enough to take a fall or two in the shower. But soaps are actually delicate and need a lot of protection so that they don’t get damaged on the way to your local store or home. Whether it’s for a homemade soap or a commercially produced one, soaps are prone to moisture and water damage.

Key Considerations for Soap Packaging

Packaging soaps seems pretty straightforward. Just chuck them in individual boxes or wrappers, and then they’re good to go, right? Well, not exactly. Like most things that play a major role in any business, soap packaging entails a lot of careful planning.

Here are some considerations to keep in mind.

1. How do you want your home-made soap packaging to look (and feel)? Do you want them to be fully covered or partially exposed so that customers can get a glimpse—and maybe a whiff of—your product?
2. What materials will you likely be using? If you’re using cardboard boxes for packaging, what will these be made from? If you plan to use plastic for some parts of your packaging, will you use recyclable materials?
3. Do you sell your soap individually, or do they usually come in bundles?
4. The quality of your soap packaging materials plays a big role in how consumers perceive your product. For instance, if you’re using high-quality materials for a small batch of homemade soap, potential customers will likely see it as a premium product. Using substandard materials, on the other hand, can run the risk of your products being forgotten or overlooked.
5. Your soap branding is unique, so your soap packaging should reflect that. If you’re making luxury soaps, your luxury soap packaging should showcase that. If you’re focused on making eco-friendly homemade soap, your soap packaging should use sustainable materials to keep it consistent with your branding.
6. How well will your chosen soap packaging option protect your products? Soap packaging isn’t all just about making a statement. It also needs to properly protect your soaps, especially during transit.

There are other aspects you need to keep in mind when it comes to soap packaging. Consider the following factors:

• The size and shape of your soaps – Soaps come in various sizes and shapes, from big, rectangle soaps to artisan soaps with uneven edges. Your soap packaging should be tailored to match its size and shape.
• Your budget – This plays a major role in making or choosing soap packaging. If you’re operating on a limited budget, this doesn’t have to mean that your packaging should be ordinary or of poor quality. For instance, you can consider using sustainable alternatives like recycled cardboard or organic fabrics to keep costs down while still doing your bit for the planet.
• Bar soaps or liquid soaps – If you’re making bar soaps, you’ll likely have many more options for soap packaging. On the other hand, you’ll likely be limited to containers, pump dispensers, or plastic pouches for liquid soaps.
• Shipping options – If you’re storing and shipping your products on a larger scale, your products should have ample protection to keep them safe during transit and from high temperatures.

5 Ideas for Soap Packaging Worth Looking Into

Whether you’re going the DIY route when it comes to making your soap packaging or enlisting the aid of a specialist packaging company to design custom boxes for soap packaging, these soap wrapping and soap label ideas will have you excitedly wrapping homemade soap in no time.

1. Eco-Friendly Packaging

Eco-friendly soap packaging refers to recyclable, reusable, or compostable packaging. Typically, environment-friendly packaging materials include recycled cardboard, paper made from sustainable materials like hemp, or compostable tissue paper. One of the advantages to using such options—aside from their lower carbon footprint—is their customizability. You might associate “eco-friendly” packaging with plain brown boxes or paper, but it can still be customized through print or with compostable custom labels for branding.

2. Sleeve or Holster-Style Packaging

This type of soap packaging is a neat way to give a sneak peek of your soap. Like cardboard boxes and paper packaging, they’re also very customizable. For example, with paper or cardboard sleeves, you get to decide on its width.

Holster-style soap packaging is also a great alternative to sleeves. They still offer protection for your soaps while allowing potential customers to pick them up easily and get a whiff of your products. This type of packaging also tends to have more real estate, so you’ll have more room to showcase your branding and brand story.

3. Custom Wrapping

Custom wrapping can be as simple or as elaborate as you want. For example, you can use kraft paper to wrap your soaps, stamp your label, or use custom stickers. Printed labels also provide more information to customers, such as the ingredients list, best applications of the soap, and your company’s details. Aside from kraft paper, you can use tissue paper or even sustainable fabrics to wrap your soaps.

4. Custom Cardboard Boxes

Custom cardboard boxes are a great option if you’re looking for greater versatility and customizability. They come in a range of sizes, shapes, thicknesses, and material types. For example, folding boxes can be customized to have these little windows (window patching) that give customers a glimpse of what’s inside. 

You can also consider die-cutting, like cutouts in interesting shapes, and make custom soap boxes with a die cut that allows your soap packaging to stand out. You also have the option to choose either gloss or matte lamination to top off your custom carton box design.

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5. Plastic Wraps

Plastic soap packaging has gained a bad rap over the years, but it can still be an effective packaging option for soap products. They’re great for keeping your soaps clean and protected from moisture and contaminants. Plus, you can use sustainable plastics like bioplastics made from sugar, corn, and hemp. You can even opt to use translucent or fully transparent wraps. Like the other packaging options, you can use the space provided by plastic wraps for labels and soap information.

Soap Packaging Supplies for Any and Every Need

When choosing or designing soap packaging, you’re bound to have several considerations to ensure that your packaging is effective. These include knowing your target audience, understanding their needs or challenges, figuring out how to showcase your soap branding through your packaging, and determining the best materials. 

While you can go the DIY route, especially if you’re just starting out, working with a reliable packaging specialist will help you create soap packaging that fits your needs.

Refine Packaging offers an extensive array of soap packaging supplies and packaging products. From custom stickers and labels to bespoke figures and patterns for your boxes, we have a world of options for you to choose from. Discover customizable soap packaging boxes that make a big difference today.

The post Make a Splash with These 5 Creative Soap Packaging Ideas appeared first on Refine Packaging.

Minimalism is a sleek, stripped-down look that creates breathing space for the design and lets the product shine through. Minimalist packaging embodies the “less is more” principle by cutting down on the clutter.

The projected growth of sustainable packaging to $423.56 billion by 2029 signifies a substantial shift in consumer and business behavior towards sustainability. This approach also indicates a growing consciousness towards the environmental impact of physical goods. When it comes to consumer products, minimalist packaging is at the forefront of sustainable practices.

An Overview of Minimalist Packaging

In today’s saturated packaging industry, minimalist packaging designs promote simplicity, sustainability, and clear communication. By removing excessive layers and information, minimalist designs focus on the basic essence of the product. This often leads to a sleek and refined look. Minimalist packaging isn’t just a passing trend; it mirrors a shift in consumer values. It attracts environmentally-conscious consumers who appreciate transparency and efficiency.

There are two aspects to minimalist design:

• Eco-Friendly Packaging: This focuses on using minimal and environmentally sustainable materials.
• Visual Appearance: Minimalist branding and elegant graphic design create a clean, uncluttered look.

Minimalist packaging streamlines elements, such as employing one impactful typography or a single color for the entire packaging, and avoids clunky text or complex visuals. This design conveys the brand story and engages consumers with minimal distractions.

5 Benefits of Minimalist Packaging Design

Many companies find it challenging to switch to minimalist packaging. Let’s explore the key benefits of minimal packaging design to understand how less is more.

1. Minimize Eco Footprints

A massive chunk of packaging waste winds up in landfills. Every fancy box, excessive plastic wrap, and unnecessary filler leaves a hefty carbon footprint.

Minimalist packaging uses less material, which means a lighter environmental impact. It’s often made with recyclable or compostable materials like cardboard or kraft paper, making it easier to ditch the dump and embrace the recycling bin.

2. Economical Packaging Solutions

Think of each layer of unnecessary packaging as a tax on your bottom line. Think about it—fewer resources used in manufacturing result in a direct impact on your expenses. Beyond manufacturing costs, a minimalist design can also slash your shipping, storage, and logistics costs.

3. Improved Shelf Presence

In the bustling aisles of a store, where numerous products compete for attention, shelf presence is crucial. Minimalist packaging design steps up to the challenge by prioritizing clarity. Picture sleek, simple lines made from environmentally friendly paper materials, adorned with a bold brand logo and necessary product details. This straightforwardness acts as a visual attraction, guiding the gaze towards the clean elegance of your product.

4. Solidify Brand Image

Minimalist packaging can reinforce your brand image through its simplicity and clarity, which enhance the product’s appeal and visibility. Transparency can further strengthen the brand image by showcasing the product’s authenticity, which aligns with 74% of consumers who prefer brand honesty and sustainability.

Moreover, diverse types of packaging can tell different stories. For instance, a minimalist glass bottle conveys elegance and luxury, while a minimalist paper bag evokes a sense of rustic charm. Both minimal packaging approaches define the brand’s unique style.

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5. Enhance Customer Experience

A survey showed that 60 to 80% of consumers admit to switching brands due to dissatisfaction with packaging. Ripped tabs, cryptic instructions, and mountains of unnecessary plastic aren’t exactly a recipe for a great unboxing experience. 

Adopting a minimalist design is a strategic move to avoid overwhelming and off-putting packaging that might drive customers away. And just because we’re keeping things sleek doesn’t mean the wow factor is gone. Small additions like a personalized thank you note or a freebie make the experience more enjoyable.

6 Key Design Elements of Minimalist Packaging

Minimalist packaging design possesses defining characteristics that ensure the product takes center stage while providing ample protection. Here’s an overview:

1. Limited Color Palette

One key design element that stands out is a limited color palette. This approach—often rooted in the RGB color model—focuses on simplicity and subtlety. 

Minimalist packaging picks a few well-chosen shades to deliver its message. Take Glossier’s millennial pink hue with a touch of white as an example. The soft-muted shade resonates with the preference of the millennial demographic.

Best practices for mastering a limited color palette:

• Pick a hero: Choose one dominant color that embodies your brand. Think earthy brown for organic coffee beans or a vibrant orange for a playful kids’ toy.
• Embrace neutrals: Use white, black, or gray as supporting acts. They balance the hero color and provide a clean canvas for essential information.
• Consider pops: A surprising accent color can add intrigue—a splash of lime on a dark chocolate bar or a touch of silver on a minimalist notebook. Just remember to keep it simple.

2. Negative or White Space

Also known as white space, negative space refers to the intentionally empty areas surrounding design elements to achieve a clean and uncluttered look. While it might sound counterintuitive, embracing the “less” in these areas can amplify the “more” of your brand. A good example is Apple’s minimalist ethos, reflected in the neat and minimal packaging of their devices.

Best practices for making negative space your ally:

• Frame the focus: Think of negative space as a gallery wall for your product. Give it breathing room, and let its natural beauty and unique features command attention.
• Balance the elements: Don’t let your logo or text get lost in the emptiness. Position them strategically and use negative space to guide the eye towards them.
• Practice uniformity: Keep the spacing consistent in the packaging for a polished and cohesive design.

3. Typography

Clean and balanced fonts create a sophisticated and neat aesthetic. A simple sans-serif font for product information makes it easy to understand. Many fonts are suited for minimalist design, so it’s important to pick one that strengthens your brand identity.

Best practices for minimalist typography magic:

• Less is truly more: Stick to one or two fonts, choosing styles that complement each other and your brand personality.
• Clarity before creativity: Focus on readability first. Choose clean, well-spaced fonts that are easily understood.
• Test them out: Play with subtle variations in size, weight, and even color to add depth and visual hierarchy.

4. Texture

Texture adds depth, dimension, and a touch of intrigue, transforming simple packaging into a sensory experience. Minimalist designs use layers, raised edges, textured paper, and materials that mimic the feel of natural elements like wood.

Best practices for textured minimalism:

• Highlight key features: Use textured elements to spotlight crucial information like your brand logo or product name.
• Embrace natural materials: Untreated paper, woodgrain, and fabric can add an earthy elegance to your packaging. These textures evoke a sense of authenticity and quality.
• Play with patterns: Don’t shy away from subtle embossing or debossed patterns. Geometric shapes, organic lines, or product-inspired motifs can add visual interest without overwhelming the minimalist vibe.

5. Logo Placement

Your logo is a beacon that draws attention and anchors your brand identity. Its placement on your packaging can provide a significant visual impact. Here are some examples of logo placement:

• A central placement exudes confidence and simplicity. It works brilliantly for bold logos that can hold their own in the vast negative space.
• An off-center placement can create a dynamic tension that draws the eye and invites exploration. It’s particularly effective for logos with playful elements or those that benefit from negative space.
• Placing your logo in the corner adds sophistication and creates curiosity, suggesting a story to be discovered.

Best practices for the proper logo placement:

• Scale Matters: Ensure your logo is appropriately sized for the packaging. Too small, and it gets lost; too large, and it overpowers.
• Color Harmony: Consider the interplay of your logo’s color and packaging. Striking contrast can make it pop, while tonal harmony can create a cohesive look.
• Readability First: Always prioritize visibility. Avoid placing your logo near busy patterns or overlapping with essential information.

6. Functional Design

More than the aesthetic, functionality is the bedrock of minimalist packaging. Every element must serve a purpose. That way, the packaging becomes an integral part of the product journey.

Best practices for making function your friend:

• Function takes precedence over form: Trendy shapes won’t benefit your product if they compromise usability. Consider how your packaging will be opened, stored, and shared digitally.
• Welcome sustainability: Look for a design that minimizes waste, like reusable closures, and choose recyclable materials.
• Prioritize convenience: Small functions like a simple pull tab on a box can greatly impact brand perception.

4 Popular Types of Packaging for Minimalist Design

Not only should your minimalist packaging save the planet, but it must also protect your product.

1. Tuck End Boxes

A tuck end box is a single sheet of paperboard folded to precision, with flaps that tuck in for closure. Its surfaces offer a great canvas for your brand’s logo. Eco-friendly tuck end boxes come in various shapes and sizes and can safely store anything from delicate jewelry to chunky candles. They can be dressed with a touch of foil or left bare for a raw, natural look.

2. Mailer Box

The mailer box is minimalism on the go. It offers a snug and structured haven that hugs your product without unnecessary padding. The surface can display a single bold color, a playful pattern, or just your logo. Custom printed mailer boxes are built tough and can protect your products from the bumps and bruises of transit.

3. Folding Cartons

Folding cartons use precise manufacturing that involves printing, die-cutting, scoring, and gluing. Their lightweight nature means saving on shipping costs and a smaller environmental footprint.

4. Bags

Bags embody flexibility, versatility, and a chic style. When crafted from paper, they give off a natural, earthy vibe. Meanwhile, fabric allows you to creatively explore textures and colors. Bags are also lightweight and easy to ship, reducing logistics costs.

3 Ideas for Minimalist Packaging Design

Here are some minimalist design ideas that you can use to better optimize your marketing campaigns:

1. Color Blocking

If you decide to use more than one color, try a clean, color-blocked approach. Select colors that connect seamlessly to your brand’s personality and help convey your message. For instance, pair sage green with soft peach to create a harmonious, calming effect.

2. Clear or See Through

Clear packaging emphasizes that the product itself is a work of art. One of the benefits of clear or see-through packaging is its immersive user experience. Your target audience can easily see the color, texture, and quality of your product beforehand.

3. Logo Focus

Putting a strong focus on your logo improves brand recognition. The minimalist approach makes the logo identifiable among hundreds of similar products in your industry.

Minimal Packaging: Why Less Is More

We are saturated with visual noise, and it can be exhausting at times. A great antidote to loud and robust marketing is minimalist packaging. With its sleek and simple designs, minimalism catches the eye and sparks curiosity, which can serve as an effective marketing tactic.

If you plan on using minimalist packaging, keep in mind the true essence of “less is more.” It’s not the absence of design but the deliberate act of trimming excess so you can focus on your brand message. Every design decision should have a purpose, and every element should resonate with your target audience. Great minimalist packaging conveys quality, sophistication, and intention—values that speak to today’s conscious consumers.

Refine Packaging is the top choice for 1000s of small businesses, Inc 5000, and Fortune 500 companies alike when it comes to custom packaging boxes. With super fast production times, affordable pricing, and a sky’s the limit attitude, we’ll help you turn your custom packaging into a competitive differentiator. Contact us today and a dedicated packaging specialist will guide you through every step of the custom packaging process without breaking a sweat.

The post Simplify and Shine with Minimalist Packaging Design appeared first on Refine Packaging.

Picture this: you’re at a store looking for a new snack to try. 

And then, bam. A riot of color blasts out from a candy box, its bold pattern practically daring you to look closer. The sassy tagline seems to say: “Pick me, pick me! You know you want to!” And then there you are at the checkout, eager to rip open that package and unlock its mysteries. That’s the magic of intelligent custom packaging.

If you maximize its use, product packaging is a powerful marketing tool. It nudges your target audience to make an actual sale. And in a world where brands are vying for the attention of a fleeting crowd, captivating packaging can be your secret weapon. The numbers don’t lie:

• The packaging design services market is expected to hit $32.42 billion by 2030.
• 72% of American shoppers decide on a product based on its packaging.
• For 67% of Americans, packaging materials impact their purchasing decisions.
• YouTube unboxing videos have gained 1.1 billion views and 60 million hours of watch time.
• On Instagram, over 5 million posts are tagged with #unboxing.

These numbers whisper a truth: your packaging has the power to transform how customers view your products.

For many small business owners, packaging is responsible for safely getting their product from A to B. But in truth, it’s often the first impression customers will have on the company. Neglecting packaging can harm your product and brand reputation, regardless of how good your product is.

The correct box elevates your product, charms retailers, and turns customers into fans. Custom packaging for small businesses directly influences product perception. But with small businesses likely having a limited budget, it can also create a problem. Let’s look into the pros and cons of custom small business packaging:

The solution is to choose the suitable packaging for your product. This requires a thorough understanding of your product, industry, packaging, and shipping requirements. To help you choose, let’s explore some small business packaging ideas.

10 Small Business Packaging Ideas

Packaging is one of the first tactile interactions your small business will have with your customers. Make it count!

1. Personalized Box Labels

Labels like those stuck on fruits at the supermarket are generic and bland. But when personalized, these pint-sized powerhouses can transform your ordinary packaging into a delightful surprise. Now, you might be tempted to switch to personalized boxes right away. However, if you have a limited budget, personalized labels are a great alternative. Box labels are stylish and versatile and won’t break the bank.

A sticker with your logo and a handwritten note (“Thanks for supporting my dream!”) gives it that personal touch that makes your customer feel noticed and connected to your small business.

So, how do you make personal labels appeal to your audience? Here are three best practices to keep in mind:

• Ditch the generic “Thank you.” Go for witty one-liners, playful rhymes, or personalized messages based on the product or the customer’s name.
• Show, don’t tell. Think whimsical doodles, quirky icons, or a mini portrait of your adorable mascot if your small business has one.
• Just because they’re “just” labels doesn’t mean you skimp on them. Invest in good-quality paper or eco-friendly materials to avoid pixelated graphics or smudged inks.

2. Creative Wrapping Paper

With creative wrapping paper, you can elevate gift-giving into a mini adventure for your customers. That’s a recipe for an excellent unboxing video! Design-wise, the possibilities are endless. Check this DIY wrapping paper using crayons for inspiration. You can do away with the pricey pre-made rolls and unleash your inner Picasso. Here’s how creative wrapping paper becomes your small business budget bestie:

• Recycle and repurpose. Raid your stash of discarded materials. Use old maps, newspapers, comic book pages, and even stained brown paper bags.
• Draw, paint, doodle. If you have the skills, draw a pattern related to your brand, digitize it, and print your wrapping papers with the design.
• DIY is one way to go. If you can’t draw or paint, grab some stamps and stencils to decorate your paper and add personality without breaking the bank.

The great thing about creative wrapping paper is embracing its imperfections. A slightly uneven line or a smudged stamp adds character and charm. It shows your customers you’re real people making real things. Bonus points for adding a playful “Handmade with love (and maybe a little coffee)” note.

3. Diverse Tape Options

Much like generic labels, tape gets a bad rap for being boring. But tapes are essential small business packaging supplies. Before you resign yourself to one that’s plain old brown, think of tapes as creativity and brand expression assets. Consider it the finishing touch, the punctuation mark on your packaging masterpiece.

The best thing about tape is that it’s budget-friendly. Anything economical is a win for a small business. Just a roll of beautifully designed tape elevates your packaging from basic to brilliant.

Here are some tips when choosing your tape:

• Color it up. A pop of color instantly adds personality and makes your packages stand out in a sea of boring brown.
• Get crafty. Washi tapes have many fun designs and can readily add instant flair.
• Think beyond plastic. Eco-conscious customers will love biodegradable tapes made from recycled materials.

4. Themed Custom Packaging

Thanks to theme packaging, you can transport your customers into a whole new world with their purchase. Imagine buying a leather passport wallet and receiving it in a box with vintage travel-themed packaging. That’s sure to make a customer smile.

Also, with this custom packaging, you can easily create engaging and immersive product displays because your packaging carries a unified theme.

Remember, the key is to:

• Know your audience. Craft a theme and product display that speaks to their hearts.
• Keep it cohesive. Ensure every element, from the box to the display, reinforces your chosen theme.
• Don’t overspend. Get creative with budget-friendly materials and DIY touches. Remember, it’s the thought and effort that count.

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5. Seasonal Packaging

If you sell products all year round, seasonal packaging will be a treat for your customers. You can turn your packages into festive little gifts with seasonal wrappings. Imagine cute packaging for small businesses with red and white stripes for peppermint-scented bath bombs sold during Christmas.

Seasonal packaging is a great way to make your packaging not just eye-catching, but also add a little extra. Use plain boxes, but dress them with paint, colorful stamps, or seasonal-themed wrapping paper. You can get crafty with fillers, too. Use shredded paper dyed in festive colors or natural elements like dried leaves or pinecones.

Let your creativity run wild and tie the season to your brand story:

• Stick to your vibe. Don’t go overboard with Halloween gore on your organic tea brand. Keep the season festive but aligned with your overall brand image.
• Focus on key elements like a bold color scheme or a thematic pattern.
• Make your seasonal packaging a special treat, available only briefly. This limited-edition design adds a touch of exclusivity, driving customer anticipation and excitement—they know this beautiful packaging won’t be around forever. It’s a perfect way for a small business to stand out, offering a unique experience that encourages impulse purchases.

6. Special Instructions

Another standout product packaging design great for small businesses is adding special instructions. This is particularly valuable for products that require a little TLC, like those with assembly instructions, brewing rituals, or activation spells. 

These special instructions are more than just packaging ideas for inspiration; they’re engagement blueprints. They transform product assembly into an adventure, brewing tea into a ceremony, and science experiments into family bonding moments. They become your chance to guide your customers to an enjoyable experience and boost your brand reputation.

To craft instructions that make your customers cheer:

• Tell a story. Weave a narrative into your instructions, guiding your customers through the process with humor, excitement, and maybe even a dash of intrigue.
• Use illustrations, diagrams, or even QR codes to visually guide your customers, especially for products with more complex steps.
• Personalize if possible. Consider offering downloadable instructions with the customer’s name or recording short video tutorials for a one-on-one touch.

7. Custom Fabric Packaging

Elevate your business packaging from practical to luxurious, transforming every unboxing moment into a sensory symphony with custom fabric packaging. Think velvety pouches in jewel tones, cradling your handcrafted jewelry like precious treasures. 

Or soft linen wraps in natural hues, enveloping your organic bath products for a spa-like experience. Custom fabric packaging tells your customers you care about every detail, ensuring that they get the best from your business.

To optimize your custom fabric packaging for maximum impact, make sure to:

• Choose the right fabric. Consider the fabric’s weight, feel, and durability. Match the fabric to your brand and product aesthetic.
• Go beyond plain fabric. Embroider your logo and hand-stamp patterns, or even dye the fabric in your brand colors.
• Focus on functionality. Opt for drawstring closures, zippered pockets, or convenient carrying handles to ensure your packaging is beautiful and practical.

8. Personalized Paper Bags

Paper bags are humble carriers for your products. They do the work and are budget-friendly, but they can be a tad dull, too. You can counter the latter with customization. Use personalized paper bags as miniature billboards for your brand, adding a personal touch that lingers long after the purchase.

Personalized paper bags are incredibly versatile, and compared to custom boxes, they may be more cost-effective in certain scenarios. They’re also perfect for small to medium-sized products. 

Think of Kraft paper bags adorned with doodles of your bakery’s freshly baked delights or glossy paper bags embossed with your elegant logo that adds a touch of luxury to your product. You can also offer personalized bags with customer names or special messages for a special touch. If your small business is events-oriented, like weddings, personalized packaging is great for bulk orders.

To personalize paper bags for maximum impact, make sure to:

• Get creative with design. Experiment with patterns, colors, and handwritten messages that reflect your brand.
• Keep it functional. Consider handles, gussets, or even reinforced paper for heavier items.
• Encourage reuse by adding care instructions or printing playful messages like “I’m not plastic; I’m fantastic!”

9. Interactive Packaging

Interactive packaging is a fun and smart tactic that creates lasting memories and boosts brand engagement. They help spark curiosity and engage your customers in a whole new way. Imagine a puzzle box for a mystery board game with hidden clues and compartments or a QR code on a customized tea box, leading to a video of the tea’s origin story.

To create eye-catching and memorable interactive packaging, make sure to:

• Tailor the interaction to your audience’s interests and expectations.
• Keep it simple and intuitive.
• Focus on quality. The interaction should be seamless and enjoyable.

If you’re not a design whiz, that’s okay. You can find incredible packaging designers who can help you bring your interactive ideas to life. Consider collaborating with local artists for a unique touch.

10. Photography Insert

Photography inserts are little visual gems that showcase your products in glorious detail. Imagine an insert with close-up shots of your glazed donuts inside the box dusted with colorful sprinkles and glistening with sugar. Photo inserts boost product appeal because they tell a story beyond words.

To make the most of this small business packaging idea, follow these tips:

• Invest in good photos; they truly make all the difference. If you have the budget for it, hire a pro. Otherwise, research lighting techniques and editing tools to showcase your products in the best light.
• Print on thick, textured paper or cardstock for a premium feel.
• Choose impactful visuals and pair them with short, engaging captions that tell a story or highlight key features.

Let your products shine through your photos, turn your mailer boxes into mini galleries, and share behind-the-scenes photos of your product photography on social media. All this builds anticipation for your products.

5 Tips on Optimizing Packaging for Small Business

Aside from the small business packaging ideas above, there are ways to further optimize your choice of packaging. Consider the following tips.

1. Everything Leads to Branding

Branding is the silent ambassador that continues to tell your brand story long after the purchase. That means slapping your logo on a box won’t cut it. You must craft a sensory experience that resonates with your customers and leaves a lasting brand recall. The latter is significant as 60% of consumers worldwide choose to buy a new product from a brand they recall.

Ditch the generic small business shipping supplies and embrace new ways to make your boxes stand out, like:

• Infusing your brand colors into every element, from tissue paper to boxes. Bold choices grab attention, while softer hues exude elegance.
• Using custom illustrations to tell your unique story that reflects your brand’s personality.
• Showing your eco-conscious side with recycled or compostable packaging options.

2. Sweeten the Package with a Freebie

Sure, your product rocks, but why not sweeten the deal with a little unexpected freebie? Tucking in a thoughtful free item is a powerful marketing tool disguised as a delightful surprise. It cultivates a good customer relationship and boosts brand buzz. Gifting a freebie also nurtures reciprocity, which works, given that there’s a whole niche for freebie marketing.

A well-chosen freebie can introduce customers to new products they might not have explored, boosting your sales potential. Get creative and consider these freebie options:

• Send mini samples to let them dip their toes into another product line, like a travel-sized lotion that comes with every bath bomb purchase.
• Gift branded swags like totes, stickers, or keychains. These freebies are fun and functional and subtly promote your brand.

The freebie doesn’t have to be expensive, just thoughtful and relevant. It’s a chance to make your customers feel special, deepen their connection to your brand, and maybe even spark some word-of-mouth magic.

3. Double Down on Functionality

In today’s world, savvy small businesses are doubling down on functionality, transforming the right packaging into a strategic asset. Multipurpose packaging minimizes environmental impact and resonates with eco-conscious consumers.

• Ditch the standard boxes for packaging with options like zipper closures, Velcro flaps, or snap-lock mechanisms. This doesn’t just protect your product during shipping—it can be repurposed, like for storing toys, jewelry, or travel essentials.
• Those loose packing peanuts? Not very earth-friendly. Instead, opt for custom-designed inserts crafted from recycled cardboard or biodegradable materials. These inserts keep your products secure during shipping and can be transformed into handy container dividers later. It’s a win-win for the environment and your customers, who get added value from your packaging.
• Become an upcycling champion by offering tips and ideas on your website or social media. Imagine the positive impact—happy customers, reduced waste, and a brand identity that resonates with eco-conscious values.

4. Pick the Right Shipping Materials

Custom boxes are the standard in packaging. But if you want to optimize your small business packaging, choose the suitable shipping material. The box you select isn’t just for protection; it’s about finding the perfect balance between cost, efficiency, and customer experience. When you choose the right box, it also aids in fast shipping. Using the right box size makes it easier to attach labels and documentation, reducing the likelihood of delays due to damaged labels during sorting and delivery.

Think beyond the standard brown box. Explore various types that suit your small business needs best:

• Corrugated boxes: The classic choice, offering sturdy protection for larger, heavier items.
• Rigid mailers: With their sleek and premium look, they’re ideal for flat items like artwork, photos, or apparel.
• Poly mailers: Water- and tear-resistant, they’re great for lightweight items like clothing or soft goods.
• Padded mailers: They have padding inside them, which makes them suitable for delicate items, such as electronics or jewelry.

5. Test and Gather Feedback

Packaging for marketing shouldn’t be a one-shot gamble. Even when you experiment, you should always test the market. By gathering real-world reactions, you can refine your packaging strategy so that it truly fits your brand without overspending. That’s where testing comes in:

• Run small-scale trials like mini campaigns with different packaging options and gauge customer response. A/B testing on your website or social media can be surprisingly insightful.
• Encourage customers to share photos and reviews of your packaging on social media platforms. Tag them for added engagement and valuable insights.
• Invite a small group of target customers to your “unboxing HQ” and observe their reactions firsthand.

By embracing an iterative approach, you can identify what sticks and what stumbles.

Final Thoughts

Packaging tells a story. For small businesses or solopreneurs with limited funds, having great packaging translates to a tangible representation of the business’s ethos. As a business owner, elevating your packaging means caring about your product and customers. It also means your product can stand out even with a saturated market and a fleet of competition.

Customization is the key to elevating your packaging game regardless of its size. With the small business packaging ideas above, you can choose and design packaging that not just protects your product, but also doubles as a great marketing tool.

Refine Packaging is the top choice for 1000s of small businesses, Inc 5000, and Fortune 500 companies alike when it comes to custom packaging boxes. With super fast production times, affordable pricing, and a sky’s the limit attitude, we’ll help you turn your custom packaging into a competitive differentiator. Contact us today and a dedicated packaging specialist will guide you through every step of the custom packaging process without breaking a sweat.

The post 10 Small Business Packaging Ideas to Elevate Your Brand appeared first on Refine Packaging.

2025 Custom Packaging Trends

This year, the main drivers of change in the packaging industry are sustainability, customer experience, and artificial intelligence (AI) technology. Brands and packaging companies would do well to delve deeper into these key packaging industry trends as they create new packaging designs for their customer base.

The Demand for Sustainable Packaging Materials Continues to Increase

In the past few decades, environmental concerns have spurred the demand for brand owners to minimize their plastic waste. This increasing demand from consumers compels brands to implement sustainable solutions. The drive for sustainability was trending in 2024, and 2025 will be no different. 

Governments and NGOs are implementing sustainability agendas as both brands and consumers alike actively search for more eco-friendly solutions. These include the EU’s Packaging and Packaging Waste Directive, California’s Plastic Pollution Prevention and Packaging Producer Responsibility Act, and the United Nations Sustainable Development Goals. 

Similarly, brands are now embracing sustainable alternatives to plastic packaging to reduce their carbon footprint, capture the increasing number of eco-conscious consumers, and foster a positive brand image that aligns with global efforts against climate change. 

1. According to the CPG Sustainability Report, 92% of shoppers say sustainability is important when choosing a brand to patronize. 
2. Compared to traditional goods, the growth of sustainable products is 2.7 times faster due to higher consumer demand.
3. Environmental impact is very important to 43% of consumers when evaluating packaging features during their purchasing decisions.  
4. Sustainable packaging ranks second as the most important element of sustainability that consumers consider when purchasing products.
5. Around 41% of consumers think that the accumulation of waste, including packaging and plastic, is the most concerning environmental problem in their country. This heightens the demand for more eco-friendly packaging solutions.

So, what can you do to amplify your sustainability initiatives? Here are some ideas to start off with:

Go minimalist. 

Minimalist designs and clean lines are trending. But more than the packaging designs, minimizing the amount of materials used is also gaining popularity. Remove secondary packaging if possible and use fewer materials if you can. Consumers correlate fewer materials with less waste. Keep brand perception as a premium product by enhancing the design of your primary packaging instead.

Offer reusable options for plastic packaging.

Say goodbye to single-use plastics. Custom tote bags made of fabric and sturdy gift boxes made from corrugated boards are great options. But when the use of plastic is truly unavoidable, consider recyclable containers that can be repurposed. Even high-end brands like Estee Lauder and Gucci are wrapping their luxury goods in recyclable packages. 

Make your sustainability efforts visible.

Logo and packaging designs are crucial for brand recognition. Elevate your brand image further by making it clear where you stand on environmental concerns. Consider incorporating these eco properties in your products and visually highlight them in your packaging and on your product stand on retail shelves:

• Biodegradable
• Compostable
• Certified Wood
• Plastic-Free
• Multi-Use
• Recycled

Start the shift toward circularity.

Support a circular economy. Consider the full life cycle of your products and their packaging. This requires more than reducing waste during manufacturing. Incorporating recyclable materials and innovative ideas for packaging disposal helps minimize the environmental impact of your product packaging. 

Customer Experiences Take the Spotlight

In 2023, double-sided packaging designs were in vogue, as they provided a unique unboxing experience that was capable of telling customers a brand’s story. Consumer behaviors are continuously shifting toward alternative packaging materials and innovative product presentation.

To adapt to this trend, brands are turning packaging into an even more immersive experience where every layer shares a message. From textured tissue paper that feels like a warm hug to glossy printed tape that highlights premium quality, this year continues to focus on enhancing customer engagement by creating a specialized experience in every unboxing.

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A recent study reveals the impact of highly creative packaging. However, businesses need to balance the creativity of their packaging with meaningful designs that resonate with customers.

1. Around 42% of marketers hire creators to produce unboxing or product reveal content. Exclusive content for brands enables them to connect better with their market as it gives a glimpse of what they could experience when they receive the product.
2. Approximately 13% of consumers researching products look at unboxing videos of influencers. That’s twice as much as those whose purchases are influenced by watching product videos and images.
3. Personalized packaging is among the most desired experiences customers are looking for from brands. About 26% of customers would be delighted to receive a thank you card or something bespoke when they unwrap their packages.

To make memorable unboxing experiences for your customers, consider the following:

Unify branding across all channels and products.

Make sure your brand is visually clear and identifiable on your website, social channels, products, and, of course, their packaging. You’d want every element of your packaging to be a part of your brand narrative.

Make unboxing a multi-sensory experience. 

Develop a packaging design that creates a strong connection between customers and your brands. Use vivid colors to capture attention, but be careful not to go overboard. Add texture, scent, and sound that make unboxing more thrilling. 

Be authentic.

Whether it’s about product quality or sustainability claims, deliver what you promise and make this clear with your packaging design.

Technology Fuels Innovation and Spurs Excitement 

In 2025, we see artificial intelligence making an impact on virtually all aspects of the packaging process, from design to manufacturing and printing. 

1. In 2023, the digital label printing and 3D-printed packaging markets were valued at $11.06 billion and $1.220 million, respectively. Both markets are projected to increase to approximately $18.54 billion and $2.560 million by 2033.
2. Only 16% of companies are implementing a data-driven approach to smart packaging. These pioneering brands show a wider margin across several value indicators compared to other businesses. They outperform others in terms of product recall, customer acquisition, and counterfeit protection, among many others.

Ready to embrace innovation in your packaging process? Ride the tech wave to differentiate your brand.

• Use Generative AI wisely. ChatGPT, Bard, Firefly, and other generative AI and modeling tools can enhance the design process. Use them to generate design ideas and create content, but make sure to tweak their output to tailor your packaging to your unique needs.
• Roll out digital design and printing solutions. Digital printing is considered a more cost-effective and less labor-intensive alternative to traditional printing methods. It’s rising in demand, and brands prefer it for better customization, tamper-proofing, and counterfeit protection.
• Offer more than just packaging. Incorporate QR codes, augmented reality (AR) elements, and other interactive features that heighten engagement. Everyone now uses digital devices that you can leverage to create immersive experiences.
• Explore connected packaging. Make your products stand out on and off the shelves. Active and intelligent packaging that integrates Internet of Things (IoT) technology helps meet consumer expectations of product transparency and tailored experiences.

Challenges Packaging Companies Need to Prepare for this Year

Around 80% of companies that started their sustainability transformation less than a year ago still aren’t on track with their sustainability programs, as disruptions in the supply chain continue to beset the industry. Manufacturers still struggle to source raw materials, and packaging retailers or distributors require longer lead times to deliver products. Labor shortages, skyrocketing prices, more stringent regulations, and border controls worsen the problem.

The heightened focus on extended producer responsibility is also impacting packaging industry trends. Aside from using eco-safe food packaging, flexible packaging, and other alternatives, companies must ensure that there is accountability in the full life cycle of the packaging they use.

However, sustainability in the custom packaging industry still opens opportunities for businesses. With about 50% of consumers willing to pay more for sustainable packaging, it’s still cost-efficient in the long term to run sustainability initiatives.

Create Lasting Impressions Through Custom Packaging

As we unwrap what 2025 holds, it’s clear that sustainability, customer experiences, and technology will drive the custom packaging world into the future. To leverage the growth potential from the latest packaging design trends, keep these in mind:

• Green is “in” and will likely stay that way for the long haul. Ditch the plastic packaging and look for sustainable packaging solutions. Sustainable materials like plant-based inks, compostable paper, and reusable containers are the top choices for packaging that beautifies the planet and your brand.
• Make every unboxing a spectacular customer experience. Let your packaging take center stage and tell your brand’s unique story. Include immersive and interactive design elements that engage consumers and build lasting brand relationships.  
• Tech it up a notch. Turn to modern technology for packaging ideas that leave a lasting impression. AI-aided design, digital printing, and QR codes add a modern twist to your packaging. Give your new packaging a tech-savvy glow-up that attracts and engages consumers.

Adapting to these consumer trends is a strategic imperative. It not only drives sales for your brand but also creates a positive impact on your consumers and the environment. So, go beyond the box with these packaging innovations!

Refine Packaging is the top choice for 1000s of small businesses, Inc 5000, and Fortune 500 companies alike when it comes to custom packaging boxes. With super fast production times, affordable pricing, and a sky’s the limit attitude, we’ll help you turn your custom packaging into a competitive differentiator. Contact us today and a dedicated packaging specialist will guide you through every step of the custom packaging process without breaking a sweat.

The post Beyond the Box: Unwrapping 2025 Trends in the Custom Packaging Industry appeared first on Refine Packaging.

The top 10 items US consumers are embarrassed to buy at physical shops include condoms (29%), emergency contraceptives (26%), bed bug spray (26%), head lice treatment (25%), hemorrhoid cream (24%), diarrhea medication (24%), pregnancy kit (23%), bladder leak or incontinence products (23%), menstrual products (23%), and cold sore medicine (23%).

More good news: brands can ship your order without any product identification or company name to prevent couriers or nosy neighbors from discovering what you bought from their store.

And that’s what discreet packaging is all about. 

Discreet packaging uses plain—no conspicuous design or imagery—shipment boxes or mailers with minimal labeling to avoid drawing attention and ensure its contents remain confidential.

Ambiguous Exterior: “Masking” What’s Inside

Discreet packaging uses the following to keep its contents a secret:

1. Plain boxes or bags

You can use plain white, Kraft, or neutral-colored carton mailers, shipping boxes (full overlap or slotted), or bags with little to no branding.

2. Generic/White labels

Discreet shipping labels can feature only a tracking number, recipient’s address, and any legally required descriptions, depending on your product. You don’t have to include your company name or business logo.

3. Stealth packaging

Packaging materials with tamper-proof features aren’t easy to rip open, securing the quality—and quantity—of its contents. They may use special seals and tapes that need scissors or blades to open. This makes it obvious if others besides the recipient attempted to look inside.

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Product Categories Requiring Discreet Packaging

Customers are most likely to request or expect discreet shipping for the following categories:

1. Medication and healthcare products

Some health conditions are considered too embarrassing or sensitive that your customers are secretive about them and may prefer discreet packaging for their medicine. Examples include:

• Digestive and urinary problems (diarrhea, constipation, hemorrhoids, incontinence)
• Personal hygiene troubles (body odor, foul breath, excessive sweating)
• Hair and skin trouble (balding and acne)
• Snoring or sleep apnea
• Fungal or viral infection (toes, nails, reproductive organs)
• Pregnancy

Take InControl Diapers, for example. A YouTube video from InControl shows that the adult urine and bowel incontinence diaper brand delivers orders in plain packaging. The box only has a label with your shipment number, name, and address.

2. Vapes

The amended Prevent All Cigarette Trafficking Act (PACT Act) prohibits the shipment of vaping products, e-cigarettes, and similar devices with or without “aerosolized solutions” via the US Postal Service (USPS). 

It also specifies the wording for packaging labels. “Permitted [cigarette/smokeless tobacco/ENDS] mailing—delivery only upon age verification” must appear in all caps on the mailpiece’s address side, based on its mailing guidelines. 

VapeA1 boasts “extra discreet plain box shipping.” The company ships customers’ packages from any of its four warehouses with available supplies that are closest to them.

3. Cannabidiol (CBD)

CBD regulations vary by state but have common features. For instance, New York State’s Office of Cannabis Management and California’s Department of Cannabis Control require CBD retailers to use child-resistant and tamper-evident packaging that encloses the entire product.

CBD packaging shouldn’t contain elements—such as cartoonish or bubble-like fonts and bright colors—that can be confused with candies or snacks and may attract people aged 20 and below. 

Also, the state expects CBD retailers to use packaging material that will protect the content from light and other contaminants that can lead to product deterioration during storage. Both states require graphic markers on the CBD boxes and packaging.

Overall, vendors should accurately indicate CBD levels on product labels to avoid getting warning letters from the Food and Drug Administration (FDA). 

One recent agency study showed that only 31% of 84 CBD extracts sold online bore labels accurately listing the CBD content of their goods. The FDA has issued warnings to 12 firms marketing CBD-related products as of July 26, 2023.

Meanwhile, six companies received cease and desist letters from the Federal Trade Commission for using deceptive marketing for their edible goods containing Delta-8 tetrahydrocannabinol, another compound from cannabis sativa. The packaging resembled the designs of popular snacks, such as Doritos, Cheetos, and Nerds Rope Candy.

Utah-based WholesomeCo shows a discreet but not plain-looking packaging for its medical cannabis.

4. Adult products

Adult products include alcoholic drinks, lingerie, and sexual wellness products or sex toys.

New Zealand-based company Elusive Lingerie tells its customers to specify in the shipping “Notes” section that they want discreet shipping. Otherwise, they’ll get their order in a plain white but branded box.

Standard shipping procedures apply for sexy sleepwear, but for liquor and pleasure toys, consider the following:

Liquor

Like in CBD, state governments set rules for shipping liquor directly to consumers, including the allowable types, maximum amount, and required permit or license. In general, brands can’t send them through the USPS.

Eight states and territories accept D2C shipments of all spirits, according to the National Conference of State Legislatures website, which lists the details of each state’s requirements:

• Hawaii
• Nebraska
• Kentucky
• West Virginia
• New Hampshire
• Rhode Island
• Florida
• District of Columbia

In most states, shipments must be conspicuously labeled with these wordings: “Contains alcohol: Signature of person age 21 or older required for delivery.” 

Labels on alcohol shipments for New York residents must also have the same words but must end with “Not for Resale.” Meanwhile, the labels on North Dakota-bound shipments don’t require the phrase “Contains alcohol.”

Pleasure toys

Brands should check state laws on shipping sex toys, the sale of which is banned in Alabama (due to its Anti-Obscenity Enforcement Act of 1998), Texas, and Georgia. In Texas, these adult products should be identified as “novelties.” You’ll find them sold at local novelty stores.

Bonjibon uploaded a video on TikTok showing its “super boring” white label-plain packaging for its sexual wellness products.

Expensive or luxury goods

Luxury or high-end products include:

• Fashion items: watches, jewelry, precious stones, expensive perfume, designer clothing, bags, and shoes
• High-tech gadgets: headphones, tablets, laptops, electronics, drones, video or film production devices, medical equipment
• Artwork: prints, paintings, sculptures, collectibles

6. Political items

You can ship individual candidate campaign products to thank donors and supporters or send them in bulk ahead of mass rallies and sorties. These items can include:

• Pins
• Magnets
• Bumper stickers
• Doorknob hanger tags
• Pens
• Notepads
• Stress balls
• Hand fans
• Sunglasses
• Wristbands
• Lanyards
• Keychains
• Umbrellas
• Caps and hats
• Banners
• Balloons
• Table throws
• Mugs
• Tote bags
• Shirts
• Yard signs
  

3 Steps for Memorable Unboxing with Discreet Packaging

In customizing your discreet packaging’s interior, you can go all-out on box design, colors, and messaging. Get as creative as you want to provide a unique unboxing experience by trying these steps:

1. Greet your customer

Print “Thank you,” “Hello,” or any other catchy and personalized message at the back of your box’s cover or lid to acknowledge your client’s purchase and to introduce your brand further.

Your business name, logo, and other particulars can also fill this spot.

2. Wrap their order in custom tissue paper and a brand sticker

Use tissue paper and stickers bearing your logo, brand name, colors, and patterns to make your customers remember your business even after they’ve used up your product.

3. Include promotional inserts

Add custom promotional inserts based on your engagement and customer acquisition goals:

• Thank buyers with a customized insert instead of printing a message on the back of your box’s lid.
• Get client feedback on their purchase and connect with them online through social share inserts.
• Include a referral card to the package encouraging current customers to refer their friends to your company with a purchase discount.

You can also use these inserts for instructions on using the product or to share your company history, online or offline events, and upsell opportunities. 

How Discreet Packaging Boosts Your Business

You can reap the following benefits when you offer discreet packaging:

Privacy

Confidentiality works two ways—by concealing your business name and the specifics of your customer’s order, you guard your reputation and your buyer’s privacy.

Some frustrated clients take videos of discreet shipping failures. Prospects who come across such videos are likely to get turned off when they discover your brand doesn’t ship as discreetly as you claim.

Meanwhile, contented customers can polish your image when they leave positive feedback on your review forms and social channels for your expert handling of their sensitive orders.

Security

Discreet packaging isn’t just for embarrassing body-related products but also for high-end items. Generic-looking packaging can prevent theft, damage, or destruction.

Box interior optimization

Although you must be unobtrusive on the outside, your box can bear all your branding elements on the inside. 

Optimize your packaging box’s interior by printing your brand colors, logo, slogan, or personalized message on it. You can also wrap your product with custom tissue and seal it with a custom label or sticker. 

Be intentional with your packaging inserts—use eco-friendly materials for dividers or holders, and include thank you and social share request cards to promote extended engagement with your shoppers.

Available Courier Services for Your Discreet Packages

The country’s top couriers treat various product categories differently. Below is a summary of their services:

You can also opt to work with a fulfillment center, which offers discreet labeling along with shipping services.

Future-Proof Your Business with Discreet Packaging

With 24% of retail purchases expected to happen online by 2026, offering delivery options to your customers—including discreet shipping—can prevent you from being pushed aside by fierce competitors. Over two million retailers operate in the country according to the Census Bureau.

Surprise your customers—or at least don’t make them regret shopping with you—by working with seasoned packaging suppliers that provide white-glove treatment from box type selection to prototyping.

Refine Packaging specializes in customized mailers and shipping boxes, including packaging for brands that seek a balance between a discreet exterior and an impressive interior box design.

We can work with a print-ready design that aligns with our artwork guidelines to ensure a smooth and speedy production process. At the same time, our packaging design specialists can provide expert advice, from box structure to packaging inserts and inside printing. These accomplished graphic artists and engineers can apply their expertise and skills to make your packaging a trust-building vehicle for your brand.

Your journey with us includes 2D and 3D mockup development, which allows you to examine and test your box in its folded-up form before production. Contact us today to discuss your discreet packaging needs.

The post Discreet Packaging: The Ultimate Retail Embarrassment Cure appeared first on Refine Packaging.

Your target market’s initial impression of the packaging powerfully sways their buying decision. Shoppers can get your item from the shelf and examine it more closely (or click your product image online and read more about it) before adding it to their cart. Or they can pass you up for another item.

Packaging’s marketing role is undeniable in a world increasingly focused on online engagement. Tangibility still matters, with an enticing physical presence improving your company’s brand recognition and recall more than digital communications.

How can packaging support your branding and marketing strategy? 

It all starts with understanding your buyer’s behavior. So let’s dive in and discover what makes packaging a potent conversion tool. Also, we’ll tackle how you can track your packaging’s performance.

It’s Not What They Look at But What They “See”

In packaging design, you must plan with the end in mind. For brands, this entails balancing two primary goals—product safety and customer appeal. The box or container must protect the product until it reaches the customer. At the same time, the packaging should make the buyer feel happy about the purchase and transacting with the company.

Factors Influencing Consumer Perception

Let’s admit it: despite humanity’s great strides in knowledge—including sales tactics, we’re still prone to the bias from positive first impressions, also known as the halo effect.

This bias applies in shopping and packaging—consumers are inclined to choose products based on appearance. The following factors can affect how they perceive your brand:

Color

Color can create emotions leading to desire, disgust, or indifference. Researchers and market analysts reported that 85% of consumers selected products based on color.

Thus, knowing the psychology of colors—the messages they convey—is necessary for your color choice in packaging design. Your selection should be consistent with your brand’s mission and personality. 

Although culture, life experiences, and socialization affect color preferences, graphic designers and marketers refer to guides and charts like the one above when designing their branding assets, including packaging designers looking for inspiration.

Meanwhile, recent research shows that blue currently holds the record as the most-liked color (preferred by 57% of men and 35% of women).

Shape and size

Factors such as the size of your box can depend on your target market’s demographics. For instance, children view product sizes and shapes differently than adults. Grown-ups may lean toward easy-to-carry products with minimal excess weight, but large-size or uniquely shaped packaging may excite younger consumers.

Texture

Although product packaging should look attractive even from a distance, it’s meant to be touched. Glossy and smooth packaging can give products a premium look and feel. Meanwhile, eco-conscious consumers might appreciate Kraft paperboard or molded pulp boxes, which may feel rough and barely have any design. One forecast shows a growing demand for barrier coating—for paper and board packaging—as a plastic substitute and will hit $11 billion by 2028, based on 2022 prices.

Layout, fonts, and graphics

A well-laid-out packaging box with a clear and sharp logo and images plus readable typography for your product name, description, and instructions make it easy for shoppers to know how your product can benefit them. 

Packaging Reveals What Consumers Want to Know About a Brand

Effectively designed packaging can answer your target market’s questions about you and your product. Shoppers typically want to know:

• What company produced this product?
• Why did they develop this product?
• What process did the business use to create the product?
• Where was this product made?
• What makes this product the best or better than others in the same category?

Including the following information in your custom packaging can convince consumers that buying your products is worth their money:

• Nutritional and health facts
• Ingredients
• Eco-friendly information
• Brand name
• Reasons for choosing your brand
• Certifications and awards
• Detailed instructions
• Cautionary notes
• Government regulations

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Moreover, your packaging material and structure can reveal how much care you put into ensuring your product’s usability and consumer safety. In a video from The Packaging School, founder Dr. Andrew Hurley emphasizes that thoroughly knowing your product is crucial in developing packaging that hits safety targets for both your item and those who’ll use it. He says clarifying these aspects about your product can help you nail your packaging design:

1. Form and nature of your product

Your product’s state (solid, liquid, or gas) will determine what material you need to package it. 

Beyond dimensions and weight, you must also consider what’s required to prevent leakage and adverse chemical reaction due to temperature, moisture, and the packaging material itself.

2. Needed protection at each level of the sales cycle

Your packaging must keep your product safe from the stockroom or warehouse to its transfer to couriers or fulfillment centers that will transport and deliver it to your retailer or customer.

3. Product’s end user and expected interaction with the product

Customers may have unique preferences, but convenience is universal across your demographics. For instance, a resealable package is advisable for a kid’s beverage, while gable top carton boxes are handy for adults.

4. Presentation

Your packaging must differentiate your product from other players in your niche or industry. Moreover, it should include a surprise element, particularly an unboxing experience better than they expected.

5. Sustainability beliefs and regulations

Research your target market’s beliefs on sustainability in packaging and the laws at the locations where you distribute or sell your goods. Six US states currently uphold Extended Producer Responsibility (EPR) policies on the disposal of hard-to-recycle materials: Washington, Oregon, California, Colorado, New Jersey, and Maine. Use your packaging to communicate how your company adheres to EPR laws.

How to Use Packaging as a Marketing Tool

Packaging is now at the forefront of brand awareness and promotions after some marketers renamed their seventh marketing P from the overarching “physical evidence” to packaging.

Here are seven ways you can optimize packaging as your “silent salesperson”:

1. Include customized packaging in your branding

You can use packaging to reinforce your brand identity because it receives the highest engagement with your consumers next to your product. For consistency, your packaging should include these brand elements according to your style guidelines:

Name

The brand-to-product association is so strong at times that some names have undergone genericization—the trademark becomes synonymous with that class of products. 

Examples include Kleenex for tissue paper, Band-Aid for adhesive bandages, and Xerox for copying machines. Other genericized brands include Velcro, Lego, Google (“Let’s Google it.”), and Photoshop (“I think that was photoshopped.”).

Logo and brand graphics

Your logo is your visual trademark, which must be recognizable as your brand name—if not more memorable. Graphics separate from your logo must use your brand color palette.

Color palette

Your packaging should ideally use your brand colors, which should’ve been chosen after analyzing your target audience and competitors. Some designers advise using up to three colors for maximum memory retention.

Slogan

Slogans are simple and catchy phrases representing your brand’s personality. They’re also crafted to function as mini-mission statements.

M&M: “Melts in your mouth, not in your hands.”

FedEx: “Where now meets next.”

Nokia: “Connecting People.”

Typography

Your fonts should be easy to read and express product information. Their look must also fit the style of your other branding elements.

Images

Images or visual elements must be crisp and attractive enough to tug at your target market’s heartstrings. They should also represent your brand message and the product’s unique value.

2. Think out of the box for higher shelf impact

Does your packaging seem to blend with other products on retailers’ shelves? Although shoppers have subconscious packaging expectations for different product categories, your brand must have unique elements that will help you stand out in a sea of other competing products. Two steps can help you achieve this:

Audience research

Conduct a simple online poll (try Twitter or LinkedIn) and ask your target buyers what they consider to be typical packaging in your product category.

Competitor research

Look through store shelves and compare the designs of your rival products. You might notice similarities in color and typography—these are the core design elements of your category. Doing something different but still in tune with your audience’s survey results is worth the risk.

Finnish company Sitko’s artisan pizza box is one example of unconventional design. It only uses black and white and shows off its sourdough balls—described as the “heart and soul” of its business—in various irregularly rounded shapes.

Meanwhile, Norway’s Freja did quite the opposite, playing up Nordic geometric shapes and a bright—although still limited—color palette for its rebranded bone broth line.

Below, this unique nature-based concept by Vu Digital encases bottles like flower petals.

Meanwhile, one designer used insect-themed window boxes for lightbulb packaging. 

3.   Incorporate packaging in your marketing campaigns

Although packaging can promote your product on its own, it’s most influential when used in tandem with the rest of your marketing arsenal. You can feature them in your digital (social media and website or Google ads) or offline (billboards, print, and TV) ad campaigns.

Aligning your packaging with your ad strategies may be as simple as using custom tape, labels, and sleeves on stock packaging boxes.

4.   Make it functional

Packaging should be durable and user-friendly in that storing, opening, resealing, and displaying them shouldn’t be a struggle. New packaging trends, such as smart packaging features, offer tamper detection and counterfeiting technologies such as QR codes and RFID tags.

Functional packaging can also refer to ergonomic handling and dual-purpose design. For instance, Motorola’s Razr 5G comes in a box that doubles as a phone holder-stand.

The Botanist Gin’s functional liquor boxes also double as a reusable planter. When you can repurpose your packaging, you get plus points for sustainability.

5.   Personalize through promotional elements

Add a personal touch through packaging inserts, such as thank-you cards, coupons, or customer-specific samples. You can follow the STP model to determine the most appropriate personalization add-ons. The acronym stands for segmentation, targeting, and positioning. 

Segmentation is dividing your customers into groups based on shared traits. Targeting is determining each segment’s buying power and identifying those most likely to convert. Finally, positioning is developing a marketing mix for each group.

To illustrate how the model works, small business owners can apply STP by including handwritten thank you messages in the package of first-time buyers, addressing them by their names. They can add freebies—stickers, trinkets, or a product sample—that complement their purchase to encourage repeat business.

Meanwhile, for returning customers, a referral card (offering discounts to the customer and a friend) or loyalty program invite can help expand your client base and deepen engagement.

McKinsey reported that 71% of consumers expect brands to personalize their interactions. Meanwhile, 88% of shoppers surveyed by Salesforce said their experience with a company is as important as the product or services they offer. McKinsey adds that personalization can increase revenues by five percent to 15%.

6.   List all the ways they can reach you online

Use social share inserts or print your social channels directly on your custom box and labels to encourage clients to connect with you online for feedback and queries. Be upfront about requesting a review and include a link that directs them to your corresponding webpage.

Also, include your main hashtags to encourage customers to look them up online and use them in their posts and tweets.

7.   Provide themed or limited edition packaging

Holidays and occasions such as your subscriber’s birthday and anniversary of their loyalty program membership or first order offer opportune moments for you to produce variations of your packaging. Themed packaging instantly turns your products into giftable items—something not-so-crafty buyers warmly welcome.

Moreover, you can roll out limited-edition packaging for specific products. Doing so can entice shoppers to buy before supplies run out and give them a sense of exclusivity because they acquired something unique to your brand and not available to the rest of the public. 

Grow with the Packaging Industry’s Marketing Thought Leaders

Once your packaging design is done, finding a capable packaging and printing company can make or break your marketing dreams. Choosing a printer with established thought leadership in this area can give you peace of mind. Besides being masters of the technical process, such service providers are aware of what makes a design arresting and professional-looking.

Refine Packaging is more than just dependable—we’re committed to ensuring your custom packaging becomes a profitable growth driver. And our dedication to your marketing success isn’t just lip service. Check out our blog section where we discuss the essentials of design, printing, and distribution. We’re serious about what we do, but always aim to keep simplicity and lightheartedness at the center of it all.

No matter what stage in the business you’re going through, we’re here for you. Our team includes in-house designers so you can get answers to any marketing concerns. Contact us today for a free consultation or more information about our process.

The post Optimizing Packaging for Marketing: 7 Client Engagement Keys appeared first on Refine Packaging.